AI Graphic Designer

You know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future. Since 2021, we’ve embraced some changes. Debenhams hasn’t made a comeback - we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store.

We are more than a department store - we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape. We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams. Britain needs Debenhams.....Debenhams needs you!

Your Team

In the Creative team, we’re brand guardians and proud to shape the direction of Debenhams – we elevate products and make sure every individual brand is a fashion powerhouse. The projects and possibilities are endless because anything goes! We create connections and give each brand character so that what we put out into the world can become part of our customers’ daily lives. Everything we do is seen by millions of customers across web, social, email, campaigns, PR and events.

Your Role

A creative designer with a passion for AI and emerging technology. The AI-Focused Creative Designer will help us explore and integrate generative AI tools into our creative process— enhancing how we design, prototype, and deliver content. This role bridges design and innovation, supporting teams across marketing, digital, and brand to create faster, smarter, and more personalized creative work. You’ll experiment with tools like Midjourney, Firefly, or Runway, and help shape the future of our design work-flows.

What You’ll Be Doing

• Use AI tools to support asset creation, concept development, and rapid prototyping.
• Produce design assets at scale—such as visual variations, templates, and campaign content— using generative AI to maximize efficiency and consistency.
• Collaborate with designers and marketers to apply AI creatively and effectively across channels.
• Stay on top of AI design trends, tools, and techniques, sharing insights to drive innovation within the team.
• Help develop and document work-flows, prompts, and best practices for using AI in the design process.

More About You

• 2–4 years of design experience with a strong visual portfolio which demonstrates a proficiency in AI tools.
• Familiarity with generative AI tools (e.g., Adobe Firefly, Midjourney, Runway).
• Proficiency in standard design software (Adobe CC, Figma).
• Excellent organisation skills.
• Good networker and communicator and the capacity to build strong working relationships both internally and externally.
• Ability to work with others and able to influence and communicate effectively.
• Commitment, drive and self-motivation.

What To Expect From Here

If we believe you could be a great fit for the role, we’ll invite you for an informal conversation via phone or Microsoft Teams with our Talent Acquisition Manager. If successful, you’ll then meet with the Creative Manager at Debenhams House to discuss your portfolio & experience in more detail and explore the value you can bring to the team. Most of our hiring processes consist of two stages. You will meet with the Creative Manager to present a response to a brief - You may also be asked to meet with Senior Leadership. We will conclude the process after this stage and feedback soon after your final meeting with a final decision.

Why join us

• You’ll get the opportunity to take part in our various share schemes.
• Core hours enable you to flex your working times around your needs on an ad hoc basis.
• Benefits that support your health and wellbeing.
• There’s up to 40% discount off all of our brands.
• Our social calendar? Next level.
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work.