At a Glance
- Tasks: Support global PR strategies, manage press activities, and coordinate brand storytelling.
- Company: Join De Beers Group, a leader in luxury and craftsmanship.
- Benefits: Enjoy 27 days annual leave, healthcare, and flexible benefits.
- Other info: Dynamic work environment with excellent career growth opportunities.
- Why this job: Make an impact in luxury PR while working with a passionate team.
- Qualifications: Experience in international PR, strong writing skills, and a collaborative mindset.
The predicted salary is between 60000 - 80000 £ per year.
The purpose of this role is to support the development and execution of global PR and Communications strategies that elevate brand awareness, strengthen brand desirability, and ensure consistent and high‑quality execution across markets. This role plays a pivotal part in delivering PR programmes, managing press activities, coordinating brand storytelling, and ensuring seamless alignment with global communications priorities.
Main Responsibilities
- Support the delivery of the global PR strategy in partnership with the Global Head and market teams.
- Manage day‑to‑day coordination of the global PR calendar, assets, and guidelines.
- Support the organisation and execution of PR events, press previews, media appointments, and industry engagements.
- Coordinate press interviews, media engagement logistics, entertainment and gifting.
- Manage press photo shoot requests, asset tracking, approvals, and copy/quote alignment.
- Track and analyse PR performance (coverage, and support DMR analysis reporting), share results and recommendations with management.
- Collaborate with regional teams (EMEA & US) to support the Western World PR & events plan.
- Assist in developing and executing influencer strategies in collaboration with markets.
- Coordinate talent and stylist requests, logistics, asset distribution and approvals.
- Support the identification of influencer and celebrity dressing opportunities aligned to brand goals.
- Monitor competitor influencer and talent activity to inform strategic recommendations.
- Oversee the loans and management of jewellery creations, in collaboration with dedicated teams.
- Maintain styling guidelines and ensure consistent execution across markets.
Brand Communications & Content
- Support delivery of a multichannel communications plan in line with the brand platform.
- Develop and refine tools for press releases, Q&As, briefing documents, corporate statements, and brand stories.
- Ensure brand voice and messaging consistency across all PR and communication outputs.
- Track platform engagement to inform insights and optimisation.
- Coordinate brand presence at external industry events, trade shows, conferences.
- Support management of brand comms budgets, ensuring alignment with guidelines.
- Help manage external communications agencies and production partners.
- Collaborate closely with brand and product marketing teams to ensure availability and accuracy of press‑facing assets.
What You’ll Do
- Act Like an Owner: Take accountability for delivering high‑quality PR and communications work that supports brand and business priorities.
- Create Clarity: Communicate clearly, ensuring alignment across cross‑functional teams and regions.
- Empower Teams: Work collaboratively across Marketing and with our external partners to deliver seamless execution.
- Succeed Together: Build strong cross‑functional relationships to ensure cohesive and successful execution of initiatives.
- Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team.
Qualifications
- Significant experience in international PR and communications, ideally within luxury and jewellery sector.
- Strong understanding of the consumer marketing landscape, market challenges and mastery of global/local approach.
- Passionate about craftsmanship, brand storytelling and creating best in class consumer experience.
- Excellent writing, editing and communication skills across multiple formats.
- Highly organised, attention to detail driven, comfortable managing multiple projects simultaneously and ability to bring people together.
- Proactive, open‑minded, solutions oriented mindset with strong commercial awareness.
- Experienced in managing external partners and creative agencies.
- Data driven, able to translate insights into recommendations.
- A collaborator who fosters a positive, inclusive and high performance team culture.
Benefits
- 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
- Minimum 4% employee contribution plus 11% company contribution (15% total).
- Company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
- 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
- Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
- Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
- Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
Global PR Manager employer: De Beers Group
At De Beers Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through comprehensive benefits, including generous annual leave, robust healthcare options, and opportunities for financial investment in your future. Located in a dynamic environment, our team thrives on innovation and inclusivity, making it a truly rewarding place to build a meaningful career in global PR and communications.
StudySmarter Expert Advice🤫
We think this is how you could land Global PR Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your PR projects and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent PR campaigns. Tailor your answers to show how your experience aligns with their goals, especially in luxury and jewellery sectors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Global PR Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for PR and communications shine through. We want to see your love for brand storytelling and how you can elevate our brand awareness!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in the luxury and jewellery sector. We’re looking for specific examples that demonstrate your skills and achievements in international PR.
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that communicate your ideas effectively. Remember, clarity is key in PR, so show us you can do it right from the start!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with StudySmarter.
How to prepare for a job interview at De Beers Group
✨Know Your PR Stuff
Make sure you brush up on the latest trends in global PR and communications, especially within the luxury and jewellery sector. Be ready to discuss how you've successfully executed PR strategies in the past and how they align with the company's goals.
✨Showcase Your Writing Skills
Since excellent writing is key for this role, prepare a few examples of your best press releases or brand stories. You might even want to bring a portfolio to the interview to demonstrate your ability to craft compelling narratives that resonate with audiences.
✨Be a Team Player
This role requires collaboration across various teams, so be prepared to share examples of how you've worked effectively with others in previous roles. Highlight your experience in managing external partners and how you’ve fostered strong relationships to achieve common goals.
✨Data-Driven Insights
Familiarise yourself with how to track and analyse PR performance metrics. Be ready to discuss how you've used data to inform your strategies and recommendations in the past. This will show that you're not just creative but also strategic in your approach.
