At a Glance
- Tasks: Create and manage engaging content across multiple channels for a luxury brand.
- Company: Join DEAR FRANCES, a growing luxury brand with a global presence.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Be part of a dynamic team shaping the brand's identity and storytelling.
- Qualifications: Experience in social media strategy and content creation in fashion or luxury.
The predicted salary is between 40000 - 50000 £ per year.
Location: First Floor, 10-11 Lower John Street, London W1F 9EB
Reports to: Head of Brand
Department: Brand
Start Date: July 2026
Duration: FTC
Hours: 9am-6pm
The Brand
Founded in 2016 by Creative Director Jane Frances and her husband Scott O’Connor, Dear Frances unites directional design and traditional Italian shoemaking techniques. Made in Italy and designed in London, pieces are created to endure, both physically and aesthetically. The ethos and vision echoes the delicate strength of a woman.
About the role
DEAR FRANCES has an exciting opportunity for an exceptional individual to join a growing luxury brand with global reach. As the Brand Content Manager, you will play an important role in the DEAR FRANCES brand team, reporting directly to the Head of Brand. Blending an understanding of the brand vision with an eye for detail, this role requires a creative person with experience of social strategy; specifically cross channel content driving audience growth and engagement. Forward planning and cross team collaborative skills are key to contributing towards the growth of the DEAR FRANCES identity.
Key Responsibilities
- Content Management
- Execution and concept contribution of cross channel content to support the brand strategy, including collection launches, market, ecommerce and brand assets.
- Editing content; combining design, video editing and animation skills to create compelling storytelling across all channels in positioning the brand’s POV against competitors, driving growth and conversion.
- Lead in cross channel organic content creation to grow awareness and engagement: editing and scheduling for YouTube, Instagram, Pinterest, TikTok, Linkedin, Facebook, Broadcast.
- Content execution for digital marketing channels: newsletters and performance social.
- Content post-production, including retouch, colour-grade and edits.
- Design of and ownership of print artwork for events and showrooms.
- Future proof brand desire; research and contribute to the evolution of the brand’s visual identity to stay ahead of competitors, strengthening our digital presence.
- Shopify: homepage co-design and execution.
- Production
- Contribute ideas towards the development of the brand’s visual identity: casting, styling, prop sourcing, location recess, sample coordination and logistics.
- Coordinate the production of still life, product and creative assets for social media, look books, PR materials, wholesale outreach and E-Commerce.
- Manage demands of brand calendar, adhering to project timelines.
- Involvement in all stages of the process of delivering still and video assets for internal and external usage in a timely manner.
- Budget tracking and reconciliation.
- Maintain organised and up to date digital content library.
Key Skills
- Strong organisational and project management skills, with the ability to handle multiple projects simultaneously.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- Strong writing, editing, and proofreading skills with an eye for detail.
- Highly versed with content creation tools (Adobe Creative Suite, Canva, etc).
- Knowledge of video production, including editing and scripting.
- Experience with content performance metrics and data analysis.
- Proven experience as a Social Media & Content Lead or similar role within fashion, luxury, lifestyle, or a related industry.
- Knowledge of GEO best practices and how to optimise content for search engines.
- Well versed in AI for efficiency of retouching and planning.
Essential Attributes
- Creative and innovative thinker with an ability to thrive in a fast-paced environment.
- A keen eye for detail and consistency in brand voice and messaging.
- Passion for storytelling and a commitment to producing high-quality content.
BRAND CONTENT MANAGER employer: DEAR FRANCES
Dear Frances is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation are at the forefront. Located in the heart of London, employees benefit from a dynamic environment that encourages personal and professional growth, with opportunities to engage in meaningful projects that shape the luxury fashion landscape. With a commitment to quality and a passion for storytelling, Dear Frances offers a unique chance to be part of a brand that values distinctiveness and empowers its team members.
StudySmarter Expert Advice🤫
We think this is how you could land BRAND CONTENT MANAGER
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DEAR FRANCES and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DEAR FRANCES are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DEAR FRANCES on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DEAR FRANCES. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace BRAND CONTENT MANAGER
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DEAR FRANCES. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DEAR FRANCES:Show us that you’ve done your homework! In your application, briefly mention what you admire about DEAR FRANCES’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DEAR FRANCES
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DEAR FRANCES will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DEAR FRANCES, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
