At a Glance
- Tasks: Lead growth strategies and own the acquisition funnel for an innovative AI product.
- Company: Join a cutting-edge AI startup founded by experts from OpenAI and Y-Combinator.
- Benefits: Competitive salary, equity options, and a chance to shape the future of digital communication.
- Other info: Collaborate with an elite team in a culture of high standards and intellectual curiosity.
- Why this job: Make a founding-level impact in a role that bridges individual users to enterprise adoption.
- Qualifications: 3+ years in GTM or growth marketing with strong storytelling and analytical skills.
The predicted salary is between 120000 - 150000 £ per year.
Lightfern Ltd is a London-based AI startup founded in 2025 by an elite team from OpenAI, Attio, and OakNorth Bank. They are redefining digital communication by building an AI assistant that learns and replicates a user's unique voice, moving beyond generic templates to preserve authentic human connection across all platforms.
Join Lightfern Ltd as our first GTM hire to build a product-led growth engine from 0-1. You will own the full acquisition funnel, experiment with marketing campaigns, and shape the brand voice. Transitioning from PLG to enterprise, you will bridge individual user love into team-wide adoption for category-defining AI communication tools.
Location: London, UK
Why this role is remarkable:
- Founding-level impact as the first dedicated GTM hire, with full ownership over the growth function and strategy for a category-defining AI product.
- Work alongside an elite technical team with backgrounds from OpenAI, Imperial College London, and Y-Combinator, building a product already relied upon by ElevenLabs and leading founders.
- Join a culture of high standards and intellectual curiosity, offering a competitive salary and significant equity upside in a venture tackling the fundamental challenge of authentic digital communication.
What You Will Do:
- Own the end-to-end self-serve acquisition funnel, scaling top-of-funnel demand through social, content, and partnerships while systematically optimizing activation and conversion.
- Design and execute data-driven growth experiments to refine the PLG motion and identify high-intent signals for enterprise expansion.
- Craft compelling brand narratives and high-quality content that builds trust with professionals, while representing the company globally through live demos and user engagement.
The ideal candidate:
- Has 3+ years of experience in senior GTM or growth marketing roles, with a proven track record of building or scaling PLG motions at high-growth startups.
- Demonstrates exceptional storytelling and writing skills, capable of producing persuasive copy for everything from cold outreach to complex product landing pages.
- Possesses a scientific, analytical mindset to hypothesize and test growth strategies, combined with a genuine passion for talking to users and translating feedback into product improvements.
Founding GTM (£120k-£150k + Equity) at Lightfern Ltd employer: DealHub Ltd
DealHub Ltd is an exceptional employer that fosters a vibrant and entrepreneurial work culture in the heart of London. Interns are not only given significant responsibilities but also access to mentorship from seasoned professionals, ensuring meaningful contributions and personal growth. With flexible start dates and a focus on aligning the internship experience with individual goals, DealHub Ltd stands out as a place where you can fast-track your career while being part of a supportive team.
