Global PR Manager in London

Company Description

De Beers London is the ultimate diamond jewellery house, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamonds for life’s most significant moments, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs. Through powerful and immersive storytelling, we create a compelling vision of luxury that resonates globally whilst remaining deeply relevant to local markets. With a presence worldwide, De Beers London is a luxury jeweller that prioritises craftsmanship and a client-first approach. Our commitment to innovation, artistry and heritage cements our reputation as the foremost authority in diamonds, making De Beers London the definitive jewellery Maison. You will be part of a legacy that defines the future of luxury.

The Purpose

To support the development and execution of global PR and Communications strategies that elevate brand awareness, strengthen brand desirability, and ensure consistent and high-quality execution across markets. This role plays a pivotal part in delivering PR programmes, managing press activities, coordinating brand storytelling, and ensuring seamless alignment with global communications priorities.

Main Responsibilities

• PR Editorial & Events
  • Support the delivery of the global PR strategy in partnership with the Global Head and market teams.
  • Manage day-to-day coordination of the global PR calendar, assets, and guidelines.
  • Support the organisation and execution of PR events, press previews, media appointments, and industry engagements.
  • Coordinate press interviews, media engagement logistics, entertainment and gifting.
  • Manage press photo shoot requests, asset tracking, approvals, and copy/quote alignment.
  • Track and analyse PR performance (coverage, and support DMR analysis reporting), share results and recommendations with management.
  • Collaborate with regional teams (EMEA & US) to support the Western World PR & events plan.
• Influencers & Dressing Opportunities
  • Assist in developing and executing influencer strategies in collaboration with markets.
  • Coordinate talent and stylist requests, logistics, asset distribution and approvals.
  • Support the identification of influencer and celebrity dressing opportunities aligned to brand goals.
  • Monitor competitor influencer and talent activity to inform strategic recommendations.
  • Oversee the loans and management of jewellery creations, in collaboration with dedicated teams.
  • Maintain styling guidelines and ensure consistent execution across markets.
• Brand Communications & Content
  • Support delivery of a multichannel communications plan in line with the brand platform.
  • Develop and refine tools for press releases, Q&As, briefing documents, corporate statements, and brand stories.
  • Ensure brand voice and messaging consistency across all PR and communication outputs.
  • Track platform engagement to inform insights and optimisation.
  • Coordinate brand presence at external industry events, trade shows, conferences.
  • Support management of brand comms budgets, ensuring alignment with guidelines.
  • Help manage external communications agencies and production partners.
  • Collaborate closely with brand and product marketing teams to ensure availability and accuracy of press-facing assets.

What You’ll Do

• Act Like an Owner: Take accountability for delivering high-quality PR and communications work that supports brand and business priorities.
• Create Clarity: Communicate clearly, ensuring alignment across cross-functional teams and regions.
• Empower Teams: Work collaboratively across Marketing and with our external partners to deliver seamless execution.
• Succeed Together: Build strong cross-functional relationships to ensure cohesive and successful execution of initiatives.
• Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team.

Qualifications

• Significant experience in international PR and communications, ideally within luxury and jewellery sector.
• Strong understanding of the consumer marketing landscape, market challenges and mastery of global/local approach.
• Passionate about craftsmanship, brand storytelling and creating best in class consumer experience.
• Excellent writing, editing and communication skills across multiple formats.
• Highly organised, attention to detail driven, comfortable managing multiple projects simultaneously and ability to bring people together.
• Proactive, open-minded, solutions oriented mindset with strong commercial awareness.
• Experienced in managing external partners and creative agencies.
• Data driven, able to translate insights into recommendations.
• A collaborator who fosters a positive, inclusive and high performance team culture.

Additional Information

What you’ll get at De Beers Group

• 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
• Minimum 4% employee contribution plus 11% company contribution (15% total).
• Company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
• 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
• Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
• Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
• Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility.

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.

Building Forever

Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride.

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.