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For Companies At a Glance
- Tasks: Lead social media strategies and create engaging content that drives industry conversations.
- Company: Join Dealroom.co, a leader in mapping the innovation landscape.
- Benefits: Full-time role with opportunities for growth in a dynamic environment.
- Why this job: Make an impact by transforming data into compelling stories for a global audience.
- Qualifications: 5+ years in social media for B2B tech, strong storytelling and design skills.
- Other info: Work in Amsterdam and collaborate with a passionate team on exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join Dealroom.co as we map the world\’s innovation landscape. Our data insights influence billions in investments, drive government startup policies, and fuel the next wave of tech breakthroughs. We need a Social Media & Content Lead who lives and breathes the startup ecosystem to amplify our voice across LinkedIn, X, YouTube and emerging channels. You\’ll transform complex data into compelling stories, launch campaigns that spark industry conversations, and build communities around the insights that matter most to founders, investors, and policymakers worldwide.
Location: Amsterdam
Reports to: Orla Browne, Head of Insights
Type: Full-time
What You’ll Do
- Drive Growth Across Key Channels – Scale our LinkedIn (primary), X, and YouTube presence with strategies that convert impressions into engaged audiences and Marketing Qualified Leads.
- Create Content That Moves Markets – Craft narratives around startup trends, VC analyses, and innovation maps that make complex tech ecosystem data irresistible to our global audience of governments, investors, and founders.
- Launch Reports That Break the Internet – Design 360-degree campaign strategies for our industry reports—from pre-launch teasers to creator kits—working with mini-influencers across global cities, and key tech sectors.
- Build Visual Stories – Use Canva and video editing tools to create charts, videos, and visuals that bring our data insights to life across all platforms.
- Optimize for Impact – Monitor performance metrics, analyze MQL conversions, and iterate strategies that deliver measurable results.
What You Bring
- Deep tech ecosystem experience/enthusiasm.
- 5+ years scaling social media for B2B tech companies, data platforms (e.g., Crunchbase, PitchBook, Carta), or within the VC/startup world.
- Proven Growth Track Record.
- Case studies and metrics showing how you’ve grown LinkedIn, X, and YouTube channels for data intelligence platforms or competitors.
- Storytelling Superpowers.
- Curiosity for AI tools to boost social media productivity.
- Exceptional copywriting skills with evidence – successful campaigns, personal newsletter, blog, or thought leadership content that proves you can turn data into compelling narratives.
- Design & Video Skills – hands-on expertise with Canva, Adobe Suite, or similar tools to create clean, on-brand visuals and videos.
- Analytics-Driven Approach – experience with UTM tracking, MQL dashboards, and analytics tools to measure and optimize performance.
- Global Perspective – experience managing international brands and balancing global messaging with localized content strategies.
Bonus Points
- Personal following or thought leadership presence in tech
- Familiarity with Google Analytics, LinkedIn Insights, YouTube Analytics, and HubSpot
Application Process
- Apply here
- First Interview with Interim Head of People – 15-30min
- 2nd Interview with your future line managers
- A Challenge / case study – 90min
- Final visit to office in Amsterdam to meet our Founder & CEO
- Offer time!
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Social Media & Content Lead employer: Dealroom.co
Contact Detail:
Dealroom.co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Content Lead
✨Tip Number 1
Get your networking game on! Connect with people in the startup ecosystem on LinkedIn and other platforms. Engage with their content, share your insights, and don’t be shy to reach out for a chat about opportunities.
✨Tip Number 2
Show off your storytelling skills! Create a portfolio that highlights your best work in social media and content creation. Use case studies to demonstrate how you've turned complex data into engaging narratives that resonate with audiences.
✨Tip Number 3
Stay ahead of the curve! Keep an eye on emerging social media trends and tools that can boost your productivity. Experiment with new formats and channels to showcase your adaptability and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Dealroom.co.
We think you need these skills to ace Social Media & Content Lead
Some tips for your application 🫡
Show Your Passion for Startups: We want to see your enthusiasm for the startup ecosystem shine through in your application. Share your experiences and insights that demonstrate your deep understanding of the tech landscape and how it influences investments and innovation.
Craft Compelling Narratives: Your storytelling skills are crucial! Use your application to showcase how you've transformed complex data into engaging content. Include examples of campaigns or projects where your narratives made a real impact.
Highlight Your Growth Achievements: We love numbers! Make sure to include specific metrics and case studies that illustrate how you've successfully scaled social media channels. Show us the tangible results of your strategies and how they contributed to growth.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through. A touch of authenticity can make your application stand out. And remember, apply through our website to ensure your application gets the attention it deserves!
How to prepare for a job interview at Dealroom.co
✨Know Your Platforms Inside Out
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for B2B tech companies. Be ready to discuss specific strategies you've used to grow audiences on LinkedIn, X, and YouTube.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your storytelling abilities. Bring case studies or metrics that demonstrate how you've transformed complex data into engaging narratives. This will show your potential employer that you can create content that resonates with their audience.
✨Be Ready to Discuss Analytics
Familiarise yourself with key performance metrics relevant to social media growth. Be prepared to talk about how you've used analytics tools to track MQL conversions and optimise strategies. This shows that you're not just creative but also data-driven in your approach.
✨Bring Your Design A-Game
Since design skills are crucial for this role, have a portfolio ready that showcases your work with Canva or similar tools. Highlight any visuals or videos you've created that effectively communicate data insights. This will help you stand out as a candidate who can bring ideas to life visually.