At a Glance
- Tasks: Drive client engagement through innovative CRM campaigns and data insights.
- Company: Join De Beers, a leader in luxury diamond jewellery with a rich heritage.
- Benefits: Enjoy 27 days annual leave, healthcare, and flexible benefits to support your lifestyle.
- Other info: Opportunities for career growth in a dynamic and inclusive environment.
- Why this job: Be part of a high-performing team that values creativity and collaboration.
- Qualifications: Experience in CRM or marketing, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Company Description
De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
Job Description
The Purpose
The CRM Executive plays a key role in driving client engagement and commercial performance through the planning, execution, and optimisation of CRM activity. This role combines campaign delivery, client journey execution, and data-driven insight generation to enhance client experience, improve retention, and support revenue growth. Working cross-functionally with marketing, retail, and data teams, the CRM Executive ensures all client communications are delivered to a high standard, while continuously identifying opportunities to optimise performance and deepen client relationships.
Main Responsibilities
- CRM Campaigns & Client Engagement
Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment. Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence. Track competitor CRM activity and maintain awareness of industry best practice. Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics. Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints. Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation. Prepare and present weekly CRM updates, including performance reporting, to key stakeholders. Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health. Support UAT testing and ongoing CRM platform enhancements. - Data Insights & Reporting
Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity. Translate complex data into clear, actionable insights to support commercial decision-making. Develop a strong understanding of client data, identifying patterns, trends, and opportunities. Evaluate campaign performance and client journeys, recommending optimisation actions. Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability.
What You’ll Do
- Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.
- Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.
- Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.
- Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.
- Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.
Qualifications
- Proven experience within CRM, marketing, or data analysis roles.
- Experience within luxury or premium environments preferred.
- Hands-on experience with Salesforce Marketing Cloud and Service Cloud.
- Strong analytical capability to interpret data and generate meaningful insights.
- Advanced Excel skills; experience with Power BI or similar tools advantageous.
- High attention to detail with strong organisational and planning skills.
- Clear and confident communication skills, including stakeholder presentation.
- Understanding of luxury client experience and expectations.
- Commercially minded and data-driven approach to decision-making.
- Collaborative, curious, and proactive mindset.
Additional Information
What you’ll get at De Beers Group
At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing. Time that’s yours: 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform. A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total). Healthcare you can rely on: company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover. Support when life gets busy: 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources. Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more. Share schemes: opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE. Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities). Benefits may vary and are subject to scheme terms and eligibility.
Who we are
De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.
Safety
Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.
Building Forever
Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners.
Background Checks
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
CRM Campaign Executive in London employer: De Beers Group
De Beers London is an exceptional employer, offering a vibrant work culture that prioritises employee wellbeing and professional growth. With generous benefits such as 27 days of annual leave, comprehensive healthcare, and opportunities for financial participation through share schemes, employees are supported in both their personal and professional lives. The collaborative environment fosters innovation and inclusivity, making it an ideal place for those looking to thrive in the luxury sector while contributing to a meaningful legacy.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to De Beers. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research De Beers' latest campaigns and be ready to discuss how your skills can enhance their CRM efforts. Show them you’re not just another candidate, but someone who’s genuinely interested in their brand.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience with CRM tools like Salesforce and how you can drive client engagement. Confidence is key!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace CRM Campaign Executive in London
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! Talk about your previous experiences and how they relate to the role. We want to see that you’re genuinely excited about driving client engagement and optimising campaigns.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience with Salesforce Marketing Cloud and any relevant data analysis skills. We love seeing candidates who take the time to align their skills with what we’re looking for!
Be Data-Driven:Since this role is all about insights and performance, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions in past roles. We appreciate a candidate who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team at De Beers London!
How to prepare for a job interview at De Beers Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM principles and tools, especially Salesforce Marketing Cloud and Service Cloud. Brush up on your knowledge of campaign management and client engagement strategies, as these will be crucial in demonstrating your fit for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've translated complex data into actionable insights, as this aligns perfectly with the expectations of the CRM Campaign Executive position.
✨Understand the Luxury Market
Familiarise yourself with the luxury jewellery landscape and De Beers' unique diamond-first approach. This will not only help you answer questions more effectively but also show your genuine interest in the brand and its values.
✨Prepare Thoughtful Questions
Think of insightful questions to ask your interviewers about their CRM strategies and client engagement practices. This shows that you’re proactive and genuinely interested in contributing to their success, which is key for a collaborative role like this.
