At a Glance
- Tasks: Lead the GenAI transformation agenda and drive enterprise adoption across EMEA.
- Company: Join AWS's innovative Worldwide Specialist Organization team.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Other info: Dynamic environment with a startup mentality and high growth potential.
- Why this job: Shape the future of AI while working with top enterprises and cutting-edge technology.
- Qualifications: Deep technical knowledge in Generative AI and strong business acumen required.
The predicted salary is between 70000 - 90000 £ per year.
Description
Are you a customer obsessed builder with a passion for helping enterprises unlock transformative value from Generative AI?
Do you combine deep technical proficiency in Gen AI - foundation models, Amazon Bedrock, agentic architectures - with the business acumen to land AI transformation programmes tied to real customer outcomes?
Do you thrive at the intersection of technology strategy and commercial execution?
Join the EMEA Go to Market Specialist Team to lead the Gen AI transformation agenda across one of AWS's highest growth and most strategic domains.
The Worldwide Specialist Organization (WWSO) is part of AWS Sales, Marketing, and Global Services (SMGS).
We work backwards from our customers' most complex and business critical problems to build and execute go to market plans that turn AWS ideas into multi billion dollar businesses.
WWSO teams include business development, specialist solutions architecture, and go to market.
This is a Principal level Gen AI GTM Specialist role responsible for driving enterprise Generative AI adoption across EMEA.
Rather than owning a single service, you will own the cross cutting Gen AI transformation narrative - spanning Amazon Bedrock, agentic architectures, foundation model strategy, and emerging Gen AI capabilities - and translate it into use case led motions that land measurable business outcomes in customers.
What We're Looking For
- Deep technical proficiency in Generative AI: foundation models, agentic patterns, and the Amazon Bedrock ecosystem.
- Demonstrated ability to land AI/ML transformation programmes in enterprise customers translating technology capability into business outcomes by use case.
- A blend of technical depth and commercial savvy equally comfortable white boarding a Think Big architecture and presenting an AI strategy to a C suite.
- Experience building and executing GTM strategies at scale in a fast moving technology domain.
- Track record of operating as a thought leader and trusted advisor to senior customer stakeholders.
- Ability to thrive in a high ambiguity, high velocity environment and shape direction without waiting for permission.
- Data driven approach to prioritization using pipeline data, propensity signals, and market intelligence to focus effort where it matters most.
- Experience in enterprise technology sales, solutions architecture, or technical business development with a focus on AI/ML or cloud platforms.
- Strong written and verbal communication able to author SLT level narratives, field facing plays, and customer facing positioning with equal fluency.
- Key job responsibilities
- Own the EMEA Gen AI GTM strategy end to end driving enterprise adoption of Amazon Bedrock and complementary Gen AI services through use case led motion, defining the narrative, and identifying high impact use case patterns.
- Land AI transformation in enterprises: develop and execute account level Gen AI strategies for priority industries, mapping business priorities to Gen AI use cases, building transformation roadmaps, and guiding customers from proof of concept to production at scale.
- Operate at the Cx O/VP and practitioner level: engage senior business leaders on AI strategy and value realisation while simultaneously working with developers, ML engineers, and architects on technical solution design and adoption patterns.
- Build and execute scaled GTM programmes: design motions including customer roundtables, Gen AI workload assessments, use case workshops, developer engagement, and regional campaigns that create demand and accelerate adoption.
- Thought Leadership: create packaged deliverables (propensity models, use case frameworks) and drive enablement that raises the bar across the EMEA field.
- Be the voice of EMEA customers to
Product: synthesize regional customer requirements, competitive signals, and adoption blockers into actionable feedback that shapes Amazon Bedrock and Gen AI service roadmaps.
- Influence
Marketing: co develop thought leadership, digital campaigns, and customer success stories that position AWS as the platform of choice for enterprise Gen AI transformation.
- Drive cross functional alignment across Specialist, Field, Partner, and Marketing teams to ensure consistent messaging and coordinated execution.
- A day in the life
You will lead the go to market strategy for one of the most exciting and high growth domains in cloud.
No two days are the same.
You might start your morning on a deep dive with a Fortune 500 financial services CTO mapping their enterprise wide Gen AI transformation roadmap - identifying the highest value use cases, from intelligent document processing to autonomous customer service agents.
After lunch, you're running a use case workshop with a major retailer's engineering team, helping them see how Amazon Bedrock can power their next generation product discovery experience and building the business case to take to their board.
Later, you're jumping into a pipeline review with an Area AI/ML sales leader to pressure test which opportunities are ready to move from pilot to production, before briefing a product team on what EMEA customers need next from Bedrock based on patterns you're seeing across dozens of enterprise engagements.
You'll collaborate daily with account teams, solution architects, partner managers, and AWS service teams - connecting the dots between customer business priorities, Gen AI technical capabilities, and market opportunity.
Your job is to make the complex simple: translating the art of the possible in Generative AI into concrete, use case led transformation programmes that customers can execute and measure.
You operate as the connective tissue between what AWS builds and how enterprises adopt it at scale.
About The Team
The EMEA WWSO AI/ML Geo Specialist team within AWS's Worldwide Specialist Organization owns and executes go to market strategy for the full portfolio of AWS AI/ML services.
We serve customers across the complete AI lifecycle while also leading the way to drive net new innovative use cases in this domain.
Our customers include some of the most technically sophisticated organizations in the world, and our work directly impacts how AI is built and deployed across EMEA.
You will join a team of passionate builders who combine deep technical curiosity with commercial acumen.
We operate with a startup mentality inside one of the world's largest technology companies-moving fast, experimenting boldly, and holding ourselves to the highest standards.
- Basic Qualifications
- Experience in Go To Market, Business Development, Sales, or Consulting.
- Experience developing strategies that influence leadership decisions at the organizational level.
- Experience delivering technology products or services in a high growth environment.
- Experience engaging and influencing C level executives, both business and technical.
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience.
- Experience contributing to the architecture and design (architecture, design patterns, reliability and scaling) of new and current systems, or experience in developing and deploying LLMs in production on GPUs, Neuron, TPU or other AI acceleration hardware.
- Demonstrated technical proficiency in Generative AI concepts with the ability to credibly engage technical and business audiences.
- Preferred Qualifications
- Experience selling to Fortune 1000 or Global 2000 organizations.
- Experience selling into or working for large companies.
- Experience structuring and negotiating complex agreements and leading cross functional groups to orchestrate and successfully complete deals.
- Experience developing and executing on GTM strategies that are large in scope.
- Background that blends technical depth with commercial ownership (pipeline, revenue, GTM planning).
Amazon is an equal opportunities employer.
We believe passionately that employing a diverse workforce is central to our success.
We make recruiting decisions based on your experience and skills.
We value your passion to discover, invent, simplify and build.
Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Please consult our Privacy Notice () to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.
If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Principal GenAI GTM Specialist, WWSO employer: DealHub Ltd
DealHub Ltd is an exceptional employer that fosters a vibrant and entrepreneurial work culture in the heart of London. Interns are not only given significant responsibilities but also access to mentorship from seasoned professionals, ensuring meaningful contributions and personal growth. With flexible start dates and a focus on aligning the internship experience with individual goals, DealHub Ltd stands out as a place where you can fast-track your career while being part of a supportive team.
StudySmarter Expert Advice🤫
We think this is how you could land Principal GenAI GTM Specialist, WWSO
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at DealHub Ltd or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to DealHub Ltd.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like DealHub Ltd.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like DealHub Ltd that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Principal GenAI GTM Specialist, WWSO
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at DealHub Ltd.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at DealHub Ltd and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at DealHub Ltd
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If DealHub Ltd uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
