At a Glance
- Tasks: Lead and unify cross-channel testing solutions to enhance media effectiveness.
- Company: Join ITV, a leading media company with a dynamic work culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Be the driving force behind impactful media strategies and learn from real-world experiments.
- Qualifications: Experience in multi-channel media, measurement frameworks, and project management skills.
The predicted salary is between 45000 - 55000 € per year.
Workplace: White City, London – 2 days a week in the office
The role involves being a proactive, detail-oriented “doer” who becomes the operational engine of our measurement framework. This role will be planning, leading and unifying the cross-channel delivery of testing solutions to improve channel effectiveness. You will ensure our Marketing Mix Models (MMM) are fed with the right data and that our Test & Learn ideas are translated into rigorous, actionable experiments. You will be the guardian of “what works,” ensuring every lesson we learn is recorded and applied to our future media output.
Main responsibilities
- MMM Operations & Data Stewardship
- Data Supply Chain: Serve as the primary point of contact for all data sharing and queries from MMM partners. Manage the timely process of gathering, cleaning, and formatting media spend/delivery and performance data for our Econometric (MMM) models.
- Accuracy & Quality Assurance: Ensure all shared data is accurately formatted and reflects the reality of our media activity across all platforms.
- Performance Interpretation and storytelling: Assist in interpreting model results, helping to translate statistical outputs into a clear narrative regarding which channels are over- or under-performing, and where the opportunity for growth lies.
- Agency partner: Act as the supporting daily contact for our econometrics agency. Manage their workflow, ensure they adhere to briefs, and challenge their recommendations when they don’t align with business needs or processes.
- The Experimentation Bridge (Test & Learn)
- Technical Translation: Collaborate with strategists and analysts to take ambitious ideas from Channel Leads, translating them into technical briefs for specialists to build.
- Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests across both owned and paid media.
- Backlog Prioritisation: Own the deployment of the measurement roadmap, deciding which tests or model updates are most urgent based on the upcoming media calendar and broader business priorities.
- The “Knowledge Bank”: Maintain the central Test & Learn Log, documenting every outcome to ensure that “lessons learned” are never lost and are actively used to programme the following month’s media plan.
Skills you’ll need (minimum criteria)
- Multi-channel knowledge: Proven experience working across multiple media channels.
- Measurement Frameworks: Proven experience working with Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
- AdTech/MarTech Stack: Familiarity with how pixels, APIs and Clean Rooms function to collect data.
- Vendor Management: Experience managing relationships with third-party measurement partners.
Other things we’re looking for (key criteria)
- The “Translator” Mindset: Understanding the fundamentals of marketing measurement and analytics while speaking the language of a Media Planner with multi-channel understanding.
- Operational Grit: Being a “doer” by nature, willing to ensure the data is 100% correct before it reaches the analysts.
- Project Management Skills: Highly organised and capable of managing multiple workstreams between different teams with competing deadlines.
Experience: Likely demonstrable experience within a media business, either agency or an in-house effectiveness operations role. Ideally, experience with both paid and owned media with an ability to evidence the nuances in their measurement challenges.
Media Manager, Effectiveness Operations ITV Careers employer: Deaf Unity
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of White City, London. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development. With a focus on meaningful projects and a commitment to data-driven decision-making, you'll be part of a team that values your contributions and encourages you to thrive in your role as Media Manager.
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager, Effectiveness Operations ITV Careers
✨Tip Number 1
Get to know the company inside out! Research ITV's media strategies and recent campaigns. This way, when you chat with them, you can drop in some relevant insights that show you're not just another candidate but someone who genuinely cares about their work.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Media Manager role. Plus, it’s a great way to get your name out there!
✨Tip Number 3
Prepare for the interview by practising your storytelling skills. Be ready to share specific examples of how you've tackled complex projects in the past. They want to see your operational grit in action, so make sure your stories highlight your 'doer' mentality.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Media Manager, Effectiveness Operations ITV Careers
Some tips for your application 🫡
Show Your Proactive Side:In your application, make sure to highlight your proactive nature. We want to see how you’ve taken the initiative in past roles, especially when it comes to managing complex projects or data. Share specific examples that showcase your 'doer' mentality!
Be Detail-Oriented:Since this role is all about accuracy and quality assurance, don’t shy away from demonstrating your attention to detail. Mention any experiences where you’ve ensured data integrity or improved processes. We love candidates who can spot the little things that make a big difference!
Speak Our Language:When writing your application, use terminology that resonates with us. Reference your experience with Marketing Mix Models, multi-channel strategies, and any relevant tools you’ve used. This shows you understand the role and can hit the ground running!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at ITV Careers!
How to prepare for a job interview at Deaf Unity
✨Know Your Data Inside Out
Make sure you’re familiar with the data supply chain and how it feeds into Marketing Mix Models. Be ready to discuss your experience in gathering, cleaning, and formatting media spend data, as well as how you ensure accuracy and quality assurance.
✨Showcase Your Project Management Skills
Prepare examples of how you've managed multiple workstreams and prioritised tasks under tight deadlines. Highlight any specific projects where your organisational skills made a significant impact on the outcome.
✨Be the Translator
Demonstrate your ability to bridge the gap between media planning and analytics. Prepare to explain complex concepts in simple terms, showcasing your understanding of marketing measurement fundamentals while speaking the language of a Media Planner.
✨Bring Your Test & Learn Experience
Discuss your hands-on experience with A/B testing and other experimentation methods. Be ready to share specific examples of how you’ve designed and implemented cross-channel initiatives and what you learned from them.
