Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join our Digital Experience team to implement GA4 event tracking and deliver actionable insights.
- Company: Debenhams is Britain's leading online department store, evolving since 1778.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a small, impactful team shaping the future of retail through data-driven decisions.
- Qualifications: Experience in GA4, ecommerce tracking, and a background in retail or ecommerce is essential.
- Other info: This role offers a chance to influence customer journeys and work with diverse teams.
The predicted salary is between 28800 - 48000 £ per year.
You know all about our high street roots and bricks and mortar stores. Now, we\’re looking to the future. Since 2021, we\’ve embraced some changes. Debenhams hasn’t made a comeback – we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today – Britain’s Leading Online Department Store.
We are more than a department store – we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape.
We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams.
Britain needs Debenhams…..Debenhams needs you!
Your Team
The Digital Experience team is the conduit between our customers and our digital estate. We channel the needs and wants of our users into tangible features, influencing every part of our user journey.
In the last 12 months we’ve helped to craft Debenhams PayPlus+, a Subscribe & Save offering, as well as countless experiments across the Debenhams brands.
We’re a modest team of two UX designers and three Product Owners, so this role can play a huge part in guiding the focus of the team.
Your Role
We\’re looking for a technically capable and insight-driven Digital Analytics Specialist to join our Digital Experience function. This person will be responsible for implementing GA4 event tracking via Google Tag Manager (GTM), ensuring data quality, and delivering actionable insights that support both the eCommerce and UX/Experimentation teams.
You’ll work closely with Product, UX, Optimisation, and Marketing teams to ensure we’re capturing the right data and making smart, data-informed decisions across our customer journeys.
What Value You Can Bring
- You will own and maintain GA4 implementation, including event tracking setup and schema planning via GTM so we would like to see some solid experience within GA4 including custom dimensions, events, and reporting.
- Experience with ecommerce tracking, user funnels, and conversion optimisation whilst being comfortable working with stakeholders from UX, marketing, and tech backgrounds.
- You will also have to have experience with tools like BigQuery, Looker Studio, or AB testing platforms.
- You must however have come from an Ecommerce or retail background.
#J-18808-Ljbffr
Digital Analyst employer: Debenhams Group
Contact Detail:
Debenhams Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarise yourself with Debenhams' digital landscape. Understand their current online offerings and how they integrate with user experience. This knowledge will help you demonstrate your insight into their operations during discussions.
✨Tip Number 2
Brush up on your GA4 skills, especially event tracking and data quality assurance. Being able to discuss specific examples of how you've implemented these in previous roles will show your technical capability and readiness for the position.
✨Tip Number 3
Network with professionals in the ecommerce and retail analytics space. Engaging with others in the industry can provide insights into best practices and trends that you can bring to the table when discussing your fit for the role.
✨Tip Number 4
Prepare to discuss how you’ve collaborated with cross-functional teams in the past. Highlighting your experience working with UX, marketing, and tech stakeholders will demonstrate your ability to thrive in a team-oriented environment like Debenhams'.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Analyst at Debenhams. Familiarise yourself with GA4, Google Tag Manager, and the importance of data quality in eCommerce.
Tailor Your CV: Highlight your relevant experience in digital analytics, particularly with GA4 and eCommerce tracking. Use specific examples to demonstrate your skills in event tracking, user funnels, and conversion optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the retail industry and how your background aligns with Debenhams' mission. Mention your experience working with cross-functional teams and how you can contribute to their digital strategy.
Showcase Your Technical Skills: Be sure to mention any experience you have with tools like BigQuery, Looker Studio, or A/B testing platforms. Providing concrete examples of how you've used these tools to drive insights will strengthen your application.
How to prepare for a job interview at Debenhams Group
✨Showcase Your Technical Skills
Make sure to highlight your experience with GA4, Google Tag Manager, and any relevant analytics tools during the interview. Be prepared to discuss specific projects where you implemented event tracking or improved data quality.
✨Understand Debenhams' Digital Evolution
Familiarise yourself with Debenhams' journey from a traditional department store to a leading online retailer. This will help you demonstrate your understanding of their brand and how your role as a Digital Analyst can contribute to their ongoing evolution.
✨Prepare for Stakeholder Interaction
Since you'll be working closely with various teams, think about how you can effectively communicate technical insights to non-technical stakeholders. Prepare examples of how you've successfully collaborated with UX, marketing, or tech teams in the past.
✨Demonstrate Your E-commerce Knowledge
Be ready to discuss your experience in eCommerce tracking, user funnels, and conversion optimisation. Share specific metrics or outcomes from previous roles that illustrate your ability to drive data-informed decisions.
