At a Glance
- Tasks: Drive growth for ITVX through innovative digital marketing strategies and data-driven insights.
- Company: Join ITV, a leading media company with a passion for engaging content.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be part of a dynamic team shaping the future of streaming and viewer engagement.
- Qualifications: Experience in digital marketing and a strong understanding of media channels.
The predicted salary is between 50000 - 65000 £ per year.
Workplace: White City, London – 2 days a week
The role involves reporting to the Head of Conversion Marketing and focuses on driving growth of ITVX through maximising the effectiveness of digital marketing activities to achieve business targets of Monthly Active Users and ITVX Premium subscribers. The Marketing Manager will be responsible for converting and retaining viewers on ITVX, using data-driven insights to understand the success of activities and inform future plans. This role requires championing testing, optimisations, and best practices through digital marketing channels by partnering with Media and Creative teams. Cross-functional collaboration is essential to ensure fully integrated campaigns.
Main responsibilities:
- Execute the Conversion Marketing strategy through an integrated plan that delivers on marketing outcomes.
- Responsible for creating and delivering effective and efficient targeted marketing campaigns, leveraging the right channel mix within paid and owned media.
- Use insights to inform targeting strategy focused on reactivating and retaining viewers by increasing their frequency.
- Work closely with media and agency counterparts to manage budgets, modelling, and forecasting to meet targets.
- Report weekly and monthly on Marketing performance, delivering insights clearly to a wide range of stakeholders.
- Collaborate with the Media Capability team to leverage data for more effective audience reach.
- Partner with the Head of Conversion and ITVC to create, manage, and deliver personalised and relevant targeted communications at scale.
- Build on ways of working with the Brand and Campaigns team to ensure Brand DNA is clear in communications and that Conversion campaigns complement Single Show moments.
- Deliver best-in-class quarterly briefs that drive innovation, effectiveness, and champion testing to optimise budget use.
- Work with Media and Creative strategy teams to constantly optimise and deliver insight-led briefs that enhance performance.
- Collaborate with the Product team to understand, optimise, and improve Marketing journeys across all devices.
Skills you’ll need (minimum criteria):
- Commercial acumen and understanding of how marketing can drive business performance.
- Experience of media channel usage to drive performance, demonstrating an understanding of the viewer journey.
- Understanding of all types of media, with experience in digital and data marketing techniques to drive growth in MAUs, streaming hours, and subscriptions.
- Understanding of using 1st and 3rd party data to improve media targeting and performance.
- Highly numerate with the ability to make data simple and accessible to all.
Other things we’re looking for (key criteria):
- Exceptional communication and interpersonal skills to build relationships and collaborate effectively with cross-functional teams and external partners.
- Passionate about accountability and effectiveness, with an understanding of using econometric and attribution models to improve media performance.
- Effective team player with the ability to prioritise tasks in a fast-paced environment.
- A passion for TV and Streaming with a good understanding of the modern TV landscape and how viewers discover content.
Conversion Marketing Manager (10 months FTC) ITV Careers employer: Deaf Unity
ITV is an exceptional employer that fosters a dynamic and innovative work culture in the heart of White City, London. With a strong focus on employee growth and development, ITV offers unique opportunities to engage with cutting-edge digital marketing strategies while collaborating with talented teams across the organisation. The company values creativity and accountability, ensuring that every team member can contribute meaningfully to the future of entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Marketing Manager (10 months FTC) ITV Careers
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Conversion Marketing Manager (10 months FTC) ITV Careers
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Deaf Unity from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Deaf Unity specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Deaf Unity
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Deaf Unity, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Deaf Unity you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Deaf Unity that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Deaf Unity, so think on your feet and don't hesitate to showcase your creativity!
