At a Glance
- Tasks: Lead insights to drive key decisions and optimise viewer engagement.
- Company: Join ITV, a leading media company with a passion for storytelling.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Make an impact by shaping the future of TV content through data-driven insights.
- Qualifications: 5+ years in insights, strong data analysis, and excellent communication skills.
The predicted salary is between 60000 - 75000 £ per year.
- Workplace: White City, London – Hybrid
- 12 Month Fixed-Term Contract
Main purpose of the role
The ITV Insights Group will lead the business in putting insight in every key decision.
For example; What content should we commission?
Which audience is most commercially attractive for us?
How do we optimise our product to improve view through rates?
The answers to these questions and more will enable ITV to succeed in the future.
This role will work closely with the Senior Insight Managers and Head of Central Insights to help shape our understanding of our business.
This role will work closely with cross functional teams to deliver the right insight solutions for our stakeholders.
The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
Specific responsibilities
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that “tell the story” of the viewer to non-analytical creative stakeholders
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes
- To disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way.
This will be via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Experience Required
- 5+ years experience working in Insights
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television
- #J-18808-Ljbffr
Senior Manager, Insights (Viewer and Marketing) ITV Careers employer: Deaf Unity
Deaf Unity is an exceptional employer that fosters a collaborative and inclusive work culture in the vibrant city of Leeds. With a strong commitment to employee growth, we offer numerous professional development opportunities and encourage innovative thinking to drive business success. Join us to be part of a meaningful mission that not only impacts the media landscape but also champions diversity and inclusion within the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Insights (Viewer and Marketing) ITV Careers
✨Join Business Intelligence Meetups
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We think you need these skills to ace Senior Manager, Insights (Viewer and Marketing) ITV Careers
Some tips for your application 🫡
Show Off Your Data Skills:In business intelligence, it's crucial to highlight your analytical skills and experience with data tools. Make sure your CV showcases any relevant software you’ve used, like SQL, Tableau, or Power BI. Add specific examples of how you've used data to drive insights or improvements in previous roles, even if they were in academic projects or internships.
Keep it Concise and Impactful:For a temporary role like this, hiring managers often have limited time to sift through applications. Get straight to the point in your CV and cover letter. Use bullet points for your achievements, showcasing the impact you've made, like percentage increases in efficiency or specific results from your analyses.
Flexibility is Key:Since this is a temporary position, make sure to emphasise your adaptability. Mention your quick learning abilities and experiences where you adapted to new tools or processes rapidly. This will show that you can jump in and start contributing effectively from day one at Deaf Unity.
Craft a Tailored Motivation Statement:In your cover letter, focus on why you’re excited about this temporary role at Deaf Unity. Talk about your interest in business intelligence and how this position aligns with your career goals. Remember, it’s not just about what you can offer, but why you’re passionate about becoming part of their team, even for a short time!
How to prepare for a job interview at Deaf Unity
✨Brush Up on Your Data Skills
For a business intelligence role, you'll want to showcase your analytical skills and familiarity with data visualisation tools like Tableau or Power BI. Be ready to tackle technical questions or case studies demonstrating your ability to interpret data and make insightful recommendations.
✨Plan Your Portfolio of Projects
Since this is a temporary position, we should highlight any past projects you've worked on in business intelligence. Prepare a portfolio that includes a couple of key pieces where you've effectively utilised data to drive decisions—this will show that you're not just a quick fix but someone who can deliver immediate value.
✨Demonstrate Your Adaptability
Temporary roles often require us to hit the ground running, so be ready to discuss how you quickly adapt to new tools, teams, and environments. Share specific examples from previous experiences where you thrived under pressure or had to learn a new system or process in a short time frame.
✨Have Your Metrics Ready
In business intelligence, quantifying your impact is key. Come prepared to share metrics from your past work: think percentages, growth figures, or efficiency improvements. This will really help us paint a picture of how your contributions directly benefited those previous roles.
