At a Glance
- Tasks: Engage and grow audience communities while ensuring inclusivity in LumoTV's distribution strategy.
- Company: Join LumoTV, the home of deaf entertainment, promoting diversity and representation.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Dynamic role with opportunities to collaborate across departments and engage diverse audiences.
- Why this job: Make a real impact by connecting under-represented groups with meaningful content.
- Qualifications: Experience in audience engagement and a passion for inclusivity in media.
The predicted salary is between 30000 - 40000 £ per year.
LumoTV are looking for a driven, proactive and enthusiastic Engagement Executive, who will be responsible for strengthening audience relationships and ensuring inclusivity in LumoTV’s distribution strategy. The role focuses on building loyal audience communities, representing under‑represented groups, and collecting audience insights to inform commissioning and programming decisions. By combining engagement activities with data‑driven insights, the Engagement Executive ensures LumoTV’s distribution is responsive, inclusive, and audience‑first.
Full‑time (37.5 hours per week). Salary according to skills and experience. Hybrid remote & London‑office based (Will consider a home‑based person who can occasionally travel to our office, if beyond reasonable commuter distance).
Role Purpose
The Engagement Executive is responsible for strengthening audience relationships and ensuring inclusivity in LumoTV’s distribution strategy. The role focuses on building loyal audience communities, representing under‑represented groups, and collecting audience insights to inform commissioning and programming decisions. By combining engagement activities with data‑driven insights, the Engagement Executive ensures LumoTV’s distribution is responsive, inclusive, and audience‑first.
Key responsibilities
- Manage and grow online and offline audience communities, including fan clubs, newsletters, forums, and social groups.
- Organise interactive engagement events such as watch parties, Q & A sessions, and school/community screenings.
- Gather audience feedback through surveys, polls, and focus groups; analyse and present insights to the Distribution Manager and commissioning team.
- Oversee representation initiatives by coordinating with working groups (e.g., DeafBlind, LGBTIQA+) to ensure inclusive programming and practices.
- Support audience engagement at festivals, screenings, premieres, and promotional events.
- Collaborate with the Communications team to align audience engagement campaigns with PR and social media activities.
- Collect, analyse, and report on audience data to inform commissioning and programming decisions.
- Develop and implement strategies for audience retention and loyalty, particularly around flagship programmes.
- Monitor and track sentiment and engagement across distribution platforms, preparing regular reports.
- Identify opportunities for partnerships with influencers, cultural organisations, and fan communities to extend reach and engagement.
Essential
- Experience in audience engagement, community management, or audience research in media, broadcasting, or cultural organisations.
- Strong understanding of inclusivity and representation in media.
- Excellent organisational skills, with the ability to coordinate events and community activities.
- Experience in gathering, analysing, and presenting audience data.
- Strong communication and interpersonal skills to engage with diverse audiences and stakeholders.
- Ability to work collaboratively across departments, particularly with Communications and Distribution.
- Creativity in developing new ways to build audience loyalty and retention.
- Proactive, audience‑focused mindset with attention to detail.
- High level of IT literacy, particularly related to MS Office packages.
- A British Sign Language user or, if not, a willingness to learn.
- An interest in LumoTV programmes.
Desirable
- Knowledge of the UK television and broadcasting landscape.
- Experience working with under‑represented or marginalised communities.
- Familiarity with audience analytics tools and digital engagement strategies.
- Experience supporting festival activations, screenings, or industry events.
- Familiarity with Asana project management software.
- Passion for television, diversity, and connecting audiences with meaningful content.
- Experience of living or working in the Deaf community.
Engagement Executive LumoTV The home of deaf entertainment. employer: Deaf Unity
LumoTV is an exceptional employer that champions inclusivity and diversity, making it a rewarding place for the Engagement Executive to thrive. With a hybrid working model based in London, employees benefit from a supportive work culture that prioritises personal growth and community engagement, alongside opportunities to connect with under-represented groups. LumoTV fosters creativity and collaboration, ensuring that every team member plays a vital role in shaping meaningful content for diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Engagement Executive LumoTV The home of deaf entertainment.
✨Tip Number 1
Get to know LumoTV inside out! Watch their shows, engage with their content, and understand their audience. This way, when you chat with them, you can show off your passion and knowledge about what they do.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who are involved with LumoTV or similar organisations. Attend events, join online forums, and don’t be shy to reach out on social media – you never know who might help you land that interview!
✨Tip Number 3
Showcase your skills through real-life examples. When you get the chance to chat with them, share specific instances where you've successfully engaged audiences or worked with under-represented groups. This will make your experience stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the LumoTV team and making a difference in the community.
We think you need these skills to ace Engagement Executive LumoTV The home of deaf entertainment.
Some tips for your application 🫡
Show Your Passion for Inclusivity:When writing your application, make sure to highlight your understanding of inclusivity and representation in media. We want to see your enthusiasm for connecting with under-represented groups and how you can contribute to LumoTV's mission.
Be Data-Driven:Since the role involves gathering and analysing audience insights, don’t forget to mention any experience you have with data analysis. We love candidates who can combine engagement activities with solid data to inform decisions!
Get Creative with Engagement Ideas:Think about innovative ways to build audience loyalty and retention. Share any unique strategies or events you've organised in the past that could resonate with our audience. We’re all about fresh ideas!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us. Let’s get started on this journey together!
How to prepare for a job interview at Deaf Unity
✨Know Your Audience
Before the interview, dive deep into LumoTV's mission and values. Understand their focus on inclusivity and representation, especially for under-represented groups. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Engagement Skills
Prepare specific examples of how you've successfully managed audience communities or engagement events in the past. Highlight any creative strategies you've used to build loyalty and retention, as this is key for the Engagement Executive role.
✨Data-Driven Insights Matter
Be ready to discuss how you've gathered and analysed audience data in previous roles. Bring examples of how these insights informed decisions or strategies, as LumoTV values a data-driven approach to audience engagement.
✨Embrace Inclusivity
Since LumoTV prioritises inclusivity, be prepared to discuss your understanding of diverse audiences and how you've worked with under-represented communities. If you have experience with British Sign Language or are willing to learn, make sure to mention it!
