At a Glance
- Tasks: Analyse audience behaviours and create engaging data stories to drive business value.
- Company: Join ITV, a leading media company transforming the future of television with data insights.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a creative team that values innovation and modernisation in storytelling.
- Why this job: Make a real impact on how audiences engage with content in a dynamic industry.
- Qualifications: 3+ years in insights or analytics, strong data analysis skills, and excellent communication.
The predicted salary is between 50000 - 65000 £ per year.
Workplace: White City, London – Hybrid
18 Month Fixed-Term Contract
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. This role will work closely with cross-functional teams to deliver the right insight solutions for our stakeholders. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV. Working right across ITV, they’re the people behind our forecasts about the future strategy for television. It’s about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more.
The ITV Insights Group will lead the business in putting insight in every key decision. For example; What content should we commission? Which audience is most commercially attractive for us? How do we optimise our product to improve view-through rates? The answers to these questions and more will enable ITV to succeed in the future.
Responsibilities:
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that “tell the story” of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Skills you’ll need (minimum criteria):
- At least 3+ years of experience working in an Insights, Audience Insights, Market Research or Analytics-focused role.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers.
Other things we’re looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television.
Audience Insights Lead — Data Storytelling & Dashboards in London employer: Deaf Unity
ITV is an exceptional employer, offering a dynamic work environment in the heart of White City, London, where creativity and data-driven insights converge. With a strong focus on employee growth, ITV fosters a culture of collaboration and innovation, empowering team members to influence key business decisions while enjoying the benefits of a hybrid working model. Join us to be part of a forward-thinking team that values your contributions and champions your professional development in the ever-evolving landscape of television.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insights Lead — Data Storytelling & Dashboards in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at ITV or similar companies. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your data storytelling skills! Prepare a mini portfolio of your best work that visually represents insights and trends. This will help you stand out during interviews.
✨Tip Number 3
Practice your presentation skills. You’ll need to translate complex data into clear narratives, so rehearse explaining your insights to friends or family who aren’t in the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Audience Insights Lead — Data Storytelling & Dashboards in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Audience Insights Lead role. Highlight your experience in data storytelling and audience analysis, and show us how you can bring value to our team at ITV.
Showcase Your Data Skills:We want to see your analytical prowess! Include examples of how you've translated complex data into engaging presentations or dashboards. This is your chance to shine a light on your data visualisation skills.
Demonstrate Your Passion:Let your love for TV content and insights come through in your application. Share any relevant projects or experiences that showcase your enthusiasm for the industry and how it aligns with ITV's mission.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity with the Central Insights Team.
How to prepare for a job interview at Deaf Unity
✨Know Your Data Inside Out
Before the interview, dive deep into the data sets relevant to ITV and audience insights. Familiarise yourself with key metrics and trends that impact viewer behaviour. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Master the Art of Data Storytelling
Prepare to showcase your ability to translate complex data into engaging narratives. Think of examples where you've successfully communicated insights to non-analytical stakeholders. Practising how to present these stories visually can set you apart during the interview.
✨Build Relationships on the Spot
Since relationship management is crucial for this role, be ready to discuss how you've built strong connections in previous positions. Share specific examples of how you collaborated with cross-functional teams to deliver insights that drove business value.
✨Stay Ahead of Industry Trends
Research current trends in the TV industry, especially those affecting audience behaviour and analytics. Being able to discuss these trends and how they relate to ITV's strategy will show that you're not just a candidate, but a potential asset to their team.
