At a Glance
- Tasks: Join our team to manage exciting digital marketing campaigns across social media and email.
- Company: BoohooMAN, a bold and innovative menswear brand.
- Benefits: Competitive salary, bonus scheme, discounts, and a comprehensive wellbeing package.
- Other info: Dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a fast-paced fashion brand and make a real impact in digital marketing.
- Qualifications: Experience in digital marketing and familiarity with major platforms like Google Ads and Facebook.
The predicted salary is between 30000 - 40000 £ per year.
At boohooMAN, we’re redefining menswear with bold style, fearless innovation, and a fresh take on fashion that sets us apart from the rest. With a focus on streetwear, activewear & going-out-gear, product is everything to us and we don’t do anything substandard, not now, not ever! We pay attention to detail, and we keep our products on-point to ensure our customers ‘fits are consistently on lock. We’re constantly responding and reacting to stay ahead of the game and deliver you the best in fashion 24/7.
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.
We are looking for a sharp, creative, and data driven Digital Marketing Executive to join our fast-paced team. Reporting directly to the Head of Digital, you will play a crucial role in supporting the day-to-day management of multiple high-growth performance channels, including Paid Social, PPC, CRM (Email, App Push, & SMS), and Affiliates. This role is perfect for someone who already has foundational experience in these digital channels and is hungry to step up into a fast-moving global fashion brand. This is a highly creative and asset-driven position; you will collaborate closely with our internal Marketing, Creative, and Graphic Design teams to ensure our ad strategy and CRM campaigns are delivered on time, meet performance expectations, and align with multi-channel asset requirements. Please note this role is a 12 month fixed-term contract with the potential to go permanent.
WHAT YOU’LL BE DOING
- Paid Social & Channel Management: Work collaboratively with our digital agency to set up, optimize, and scale paid social campaigns across Facebook, TikTok, and Snapchat across multiple international territories to hit strict KPIs.
- CRM Execution & Campaign Broadcast: Support the end-to-end execution of the CRM calendar, including the setup, scheduling, HTML building/testing, and deployment of weekly global email campaigns, App Push notifications, and SMS broadcasts.
- A/B Testing & Optimization: Assist in setting up ongoing A/B tests across CRM channels (testing subject lines, send times, creative layouts, and CTAs) to improve open rates, click-through rates (CTR), and revenue-per-send.
- PPC & Optimization: Perform regular keyword research, campaign preparation, and ongoing analysis. Execute weekly negative keyword research and search query reporting to maximize ROI.
- Reporting & Insights: Deliver accurate daily, weekly, and monthly performance reports across acquisition (Paid/PPC) and retention (CRM) channels, alongside bespoke ad-hoc analysis to guide future strategy.
- Google Ads: Support the optimisation of our Google Ads strategy across Performance Max and Demand Gen, including asset updates, spend management, auction insights, and search/category analysis.
- Competitor Intelligence: Conduct ongoing competitor analysis and monitoring—including tracking competitor email and push notification strategies—to keep us ahead of the market.
- Cross-Functional Collaboration: Partner with the Merchandising team to align stock allocations with upcoming promotional activities, daily forecasted sales, and CRM push strategies.
- Stakeholder Communication: Maintain excellent communication lines when working across internal departments and externally with agency partners, tech suppliers, and ESPs.
WHAT WE’RE LOOKING FOR
- Experience: Proven experience in a digital marketing, paid media, or dedicated retention/CRM role (ideally within e-commerce or retail).
- Agency & Tool Familiarity: Experience working directly with performance marketing agencies and hands-on exposure to an enterprise-level Email Service Provider (ESP) or Customer Engagement Platform (such as Klaviyo, Braze, Emarsys, or Salesforce Marketing Cloud).
- CRM Technical Skills: Basic understanding of HTML/CSS for email optimization, dynamic content tags, and setting up automated lifecycle flows (e.g., welcome series, abandoned cart, win-backs).
- Platform Knowledge: Solid hands-on or working knowledge of major platforms including Google Ads, Facebook Ads Manager, TikTok Ads, and Bing.
- Data & Analytics: Good working knowledge of Google Analytics (GA4), customer database segmentation, and experience working with product data feeds.
- Tech Savvy: Proficient in Microsoft Office, with advanced skills in Excel.
- Analytical Mindset: Highly numerate with strong analytical skills and previous experience utilizing bid management tools.
- Creative Eye: A strong passion for digital marketing, trend-awareness, and an understanding of what assets perform best visually in a fashion landscape—whether in a paid social ad or an email inbox.
- Soft Skills: Exceptional attention to detail (essential for QA-ing emails before they broadcast to millions of users), brilliant communication skills, and a proactive attitude suited for a fast-paced environment.
WORKING WITH US
At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
WHY JOIN US
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception. 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.
Our benefits include (subject to level and eligibility): Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance, discount across all brands, comprehensive wellbeing package, ongoing learning and development with strong internal progression, on-site canteen serving breakfast, lunch, snacks and hot drinks, free season ticket loan.
Digital Marketing Executive in Manchester employer: Debenhams Group
At Debenhams Group, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and innovation thrive. As a Digital Marketing Executive, you'll benefit from a highly competitive bonus scheme, comprehensive wellbeing package, and ongoing learning opportunities that support your professional growth. Join us in our mission to redefine retail, where every challenge is an opportunity and your contributions will make a real impact in a fast-paced, global fashion brand.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your creativity and expertise, especially when applying for roles like the Digital Marketing Executive at boohooMAN.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to make an impact.
We think you need these skills to ace Digital Marketing Executive in Manchester
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and the fashion industry.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience with paid social, PPC, and CRM channels, and don’t forget to mention any tools you’ve used that align with what we’re looking for!
Be Data-Driven:Since this role is all about data, include specific metrics or results from your previous roles. Show us how your analytical skills have made a difference in past campaigns—numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Debenhams Group
✨Know Your Digital Marketing Basics
Before the interview, brush up on your knowledge of digital marketing channels like Paid Social, PPC, and CRM. Be ready to discuss your experience with platforms like Google Ads and Facebook Ads Manager, as well as any tools you've used for email marketing. This will show that you're not just familiar with the terms but can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've conducted or reports you've generated that led to improved performance. Highlighting your analytical mindset will demonstrate that you can contribute to their data-driven approach.
✨Be Creative and Trend-Aware
Since this role is highly creative, think of some innovative ideas for campaigns or strategies that could work for boohooMAN. Research current trends in menswear and digital marketing, and be ready to share your thoughts on what makes a successful campaign in the fashion industry.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since the role involves cross-functional collaboration, emphasise your communication skills and provide examples of how you've successfully worked with different teams in the past. This will show that you can maintain excellent communication lines, which is crucial for the position.
