Job Overview
As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality leads and sales meetings, and nurture Malt clients in the UK and globally. While the primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross‑regional campaigns to support the global sales strategy. You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.
Responsibilities
- Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programmes and digital marketing.
- Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localise global campaigns covering all our business in the UK.
- Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go‑to‑market strategies.
- Organise events (Malt's run events and sponsorships to external events), leveraging resources as needed.
- Align with the Enterprise & global sales teams. Work closely with sales leadership to align the marketing activities to the business needs and organisation, hold business reviews, and participate in sales meetings.
- Facilitate access to all marketing resources (events / ebooks / articles etc.).
- Facilitate feedback loop with sales.
- Analyse results, metrics and reports to determine effectiveness of program activities.
- Participate in transversal projects and / or global activities.
Qualifications
- 3 to 5 years of B2B field or event marketing experience, preferably in the tech industry.
- Experience supporting complex buying cycles and interacting effectively with large sales teams.
- Superior project management skills, autonomous and capable of working on several projects at once in a fast‑paced environment.
- High comfort level with a fast‑changing environment.
- Full proficiency in English is required; fluency in Spanish would be a plus.
- Experience and ease with tools such as Salesforce (or similar CRM) and marketing automation platforms (Marketo, HubSpot, etc.).
Benefits
- A diverse team of 600 Malters across 6 European countries.
- A culture that champions equality and inclusive growth.
- Dog friendly office in the heart of London.
- Free books to support learning and development.
EEO Statement
At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Your profile may be subject to background screening. For more information see our candidate privacy policy. We believe people hire people. While we use AI to help our team manage the high volume of applications we receive, it never replaces our personal touch. Think of AI as our administrative assistant—it helps us stay organised, but all final decisions are made by our Talent Acquisition team members who look for the unique value you bring.
