At a Glance
- Tasks: Lead A/B testing and optimisation for e-commerce, driving data-driven decisions.
- Company: Join De Beers, a global leader in diamonds with a commitment to innovation.
- Benefits: Enjoy competitive salary, 27 days holiday, private healthcare, and free meals.
- Other info: Be part of a diverse team focused on sustainability and community impact.
- Why this job: Make an impact in a dynamic role that blends technology and creativity.
- Qualifications: Degree in a quantitative field and experience with analytics tools required.
The predicted salary is between 36000 - 60000 £ per year.
De Beers Group is looking for an E‐commerce and Digital Optimization Specialist who can manage the execution of our A/B testing program for digital & e‐commerce and support Brands and Diamond Desirability function with web and social tagging implementation. This role is dedicated to working on high‐impact A/B and MVT testing and optimisation with the primary focus to provide coherent decision support, project & ROI validation, and valuable insight into what drives improvements for our business goals/KPIs.
This candidate will also serve as the go‐to expert on all matters related to website testing, optimisation and analytics tools, ensuring quality assurance tagging implementations and data accuracy to drive reliable analytics results, enabling a data‐driven decision‐making culture within and across teams.
The ideal candidate is passionate about brands, technology and able to pull together cross‐functional inputs into clear visual representations, experienced in tag management systems and testing environments. Proven ability working across a global, multi‐brand, multi‐channel and multi‐market organisation. They have an inquisitive nature, a proven problem‐solver, have strong attention to detail and a proactive mindset. They should have experience leading testing and tagging programs, with proven capability in stakeholder management in both technical and business space.
Typical Tasks
- Serve as a subject matter expert on testing, optimisation and analytics for e‐commerce website and mobile platforms, build a brand and business best practice framework for testing systems and learning agenda.
- Design, plan, execute insightful tests (test length, KPIs, AB test vs. MVT etc.), including hypothesis generation, sprint planning, and implementation that adhere to testing best practices using website experimentation tools such as VWO, Content Square etc.
- Hypothesis Validations – Generate test hypotheses and clearly validate opportunities/recommend actions that can have positive improvements in site experience and financials.
- Provide feedback to stakeholders to influence test ideas that will yield the most impactful customer experience and profit improvements.
- Calculate Traffic Allocation – Understand traffic baselines for each area of business being tested, identify traffic required to achieve statistical significance; effectively use traffic for various concurrent tests.
- Define, lead the validation and refinement of Test KPIs – Identify KPIs (i.e. conversion, engagement, retention, acquisition) needed for test analysis and understand test setup and data collection needs, data collection methodologies, and analytics roadmaps to enable data‐driven decision making.
- Test Analysis – Drive proper A/B or MVT analysis with statistical rigor and perform cohort studies to answer "why?" on test result drivers.
- Deliver Insights – Objectively deliver testing insights and help create a culture of data‐driven decision making.
- Tell a Concise Story – Work in collaboration with Visualisation Specialist to develop and deliver visualised insights and test summaries that strongly communicate the business 'story' behind the data and test outcomes.
- Prioritise and maintain testing calendar to make best use of available traffic and testing resources and avoid any conflicts between tests.
- Develop and maintain advanced analytics setups using website tagging tools (e.g. Google Tag Manager) and analytics platforms (e.g. Google Analytics 4, Looker, PowerBI), and ensuring data accuracy and actionable reporting.
- Provide analysis of each experiment to understand the impact on key KPIs that can be fed into marketing/merchandising campaigns or product roadmaps.
- Manage website migration projects, ensuring seamless analytics integration, dataLayer implementation, UAT testing, and compliance with technical standards.
- Work with the wider analytics and digital teams to foster a culture of data‐driven decision making across e‐commerce and digital platforms with business impact.
- Collaborate with cross‐functional teams, including product managers, developers, marketers, and the CMS team to strategise, execute, and test initiatives aligned with business objectives.
- Implement and manage third‐party tracking systems to ensure compliance with data privacy regulations such as GDPR and CCPA.
- Optimize e‐commerce platforms and Shopify store to improve data tracking accuracy and support third‐party integrations.
- Spearhead digital marketing and social media campaign tracking, including Google Ads and Meta Business Manager setups.
- Lead data integration projects, such as consolidating purchase behaviour data with analytics platforms, customer databases, and payment systems.
- Troubleshoot and resolve issues related to analytics tools, custom scripts, and technical integrations, maintaining smooth operational workflows.
- Lead CRM analytics projects, including reporting, KPI tracking, and integration testing with customer relationship management platforms.
Qualifications
- A Bachelor's degree, MSc in Statistics, Mathematics or other quantitative scientific discipline or equivalent experience.
- Advanced knowledge of website tagging and analytics tools, including Google Tag Manager implementation a must.
- Experience working with GoogleStack, CSS, HTML, Meta Pixels, Custom JS, SQL, Advanced Consent Mode on GA4, DataLayer.
- Familiarity with data privacy regulations and tools (e.g. GDPR, CCPA, OneTrust).
- Results‐driven professional with exceptional detail and knowledge around metrics, specifically A/B, multi‐variant testing, statistical and ROI analysis.
- Experience in programming languages such as Python or R for data analysis.
- Experience with campaign tracking and e‐commerce platforms.
- Strong business analyst skills; conducting feasibility analysis, requirements gathering, solution implementation.
- Ad‐Serving platforms (Double Click, Ad Tech, Atlas) knowledge a plus.
- Hypothesis formation and data identification.
- Experience with data visualisation and storytelling.
- Excellent written and verbal communication skills, including the ability to convey complex ideas clearly and to communicate with both technical and non‐technical audiences.
- Ability to analyse and synthesize large volumes of complex data into actionable insights.
- Excellent analytical skills.
- Attention to detail.
- Proven experience as a data analyst.
- Willingness to be flexible and agile.
Additional Information
- A great working environment.
- Fantastic pension scheme.
- 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days.
- Private healthcare.
- Mental health is a top priority for De Beers Group – we offer free subscription to Headspace and have a mental health first‐aider.
- Competitive salary.
- Your choice membership discounts.
- Employee share schemes.
- Staff discount.
- Free breakfast & lunch at onsite restaurant.
- Free onsite gym.
- Flexible benefits package.
Who We Are
De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.
Safety
Safety first is a way of life for us. We are unconditional about the safety, health and well‐being of our colleagues, at work and at home, and about that of the communities where we work.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.
Building Forever
Sustainability is at the heart of our decision‐making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long‐term value to our communities and partners.
Background Checks
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
E-commerce and Digital Optimisation Specialist - MAT COVER in London employer: De Beers Group
As a Consumer Insights Coordinator at our company, you will thrive in a dynamic work culture that prioritises collaboration and innovation. With generous benefits including 25 days of annual leave, a robust pension plan, and comprehensive healthcare coverage, we are committed to supporting your well-being and professional growth. Our focus on employee development and the opportunity to engage with cutting-edge digital tools ensures that you will play a vital role in shaping consumer understanding and driving impactful business decisions.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce and Digital Optimisation Specialist - MAT COVER in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching De Beers and understanding their values and goals. Tailor your answers to show how your skills align with their mission of creating a diverse workplace and driving innovation.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past experiences that demonstrate your problem-solving abilities and attention to detail, especially in e-commerce and digital optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the De Beers team.
We think you need these skills to ace E-commerce and Digital Optimisation Specialist - MAT COVER in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the E-commerce and Digital Optimisation Specialist role. Highlight your experience with A/B testing, analytics tools, and any relevant projects that showcase your skills in optimisation and stakeholder management.
Show Your Passion:Let your enthusiasm for e-commerce and digital marketing shine through in your application. Share examples of how you've used data to drive decisions and improve customer experiences, as this aligns perfectly with what we're looking for at De Beers.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out, and ensure your language is clear so we can easily see how you fit the role.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and you won’t miss out on any important updates about your application status!
How to prepare for a job interview at De Beers Group
✨Know Your A/B Testing Inside Out
Make sure you understand the ins and outs of A/B testing and MVT. Be ready to discuss your previous experiences with these methods, including how you formulated hypotheses and what results you achieved. This will show that you're not just familiar with the concepts but have practical experience applying them.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've used tools like Google Analytics, Python, or R to derive insights from data. Being able to explain complex data in simple terms will impress the interviewers and show that you can communicate effectively across teams.
✨Understand the Brand and Its Values
Research De Beers and its commitment to sustainability and diversity. Be prepared to discuss how your values align with theirs and how you can contribute to their mission. This shows that you're not just looking for any job, but that you're genuinely interested in being part of their team.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current challenges in e-commerce optimisation or how they measure success in their digital strategies. This demonstrates your interest in the role and your proactive mindset, which is exactly what they're looking for.
