At a Glance
- Tasks: Analyse audience behaviours and create engaging data stories to drive business decisions.
- Company: Join ITV, a leading broadcaster on a mission to supercharge streaming with data insights.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation in the media industry.
- Why this job: Make a real impact by shaping the future of television through audience insights.
- Qualifications: 3+ years in insights or analytics, strong data analysis skills, and excellent communication.
The predicted salary is between 50000 - 60000 £ per year.
Workplace: White City, London – Hybrid 18 Month Fixed-Term Contract
We are seeking an Insight Manager to work within the Central Insight Team. This role will work closely with the Senior Insight Manager to help shape our understanding of our business. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV.
Working right across ITV, they’re the people behind our forecasts about the future strategy for television. It’s about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more. The ITV Insights Group will lead the business in putting insight in every key decision.
Responsibilities:
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that “tell the story” of the viewer to non-analytical creative stakeholders.
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes.
- Disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Skills you’ll need (minimum criteria):
- At least 3+ years of experience working in an Insights, Audience Insights, Market Research or Analytics-focused role.
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships.
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects.
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers.
Other things we’re looking for (key criteria):
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television.
Audience Insights Lead — Data Storytelling & Dashboards employer: Deaf Unity
ITV is an exceptional employer, offering a dynamic work environment in the heart of White City, London, where creativity and data-driven insights converge. With a strong focus on employee growth, ITV fosters a culture of collaboration and innovation, empowering team members to influence key business decisions while enjoying the benefits of a hybrid working model. Join us to be part of a forward-thinking team that values your contributions and champions your professional development in the ever-evolving landscape of television.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insights Lead — Data Storytelling & Dashboards
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your data storytelling and visualisation abilities. Use real examples to demonstrate how you've turned complex data into compelling insights. This will make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by practising your storytelling. Be ready to explain how your insights have driven business decisions in the past. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep it engaging.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us supercharge streaming and optimise broadcast. Your next big opportunity could be just a click away!
We think you need these skills to ace Audience Insights Lead — Data Storytelling & Dashboards
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in audience insights and data storytelling. We want to see how your skills align with our mission at ITV, so don’t hold back on showcasing relevant projects!
Show Off Your Data Skills:Since this role is all about analysing data and translating it into compelling narratives, include examples of your past work that demonstrate your ability to turn complex data into clear insights. We love a good story backed by solid data!
Be Creative:Don’t just stick to the usual formats; feel free to get creative with your application. Use visuals or infographics if they help tell your story better. We appreciate innovation and creativity, especially when it comes to presenting insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ITV!
How to prepare for a job interview at Deaf Unity
✨Know Your Data Inside Out
Make sure you’re familiar with the key metrics and data sets relevant to ITV and audience insights. Brush up on how to analyse and interpret these data points, as you'll likely be asked to demonstrate your analytical skills during the interview.
✨Master the Art of Data Storytelling
Prepare to showcase your ability to translate complex data into engaging narratives. Think about examples where you've successfully communicated insights to non-analytical stakeholders, and be ready to discuss how you can apply this skill at ITV.
✨Build Relationships Before You Walk In
Research the team and the role’s stakeholders. Understanding who you’ll be working with and their needs will help you tailor your responses and show that you’re already thinking about collaboration and relationship management.
✨Show Your Passion for TV and Innovation
Demonstrate your enthusiasm for television content and how it relates to audience insights. Be prepared to discuss recent trends in the industry and how you can contribute to ITV's mission of optimising broadcast and supercharging streaming through innovative insights.
