At a Glance
- Tasks: Drive client engagement through innovative CRM campaigns and data insights.
- Company: Join De Beers Group, a leader in luxury diamonds with a collaborative spirit.
- Benefits: Enjoy 27 days of annual leave, competitive salary, and professional growth opportunities.
- Other info: Be part of a high-performing team that values innovation and collaboration.
- Why this job: Make an impact in the luxury sector while enhancing client experiences.
- Qualifications: Experience in CRM or marketing, strong analytical skills, and a passion for luxury.
The predicted salary is between 30000 - 40000 £ per year.
The CRM Executive plays a key role in driving client engagement and commercial performance through the planning, execution, and optimisation of CRM activity. This role combines campaign delivery, client journey execution, and data-driven insight generation to enhance client experience, improve retention, and support revenue growth. Working cross-functionally with marketing, retail, and data teams, the CRM Executive ensures all client communications are delivered to a high standard, while continuously identifying opportunities to optimise performance and deepen client relationships.
Main Responsibilities
- Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment.
- Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence.
- Track competitor CRM activity and maintain awareness of industry best practice.
- Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics.
- Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints.
- Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation.
- Prepare and present weekly CRM updates, including performance reporting, to key stakeholders.
- Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health.
- Support UAT testing and ongoing CRM platform enhancements.
Data Insights & Reporting
- Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity.
- Translate complex data into clear, actionable insights to support commercial decision-making.
- Develop a strong understanding of client data, identifying patterns, trends, and opportunities.
- Evaluate campaign performance and client journeys, recommending optimisation actions.
- Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability.
What You’ll Do
- Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.
- Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.
- Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.
- Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.
- Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.
Qualifications
- Proven experience within CRM, marketing, or data analysis roles.
- Experience within luxury or premium environments preferred.
- Hands-on experience with Salesforce Marketing Cloud and Service Cloud.
- Strong analytical capability to interpret data and generate meaningful insights.
- Advanced Excel skills; experience with Power BI or similar tools advantageous.
- High attention to detail with strong organisational and planning skills.
- Clear and confident communication skills, including stakeholder presentation.
- Understanding of luxury client experience and expectations.
- Commercially minded and data-driven approach to decision-making.
- Collaborative, curious, and proactive mindset.
Additional Information
What you’ll get at De Beers Group: 27 days’ annual leave plus...
CRM Campaign Executive De Beers Group Diamond Sales United Kingdom, London Entry Level / Perman[...] employer: De Beers Group
De Beers Group is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and data-driven insights converge to enhance client engagement. With a strong focus on employee growth, we provide comprehensive training and development opportunities, alongside a supportive culture that celebrates collaboration and innovation. Our commitment to work-life balance is reflected in generous benefits, including 27 days of annual leave, making it an ideal place for those seeking a meaningful career in the luxury sector.
