At a Glance
- Tasks: Analyse audience behaviours and deliver insights to drive ITV's business strategy.
- Company: Join ITV, a leading broadcaster on a mission to supercharge streaming with data.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation.
- Why this job: Make a real impact by shaping the future of television through data-driven insights.
- Qualifications: 3+ years in insights or analytics, strong data analysis skills, and excellent communication.
The predicted salary is between 50000 - 60000 £ per year.
Workplace: White City, London – Hybrid 18 Month Fixed-Term Contract
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV. Working right across ITV, they’re the people behind our forecasts about the future strategy for television. It’s about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more. The ITV Insights Group will lead the business in putting insight in every key decision.
Responsibilities:
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that “tell the story” of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Skills you’ll need (minimum criteria):
- At least 3+ years of experience working in an Insights, Audience Insights, Market Research or Analytics-focused role.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers.
Other things we’re looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television.
Central Insights Manager ITV Careers employer: Deaf Unity
ITV is an exceptional employer, offering a dynamic work environment in the heart of White City, London, where creativity and data-driven insights converge to shape the future of television. With a strong emphasis on employee growth, ITV fosters a culture of collaboration and innovation, empowering team members to influence key business decisions while enjoying the benefits of a hybrid working model. Join us to be part of a forward-thinking team that values your contributions and champions your professional development in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Central Insights Manager ITV Careers
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at ITV or similar companies. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your data storytelling abilities. Use real examples to demonstrate how you've turned insights into action.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Send a friendly email to the hiring team at ITV expressing your interest and how you can contribute to their mission of supercharging streaming.
✨Tip Number 4
Stay updated on industry trends! Follow ITV and other media companies on social media. This will help you understand their current challenges and tailor your conversations accordingly.
We think you need these skills to ace Central Insights Manager ITV Careers
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Central Insights Manager role. Highlight your experience in data analysis and insights, and don’t forget to mention any relevant projects that showcase your skills in storytelling with data.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about ITV and how your background aligns with the mission of supercharging streaming and optimising broadcast. Keep it engaging and personal!
Showcase Your Data Skills:Since this role is all about insights and data, make sure to highlight your proficiency in data visualisation and analysis. Include examples of how you've used data to drive decisions or improve processes in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Deaf Unity
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be prepared to discuss how you've used data to drive insights in previous roles, especially in relation to audience behaviours. Having specific examples ready will show that you understand the importance of data in shaping business decisions.
✨Master the Art of Storytelling
Since this role involves translating complex data into compelling narratives, practice how you would present your insights. Think about how you can visually represent data and make it engaging for non-analytical stakeholders. A strong presentation can set you apart from other candidates.
✨Build Relationships
Demonstrate your relationship management skills during the interview. Be ready to share examples of how you've collaborated with cross-functional teams in the past. ITV values teamwork, so showing that you can build strong relationships will be a big plus.
✨Show Your Passion for TV
Let your enthusiasm for television shine through! Research ITV's recent projects and be prepared to discuss what excites you about their content. Showing genuine interest in the industry and the company will help you connect with your interviewers.
