At a Glance
- Tasks: Drive client engagement through innovative CRM campaigns and data insights.
- Company: Join De Beers, a leader in luxury diamond jewellery with a rich heritage.
- Benefits: Enjoy 27 days of annual leave, healthcare, and flexible benefits.
- Other info: Embrace a culture of inclusion, sustainability, and career growth.
- Why this job: Be part of a dynamic team shaping unforgettable client experiences in luxury.
- Qualifications: Experience in CRM or marketing, with strong analytical and communication skills.
The predicted salary is between 44817 - 54777 £ per year.
De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
The CRM Executive plays a key role in driving client engagement and commercial performance through the planning, execution, and optimisation of CRM activity. This role combines campaign delivery, client journey execution, and data-driven insight generation to enhance client experience, improve retention, and support revenue growth. Working cross-functionally with marketing, retail, and data teams, the CRM Executive ensures all client communications are delivered to a high standard, while continuously identifying opportunities to optimise performance and deepen client relationships.
Key Responsibilities:
- Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment.
- Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence.
- Track competitor CRM activity and maintain awareness of industry best practice.
- Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics.
- Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints.
- Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation.
- Prepare and present weekly CRM updates, including performance reporting, to key stakeholders.
- Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health.
- Support UAT testing and ongoing CRM platform enhancements.
Data Insights & Reporting:
- Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity.
- Translate complex data into clear, actionable insights to support commercial decision-making.
- Develop a strong understanding of client data, identifying patterns, trends, and opportunities.
- Evaluate campaign performance and client journeys, recommending optimisation actions.
- Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability.
What You’ll Do:
- Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.
- Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.
- Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.
- Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.
- Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.
Qualifications:
- Proven experience within CRM, marketing, or data analysis roles.
- Experience within luxury or premium environments is a requirement.
- Hands-on experience with Salesforce Marketing Cloud and Service Cloud.
- Strong analytical capability to interpret data and generate meaningful insights.
- Advanced Excel skills; experience with Power BI or similar tools advantageous.
- High attention to detail with strong organisational and planning skills.
- Clear and confident communication skills, including stakeholder presentation.
- Understanding of luxury client experience and expectations.
- Commercially minded and data-driven approach to decision-making.
- Collaborative, curious, and proactive mindset.
Additional Information:
At De Beers Group, our purpose is Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.
- 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
- A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
- Company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
- 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
- Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
- Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
- Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).
Benefits may vary and are subject to scheme terms and eligibility.
De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.
Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business.
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.
Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners.
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
CRM Campaign Executive De Beers Group Diamond Sales United Kingdom, London Entry Level / Permanent Employee 24 November, 2026 employer: De Beers Group
Anglo American is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work with cutting-edge treasury technology in a large multinational setting. Our inclusive culture values diverse perspectives, ensuring that every team member can contribute meaningfully to our mission.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Executive De Beers Group Diamond Sales United Kingdom, London Entry Level / Permanent Employee 24 November, 2026
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for De Beers Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like De Beers Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with De Beers Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at De Beers Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Executive De Beers Group Diamond Sales United Kingdom, London Entry Level / Permanent Employee 24 November, 2026
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit De Beers Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of De Beers Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about De Beers Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at De Beers Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at De Beers Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At De Beers Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
