At a Glance
- Tasks: Lead and unify testing solutions to enhance media effectiveness across channels.
- Company: Join ITV, a leading media company in a vibrant London setting.
- Benefits: Flexible work schedule, competitive pay, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and real-world impact.
- Why this job: Be the driving force behind impactful media strategies and learn from industry experts.
- Qualifications: Detail-oriented with a knack for data management and collaboration.
The predicted salary is between 50000 - 60000 € per year.
Workplace: White City, London – 2 days a week in the office
The role involves being a proactive, detail-oriented “doer” who becomes the operational engine of our measurement framework. This role will be planning, leading and unifying the cross-channel delivery of testing solutions to improve channel effectiveness.
Sitting at the intersection of our Media Channel Leads and our Analytics specialists, you will ensure our Marketing Mix Models (MMM) are fed with the right data and that our Test & Learn ideas are translated into rigorous, actionable experiments. You will be the guardian of “what works,” ensuring every lesson we learn is recorded and applied to our future media output.
Main responsibilities
- MMM Operations & Data Stewardship
- Data Supply Chain: Serve as the primary point of contact for all data sharing and queries from MMM partners. Manage the timely process of gathering, cleaning, and formatting media spend/delivery and performance data for our Econometric (MMM) models.
- Accuracy & Quality Assurance: Ensure all shared data is accurately formatted and reflects the reality of our media activity across all platforms.
- Performance Interpretation and storytelling: Assist in interpreting model results, helping to translate statistical outputs into a clear narrative regarding which channels are over- or under-performing, and where the opportunity for growth lies.
- Agency partner: Act as the supporting daily contact for our econometrics agency. Manage their workflow, ensure they adhere to briefs, and challenge their recommendations when they don’t align with business needs or processes.
- The Experimentation Bridge (Test & Learn)
- Technical Translation: Collaborate with strategists and analysts to take ambitious ideas from Channel Leads (owned and paid), translating them into technical briefs for specialists to build.
- Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests across both owned and paid media.
- Backlog Prioritisation: Own the deployment of the measurement roadmap. Decide which tests or model updates are most urgent based on the upcoming media calendar and broader business priorities.
Media Manager, Effectiveness Operations ITV Careers in London employer: Deaf Unity
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of White City, London. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development. With a focus on meaningful projects and a commitment to work-life balance, we ensure that our team members thrive both personally and professionally while contributing to impactful media strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager, Effectiveness Operations ITV Careers in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ITV or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with media effectiveness and data management. Bring these along to interviews to demonstrate your hands-on approach.
✨Tip Number 3
Be proactive during interviews. Ask insightful questions about their current projects and how you can contribute. This shows you're not just a passive candidate but someone ready to jump in and make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the ITV team.
We think you need these skills to ace Media Manager, Effectiveness Operations ITV Careers in London
Some tips for your application 🫡
Show Your Proactive Side:In your application, make sure to highlight your proactive nature. We want to see how you’ve taken the initiative in past roles, especially when it comes to managing complex projects. Share specific examples that demonstrate your ability to orchestrate and deliver results.
Be Detail-Oriented:Since this role is all about accuracy and quality assurance, don’t shy away from showcasing your attention to detail. Use your application to illustrate how you ensure data integrity and how you’ve tackled challenges related to data management in previous positions.
Tell a Compelling Story:We love a good narrative! When discussing your experience with performance interpretation, make sure to weave in stories that show how you’ve translated data into actionable insights. This will help us see your storytelling skills in action, which is crucial for this role.
Apply Through Our Website:Finally, remember to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and what we stand for.
How to prepare for a job interview at Deaf Unity
✨Know Your Data Inside Out
Make sure you’re familiar with the types of data that will be relevant to the role. Brush up on your understanding of Marketing Mix Models and how they work. Being able to discuss specific examples of how you've managed data in previous roles will show you're the proactive, detail-oriented doer they're looking for.
✨Showcase Your Project Management Skills
Prepare to talk about your experience in leading complex projects. Think of specific instances where you’ve successfully orchestrated cross-channel initiatives or testing solutions. Highlight your ability to manage timelines and collaborate with different teams, as this role requires unifying efforts across various channels.
✨Be Ready to Interpret Results
Since the role involves performance interpretation, practice explaining statistical outputs in a clear and engaging way. Bring examples of how you've turned data into actionable insights in the past. This will demonstrate your capability to not just analyse data but also tell a compelling story around it.
✨Engage with Their Vision
Research ITV’s current media strategies and campaigns. Be prepared to discuss how you can contribute to their goals and improve channel effectiveness. Showing that you understand their business needs and can align your skills with their objectives will set you apart from other candidates.
