At a Glance
- Tasks: Create and execute exciting CRM campaigns to engage sports fans worldwide.
- Company: Join a global data and AI company partnered with a leading sports league.
- Benefits: Enjoy a competitive salary, private healthcare, and learning opportunities.
- Other info: Perfect for sports enthusiasts looking for career growth in a vibrant environment.
- Why this job: Make an impact in fan engagement while working remotely in a dynamic team.
- Qualifications: 3-5 years in CRM marketing and experience with automation tools required.
The predicted salary is between 50000 - 70000 £ per year.
A global data and AI company is partnering with a leading international sports league to hire a CRM Marketing Specialist to join their Fan Engagement Marketing team. This is an exciting opportunity for a data-driven CRM marketer to work on large-scale fan engagement campaigns across international markets, using enterprise marketing automation tools, personalization technology, and advanced analytics.
You’ll play a key role in delivering lifecycle marketing campaigns that drive fan acquisition, engagement, and retention across multiple channels including email, SMS, and push notifications.
The Role:
- Contribute across the full CRM lifecycle, from campaign planning and journey design through execution, measurement, and optimization.
- Work closely with Marketing, Data & Analytics, MarTech, Product Marketing, and external vendors to deliver highly personalized campaigns powered by fan data and insights across all channels.
The day-to-day tasks for the Marketing Specialist include:
- Build and execute CRM campaigns across email, SMS, and push channels.
- Develop audience segmentation strategies and campaign workflows.
- Implement personalization and dynamic content strategies.
- Run A/B and multivariate testing to improve engagement and conversion.
- Optimize lifecycle campaigns such as onboarding and reactivation journeys.
- Monitor performance metrics and produce actionable insights.
- QA campaigns and templates prior to deployment.
- Collaborate cross-functionally to deliver campaigns aligned to business goals.
It is essential for the CRM Marketing Specialist to have:
- 3–5 years of CRM, lifecycle marketing, or marketing automation experience.
- Experience with enterprise marketing automation platforms (Adobe tools, Marketo, or Salesforce Marketing Cloud).
- Experience executing CRM campaigns end-to-end.
- Strong understanding of CRM KPIs, testing, and reporting.
- Working knowledge of HTML for email template editing.
It would be ideal but not essential for the CRM Marketing Specialist to have:
- Experience in fan engagement, media, entertainment, or sports marketing.
- Ability to speak German or Portuguese.
- Experience with tools such as Epsilon PeopleCloud, Movable Ink, or Attentive.
- Interest in sports.
Reasons to apply include:
- Competitive salary and bonus.
- Private healthcare and income protection.
- Pension scheme.
- Employee Stock Purchase Plan.
- Learning and development opportunities.
- Retail discounts and cycle scheme.
First round interviews are now being booked, send in your CV for a confidential discussion.
CRM Marketing Specialist employer: DCV Technologies
Join a global data and AI company that champions innovation and creativity in the heart of the sports industry. As a fully remote CRM Marketing Specialist, you'll enjoy a competitive salary, comprehensive benefits including private healthcare and a pension scheme, and ample opportunities for professional growth within a collaborative and dynamic work culture. Embrace the chance to make a meaningful impact on fan engagement campaigns while enjoying the flexibility of remote work in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in CRM or marketing roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used data to drive engagement and retention in previous roles – be ready to share specific examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Marketing Specialist role. Highlight your relevant experience in CRM, lifecycle marketing, and any specific tools you've used. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about fan engagement and how your background makes you a great fit for our team. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills:Since this role is all about data-driven marketing, be sure to showcase your analytical skills. Mention any experience with A/B testing, performance metrics, or campaign optimisation. We’re keen to see how you can leverage data to drive results!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our awesome team at StudySmarter!
How to prepare for a job interview at DCV Technologies
✨Know Your CRM Tools
Make sure you’re familiar with the enterprise marketing automation platforms mentioned in the job description, like Adobe tools, Marketo, or Salesforce Marketing Cloud. Brush up on how these tools can enhance fan engagement and prepare to discuss your experience using them.
✨Showcase Your Campaign Success
Be ready to share specific examples of CRM campaigns you've executed. Highlight your role in planning, executing, and optimising these campaigns, especially any that involved A/B testing or audience segmentation strategies. Numbers speak volumes, so if you have metrics to back up your success, bring them along!
✨Understand Fan Engagement
Since this role is all about fan engagement, do some research on current trends in sports marketing and how data-driven strategies can enhance fan experiences. Being able to discuss how you can apply these insights to the role will show your passion and understanding of the industry.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams, so think about your past experiences collaborating with marketing, data, and analytics teams. Be prepared to discuss how you’ve successfully worked cross-functionally to deliver campaigns that align with business goals.
