At a Glance
- Tasks: Drive client engagement through innovative CRM campaigns and data insights.
- Company: Join De Beers, a leader in luxury diamond jewellery with a unique approach.
- Benefits: Enjoy 27 days leave, healthcare, pension contributions, and lifestyle perks.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Make a real impact in the luxury sector while developing your skills.
- Qualifications: Experience in CRM or marketing, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
The Purpose
The CRM Executive plays a key role in driving client engagement and commercial performance through the planning, execution, and optimisation of CRM activity. This role combines campaign delivery, client journey execution, and data-driven insight generation to enhance client experience, improve retention, and support revenue growth. Working cross-functionally with marketing, retail, and data teams, the CRM Executive ensures all client communications are delivered to a high standard, while continuously identifying opportunities to optimise performance and deepen client relationships.
Main Responsibilities
- Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment.
- Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence.
- Track competitor CRM activity and maintain awareness of industry best practice.
- Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics.
- Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints.
- Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation.
- Prepare and present weekly CRM updates, including performance reporting, to key stakeholders.
- Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health.
- Support UAT testing and ongoing CRM platform enhancements.
Data Insights & Reporting
- Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity.
- Translate complex data into clear, actionable insights to support commercial decision-making.
- Develop a strong understanding of client data, identifying patterns, trends, and opportunities.
- Evaluate campaign performance and client journeys, recommending optimisation actions.
- Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability.
What You’ll Do
- Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.
- Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.
- Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.
- Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.
- Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.
Qualifications
- Proven experience within CRM, marketing, or data analysis roles.
- Experience within luxury or premium environments preferred.
- Hands-on experience with Salesforce Marketing Cloud and Service Cloud.
- Strong analytical capability to interpret data and generate meaningful insights.
- Advanced Excel skills; experience with Power BI or similar tools advantageous.
- High attention to detail with strong organisational and planning skills.
- Clear and confident communication skills, including stakeholder presentation.
- Understanding of luxury client experience and expectations.
- Commercially minded and data-driven approach to decision-making.
- Collaborative, curious, and proactive mindset.
Additional information
At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing. Time that’s yours: 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform. A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total). Healthcare you can rely on: company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover. Support when life gets busy: 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources. Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more. Share schemes: opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE. Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities). Benefits may vary and are subject to scheme terms and eligibility.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
CRM Campaign Executive employer: De Beers Group
De Beers London is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. With a strong focus on employee wellbeing, the company provides generous benefits including 27 days of annual leave, comprehensive healthcare, and opportunities for professional growth within the luxury jewellery sector. Located in the heart of London, employees enjoy a dynamic environment where they can thrive and contribute to the legacy of one of the world's most prestigious diamond brands.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at De Beers. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! If you’ve got experience with Salesforce or data analysis, don’t just mention it—bring it to life. Share examples of how you’ve used these tools to drive results in past roles during interviews.
✨Tip Number 3
Prepare for those tricky questions! Think about how you can demonstrate your understanding of luxury client experiences and how you’ve tackled challenges in previous roles. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the De Beers family.
We think you need these skills to ace CRM Campaign Executive
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how your experience aligns with our diamond-first approach and how you can drive client engagement.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the CRM Campaign Executive role. Highlight relevant experiences, especially in luxury environments, and demonstrate your analytical skills and attention to detail.
Be Data-Driven:Since this role is all about data insights, include examples of how you've used data to make decisions or improve campaigns in the past. We love candidates who can translate complex data into actionable insights!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at De Beers Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Salesforce Marketing Cloud and Service Cloud. Brush up on how these platforms can enhance client engagement and campaign performance, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've translated complex data into actionable insights, as this is crucial for the CRM Executive role. Being able to demonstrate your analytical prowess will set you apart.
✨Understand the Luxury Market
Familiarise yourself with the luxury jewellery landscape and De Beers' unique position within it. Knowing their brand values and client expectations will help you tailor your responses and show that you’re genuinely interested in the company and its clientele.
✨Prepare for Collaborative Scenarios
Since the role involves working cross-functionally, think of examples where you’ve successfully collaborated with different teams. Be ready to discuss how you’ve empowered others and contributed to a high-performing team environment, as this aligns with the company’s values.
