At a Glance
- Tasks: Lead consumer insights to shape brand and innovation strategies.
- Company: De Beers, a globally recognised diamond jewellery house.
- Benefits: 27 days annual leave, healthcare, pension contributions, and employee discounts.
- Other info: Join a diverse team committed to sustainability and innovation.
- Why this job: Make a real impact in a luxury brand while shaping consumer understanding.
- Qualifications: Expertise in consumer insight, market research, and brand strategy required.
The predicted salary is between 60000 - 80000 £ per year.
De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond‑first approach. A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra‑desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
The Head of Consumer Insight leads the organisation’s human‑centred understanding of consumers and ensures that deep, strategic insight shapes decisions across brand, portfolio, innovation and commercial strategy. The role transforms the Insight discipline from project‑based research into a strategic, demand‑defining capability that uncovers motivations, tensions and opportunities essential for growth. The role builds the frameworks, standards, talent and ways of working that translate research into clear, influence‑driving recommendations that define where and how the business should win.
Key Responsibilities
- Embed Insight into Core Strategy & Decision‑Making: Create and maintain foundational consumer understanding including Demand Spaces, segments, need states and category behaviours. Ensure insight meaningfully shapes category strategy, brand strategy and innovation pipelines. Act as the voice of the consumer in senior forums and strategic discussions.
- Translate Insight into Audience & Media Effectiveness: Convert consumer insight into clear audience targets for media planning. Partner with media agencies to define segments, targeting and priorities. Set campaign success metrics (e.g. reach, engagement, brand lift, ROI) and ensure tracking and optimisation. Feed campaign learnings back into insight and strategy.
- Elevate Insight Quality, Standards, and Impact: Develop best‑practice methodologies for research, synthesis, storytelling and strategic application. Shift the team from research project management to insight leadership with clear points of view. Drive consistent frameworks for insight translation and activation across the organisation.
- Deliver Forward‑Looking Insights & Foresight: Uncover emerging consumer tensions, cultural shifts and behavioural patterns. Combine qual/quant, behavioural science and cultural insight to develop future‑oriented opportunity platforms. Ensure foresight shapes upstream strategic choices and long‑term brand direction.
- Business Partnering and Influencing: Act as a strategic partner to Category and Brand Marketing and commercial teams. Strengthen integration with Marketing/ commercial teams for earlier impact in the development cycle, fostering strong influencing capability. Build clear impact stories that elevate the function’s influence and visibility.
- Build Talent and Team: Develop the skills, tools and frameworks required for a modern Insight team (e.g., hybrid qual/quant, behavioural science, cultural analysis). Establish clear career paths, growth plans, and capability building for Consumer Insights. Champion a culture of curiosity, rigor storytelling and strategic influence.
What does success look like in this role?
- Insight consistently shapes upstream and downstream strategic decisions.
- A recognised shift from project delivery to strategic influence.
- Clear frameworks for insight quality, storytelling and activation.
- Strong alignment to Demand Spaces and consumer growth opportunities.
- A high performing Consumer Insight team with strong capability and defined career paths.
Qualifications Experience & Capabilities
- Deep expertise in consumer insight, market research and brand strategy.
- Strong experience in shaping brand, portfolio and innovation strategy through insight.
- Experience translating insight into media strategy and audience targeting.
- Strong understanding of segmentation and campaign measurement (tracking, attribution, MMM).
- Proven ability to work with media agencies on targeting and effectiveness frameworks.
- Proven ability to convert research into compelling strategic narratives and recommendations.
- Skilled storyteller with strong stakeholder influence in a matrix organisation.
- Experience leading small, high‑impact insight teams and inspiring talent.
What you’ll get at De Beers Group
- 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
- Minimum 4% employee contribution plus 11% company contribution (15% total) to pension.
- Company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
- 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
- Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
- Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
- Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).
Benefits may vary and are subject to scheme terms and eligibility.
Who we are
De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.
Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group’s people, shareholders, communities and partners.
Safety
Safety first is a way of life for us. We are unconditional about the safety, health and well‑being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.
Building Forever
Sustainability is at the heart of our decision‑making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long‑term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long‑term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride.
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
Head of Consumer Insights - FTC 18 Months employer: De Beers Group
De Beers London is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and professional growth. With generous benefits such as 27 days of annual leave, a robust pension scheme, and comprehensive healthcare options, employees are supported both personally and professionally. The company fosters a collaborative environment where insights drive strategic decisions, ensuring that team members can thrive and make a meaningful impact in the luxury jewellery industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Consumer Insights - FTC 18 Months
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like De Beers Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with De Beers Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Consumer Insights - FTC 18 Months
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit De Beers Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of De Beers Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about De Beers Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at De Beers Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at De Beers Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At De Beers Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
