At a Glance
- Tasks: Lead CRM projects, optimise automation, and enhance personalisation using the Braze platform.
- Company: Join ITV, a leading media company with a vibrant culture in White City, London.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration in a fast-paced environment.
- Why this job: Make a real impact on viewer engagement while working with cutting-edge technology.
- Qualifications: Proven experience with Braze, strong communication skills, and a data-driven mindset.
The predicted salary is between 55000 - 65000 € per year.
Workplace: White City, London – 2 days a week in the office
Fixed term contract: Until the end of 2026
The role
The CRM Platform Manager acts as the core Braze platform expert, delivering on key cross‑functional and integration projects supporting the CRM team’s needs throughout the remainder of 2026. This includes driving the automation of CRM activity such as journey orchestration, trigger automation, enhanced personalisation, and support on core channel operations, marketing campaigns, and workflows. Alongside maintenance and hygiene optimisation of the platform, integrations, and data consumption pipelines. This is a technical role so there will be a Braze proficiency‑based task as part of the recruitment process.
Main responsibilities
- Work with the CRM team to deliver against marketing and viewing outcomes, reflecting the wider media strategy and supporting ITV business objectives.
- Work with the Head of CRM, Senior CRM Manager, and MarTech team on viewer journey initiatives and touchpoints to improve viewer retention alongside the wider CRM marketing programme.
- Lead on project work related to journey orchestration, triggered campaign activity, improved automation, and personalisation to increase our CRM maturity and effectiveness over a critical project‑heavy period.
- Harness Braze’s evolving AI capabilities and drive team adoption of tooling and features to improve CRM effectiveness and maturity.
- Interface with the MarTech team to monitor, optimise and document Braze platform consumption of data attributes and pipelines, helping ensure we are operating to best practices and within limits.
- Keep up to date on the latest data‑driven marketing trends and mentor the team to deliver innovative and impactful CRM activity, fostering a test and learn culture that accelerates optimisation and learning.
- Ensure all CRM activity is high quality, taking ownership and where needed, and providing feedback to the team.
- Ensure all CRM activity is in line with legal and privacy guidance and regulations.
- Help monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs.
Skills you’ll need (minimum criteria)
- Technical CRM professional with a proven success working with multiple stakeholders in complex businesses.
- Experienced in the Braze platform and its capabilities and integrations, with proven technical experience and certifications (required).
- Experience with Liquid, SQL, and HTML is a plus.
- Highly experienced in planning, executing and optimising CRM.
- Strong communication skills with the ability to build strong relationships across a range of business areas.
- Strong leadership skills with the ability to hold others accountable and enforce change where needed.
- Highly data‑literate with proven experience interpreting data to aid decision making and make recommendations.
Other things we’re looking for (key criteria)
- Thrives in a fast‑paced, dynamic environment.
- Flexible and able to adapt to changing circumstances.
- A can‑do, collaborative, get‑things‑done approach.
- Strong understanding of data compliance requirements in electronic communications.
- A marketing related qualification is desirable.
CRM Platform Manager (Technical Braze Specialist) ITV Careers employer: Deaf Unity
ITV is an exceptional employer, offering a dynamic work environment in the heart of White City, London, where creativity and innovation thrive. With a strong focus on employee growth, ITV provides opportunities for professional development and mentorship, particularly in the fast-evolving field of CRM and data-driven marketing. The collaborative culture encourages a can-do attitude, ensuring that every team member contributes to impactful projects while enjoying the benefits of flexible working arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Platform Manager (Technical Braze Specialist) ITV Careers
✨Network Like a Pro
Get out there and connect with folks in the industry! Attend events, webinars, or even local meetups. The more people you know, the better your chances of landing that CRM Platform Manager gig.
✨Show Off Your Skills
When you get the chance, demonstrate your Braze expertise. Whether it's in an interview or a casual chat, share specific examples of how you've used the platform to drive results. We want to see your technical chops in action!
✨Tailor Your Approach
Make sure to customise your conversations based on the company’s needs. Research ITV's current projects and challenges, and come prepared with ideas on how you can help improve their CRM effectiveness and maturity.
✨Follow Up Like a Boss
After any interaction, don’t forget to follow up! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace CRM Platform Manager (Technical Braze Specialist) ITV Careers
Some tips for your application 🫡
Show Off Your Braze Skills:Since this role is all about being a Braze platform expert, make sure to highlight your experience with it in your application. Share specific examples of how you've used Braze to drive CRM success and any certifications you have that back up your expertise.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the key responsibilities and skills mentioned in the job description. Show us how your experience aligns with what we’re looking for, especially around journey orchestration and automation.
Be Data-Driven:We love data at StudySmarter, so make sure to include any relevant metrics or results from your previous roles. Whether it’s improved retention rates or successful campaign outcomes, quantifying your achievements will help us see the impact you can bring to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Deaf Unity
✨Know Your Braze Inside Out
Since this role is all about being a Braze platform expert, make sure you brush up on your knowledge of its features and capabilities. Familiarise yourself with journey orchestration, trigger automation, and personalisation techniques. Be ready to discuss how you've used these in past projects.
✨Showcase Your Technical Skills
Prepare for the proficiency-based task by practising with Liquid, SQL, and HTML. Have examples ready that demonstrate your technical prowess and how you've leveraged these skills to optimise CRM activities. This will show that you're not just familiar with the tools but can use them effectively.
✨Demonstrate Your Data Literacy
Be prepared to discuss how you've interpreted data to drive decision-making in previous roles. Bring examples of how you've monitored and optimised CRM activities based on data insights. This will highlight your ability to impact KPIs positively.
✨Emphasise Collaboration and Leadership
This role requires working with various stakeholders, so be ready to share experiences where you've successfully collaborated across teams. Highlight your leadership skills and how you've held others accountable while fostering a collaborative environment. This will show that you can thrive in ITV's dynamic setting.
