At a Glance
- Tasks: Analyse audience behaviours and provide insights to drive business value.
- Company: Join ITV, a leading broadcaster on a mission to supercharge streaming.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a passion for TV content.
- Why this job: Shape the future of TV by translating data into impactful insights.
- Qualifications: 3+ years in insights or analytics, strong data analysis skills.
The predicted salary is between 45000 - 55000 £ per year.
Workplace: White City, London – Hybrid
18 Month Fixed-Term Contract
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. This role will work closely with cross functional teams to deliver the right insight solutions for our stakeholders. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV. Working right across ITV, they’re the people behind our forecasts about the future strategy for television. It’s about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more.
The ITV Insights Group will lead the business in putting insight in every key decision. For example; What content should we commission? Which audience is most commercially attractive for us? How do we optimise our product to improve view through rates? The answers to these questions and more will enable ITV to succeed in the future.
Responsibilities:
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that “tell the story” of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way. This will be via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Skills you’ll need (minimum criteria):
- At least 3+ years of experience working in an Insights, Audience Insights, Market Research or Analytics-focused role.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers.
Other things we’re looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television.
Central Insights Manager ITV Careers in London employer: Deaf Unity
ITV is an exceptional employer, offering a dynamic work environment in the heart of White City, London, where creativity and data-driven insights converge. With a strong focus on employee growth, ITV encourages innovation and collaboration across teams, ensuring that every voice is heard in shaping the future of television. The hybrid working model and commitment to fostering a culture of inclusivity make ITV a rewarding place for professionals passionate about media and audience engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Central Insights Manager ITV Careers in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at ITV or similar companies. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your data storytelling and visualisation abilities. Use real examples to demonstrate how you've turned insights into action.
✨Tip Number 3
Prepare for interviews by understanding ITV's current strategies and challenges. Bring insights to the table that show you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Central Insights Manager ITV Careers in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Central Insights Manager role. Highlight your experience in insights, analytics, and data storytelling, as these are key to what we’re looking for at ITV.
Showcase Your Data Skills:We want to see your ability to analyse and interpret data. Include specific examples of how you've used data to drive business decisions or improve processes in your previous roles.
Communicate Clearly:Your application should reflect your communication skills. Use clear and concise language to explain your experiences and how they relate to the responsibilities of the role. Remember, we value compelling narratives!
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way to ensure it gets into the right hands and shows us you’re serious about joining our team at ITV.
How to prepare for a job interview at Deaf Unity
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be prepared to discuss how you've used data to drive insights in previous roles, especially in relation to audience behaviours. Having specific examples ready will show that you understand the importance of data in shaping business decisions.
✨Master the Art of Storytelling
Since this role involves translating complex data into compelling narratives, practice how you would present your findings. Think about how you can visually represent data and make it engaging for non-analytical stakeholders. A strong presentation can set you apart from other candidates.
✨Show Your Collaborative Spirit
This position requires working closely with cross-functional teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your relationship management skills and how you've built strong partnerships to deliver insights that benefit the wider business.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in the TV industry, particularly around audience insights and analytics. Being able to discuss current challenges and opportunities in the sector will demonstrate your passion for the role and your understanding of ITV's mission to supercharge streaming and optimise broadcast.
