At a Glance
- Tasks: Lead CRM projects using Braze to enhance viewer engagement and retention.
- Company: Join ITV, a leading media company in a dynamic and innovative environment.
- Benefits: Fixed-term contract until 2026 with flexible working and career development opportunities.
- Other info: Fast-paced role with opportunities to mentor and drive innovation in CRM strategies.
- Why this job: Be at the forefront of data-driven marketing and make a real impact on viewer experiences.
- Qualifications: Proven experience with Braze, strong communication skills, and a passion for CRM.
The predicted salary is between 55000 - 65000 € per year.
Workplace: White City, London – 2 days a week in the office
Fixed term contract: Until the end of 2026
The CRM Platform Manager acts as the core Braze platform expert, delivering on key cross‑functional and integration projects supporting the CRM team’s needs throughout the remainder of 2026. This includes driving the automation of CRM activity such as journey orchestration, trigger automation, enhanced personalisation, and support on core channel operations, marketing campaigns, and workflows. Alongside maintenance and hygiene optimisation of the platform, integrations, and data consumption pipelines. This is a technical role so there will be a Braze proficiency‑based task as part of the recruitment process.
Main responsibilities
- Work with the CRM team to deliver against marketing and viewing outcomes, reflecting the wider media strategy and supporting ITV business objectives.
- Work with the Head of CRM, Senior CRM Manager, and MarTech team on viewer journey initiatives and touchpoints to improve viewer retention alongside the wider CRM marketing programme.
- Lead on project work related to journey orchestration, triggered campaign activity, improved automation, and personalisation to increase our CRM maturity and effectiveness over a critical project‑heavy period.
- Harness Braze’s evolving AI capabilities and drive team adoption of tooling and features to improve CRM effectiveness and maturity.
- Interface with the MarTech team to monitor, optimise and document Braze platform consumption of data attributes and pipelines, helping ensure we are operating to best practices and within limits.
- Keep up to date on the latest data‑driven marketing trends and mentor the team to deliver innovative and impactful CRM activity, fostering a test and learn culture that accelerates optimisation and learning.
- Ensure all CRM activity is high quality, taking ownership and where needed, providing feedback to the team.
- Ensure all CRM activity is in line with legal and privacy guidance and regulations.
- Help monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs.
Skills you’ll need (minimum criteria)
- Technical CRM professional with a proven success working with multiple stakeholders in complex businesses.
- Experienced in the Braze platform and its capabilities and integrations, with proven technical experience and certifications (required).
- Experience with Liquid, SQL, and HTML is a plus.
- Highly experienced in planning, executing and optimising CRM.
- Strong communication skills with the ability to build strong relationships across a range of business areas.
- Strong leadership skills with the ability to hold others accountable and enforce change where needed.
- Highly data‑literate with proven experience interpreting data to aid decision making and make recommendations.
Other things we’re looking for (key criteria)
- Thrives in a fast‑paced, dynamic environment.
- Flexible and able to adapt to changing circumstances.
- A can‑do, collaborative, get‑things‑done approach.
- Strong understanding of data compliance requirements in electronic communications.
- A marketing related qualification is desirable.
CRM Platform Manager (Technical Braze Specialist) ITV Careers in London employer: Deaf Unity
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of White City, London. Our culture fosters collaboration and innovation, providing employees with opportunities for professional growth and development while working on impactful projects that shape the future of media. With a commitment to work-life balance and a focus on employee well-being, ITV is the perfect place for those looking to make a meaningful contribution in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Platform Manager (Technical Braze Specialist) ITV Careers in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at ITV or have experience with Braze. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your skills! Prepare for that Braze proficiency task by brushing up on your technical know-how. Maybe even create a mini-project showcasing your journey orchestration or automation skills to share during interviews.
✨Tip Number 3
Be ready to discuss your past experiences! Think of specific examples where you've successfully improved CRM processes or led projects. This will help you demonstrate your value and how you can contribute to ITV's goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team and ready to dive into the exciting world of CRM at ITV.
We think you need these skills to ace CRM Platform Manager (Technical Braze Specialist) ITV Careers in London
Some tips for your application 🫡
Show Your Braze Expertise:Make sure to highlight your experience with the Braze platform in your application. We want to see how you've used it to drive CRM success, so share specific examples of projects or campaigns you've worked on.
Tailor Your Application:Don’t just send a generic CV and cover letter! We love seeing applications that are tailored to the role. Mention how your skills align with the responsibilities listed in the job description, especially around journey orchestration and automation.
Be Data-Driven:Since this role is all about optimising CRM through data, make sure to include any relevant metrics or results from your past work. We’re keen on seeing how you’ve interpreted data to make impactful decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Deaf Unity
✨Know Your Braze Inside Out
Since this role is all about being a Braze platform expert, make sure you brush up on your knowledge of its features and capabilities. Familiarise yourself with journey orchestration, trigger automation, and personalisation techniques. Be ready to discuss how you've used these in past projects.
✨Showcase Your Technical Skills
Prepare to demonstrate your technical prowess during the interview. You might face a proficiency-based task, so practice using Liquid, SQL, and HTML. Think of specific examples where you've successfully implemented these skills in CRM activities.
✨Highlight Your Collaborative Spirit
This role requires working closely with various teams, so be prepared to share examples of how you've built strong relationships across departments. Discuss your experience in leading projects and how you’ve held others accountable while fostering a collaborative environment.
✨Stay Updated on Trends
Make sure you're clued up on the latest data-driven marketing trends and how they can impact CRM strategies. Bring insights to the table about innovative practices and be ready to discuss how you can mentor the team to adopt a test-and-learn culture.
