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For Companies At a Glance
- Tasks: Lead digital marketing strategies, optimise paid media, and drive organic growth.
- Company: A family-run financial services business investing in innovative marketing.
- Benefits: Competitive salary, hybrid work model, and potential for team leadership.
- Why this job: Take ownership of impactful marketing campaigns and grow with a dynamic team.
- Qualifications: Hands-on experience in paid media, SEO, and AI tools is essential.
- Other info: Opportunity to build an in-house marketing function and lead a team.
The predicted salary is between 55000 - 65000 £ per year.
We are recruiting on behalf of a growing, family-run financial services business that is investing heavily in its in-house marketing capability. This is a newly created, permanent position for a Digital Marketing Manager ready to take full ownership of paid media, SEO, AI-driven strategy, and performance-based lead generation. This is a strategic and hands-on role. You'll be responsible for significantly increasing high-quality lead volume across paid channels, organic search, and emerging digital platforms. The business currently generates around 600 leads per month, primarily via paid social — your role will be to maintain that volume, improve cost efficiency, and dramatically grow the share of leads from organic and owned media.
Key Responsibilities
- This role combines strategy, execution, and performance management:
- Own and scale paid media campaigns across Meta, Google Ads, and other performance platforms
- Manage and optimise a paid media budget of £150,000–£250,000 annually (increasing over time)
- Create, test, and iterate ad creatives, landing pages, and messaging
- Design and execute a full SEO strategy (technical, on-page, and content-based) to drive organic growth
- Improve website performance for lead generation (CRO, UX structure, SEO alignment with search intent)
- Use AI tools daily for research, copy, analysis, testing, and efficiency
- Ensure full tracking, attribution, and performance measurement is correctly set up and maintained
- Work closely with directors to align marketing output with business goals
- Initially work alongside existing agencies, with the expectation of bringing the function fully in-house within 6 months
About You
- To be considered, you must:
- Have direct, hands-on experience in paid media and SEO. You’ll be confident managing budgets, optimising campaigns for lead generation and CPA, and taking full ownership of performance outcomes.
- Daily use of AI tools should already be part of your current role or workflow.
- You should not apply if your experience is limited to social media posting, brand awareness campaigns, or agency coordination without direct campaign execution.
- This role is for a performance-driven Digital Marketing Manager ready to build, test, and grow results from the ground up.
- Nice-to-Have (Not Essential)
- Experience with CRO and landing page testing
- Basic website or CMS management
- Broader experience in email, analytics, or martech tools
How Success Will Be Measured
- Success in this Digital Marketing Manager role will be measured by:
- Increased total lead volume
- A growing share of leads from organic and AI-discovery channels
- Reduced reliance on agencies
- Improved performance and cost control across paid channels
- A scalable, in-house marketing function that can grow with the business
As results grow, the company will expand the team around you. Within 12–24 months, there is a real opportunity to lead a small internal marketing department.
Working Arrangement
This is a hybrid role. A minimum of 3 days per week in the office is mandatory, with up to 2 days working from home. Full remote is not an option.
How to Apply
If you’re a data-driven, commercially focused Digital Marketing Manager ready to take ownership of performance marketing inside a growing business, we want to hear from you.
Locations
Digital Marketing Manager in Ashford, Kent employer: DCA Recruitment
Contact Detail:
DCA Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Ashford, Kent
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know about opportunities in financial services. A friendly chat can lead to referrals that get you noticed.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns and SEO strategies. Use real data to demonstrate how you've driven lead generation and improved performance—this will make you stand out.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in AI-driven marketing and performance management. Be ready to discuss how you can apply these tools to boost lead volume and efficiency in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from candidates who are genuinely excited about joining our team.
We think you need these skills to ace Digital Marketing Manager in Ashford, Kent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your hands-on experience with paid media and SEO, and don’t forget to mention any AI tools you’ve used. We want to see how you can take ownership of performance outcomes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of how you've successfully managed budgets and optimised campaigns in the past. Let us know how you can help grow our lead volume!
Showcase Your Results: When detailing your previous roles, focus on the results you achieved. Did you increase lead volume or improve cost efficiency? Quantify your successes so we can see the impact you’ve made. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at DCA Recruitment
✨Know Your Numbers
Before the interview, brush up on your metrics and results from previous campaigns. Be ready to discuss specific lead generation figures, budget management, and how you optimised campaigns for better performance. This shows you’re not just a strategist but also someone who can deliver tangible results.
✨Showcase Your SEO Savvy
Prepare to talk about your experience with SEO strategies. Bring examples of how you've improved organic search performance in past roles. Discuss technical SEO, on-page optimisation, and content strategies that have worked for you. This will demonstrate your hands-on expertise in driving organic growth.
✨Familiarise Yourself with AI Tools
Since this role requires daily use of AI tools, make sure you can discuss the specific tools you’ve used and how they’ve enhanced your marketing efforts. Whether it’s for research, copywriting, or performance analysis, being able to articulate your experience with AI will set you apart.
✨Align with Business Goals
Understand the company’s business objectives and be prepared to explain how your marketing strategies can align with these goals. Think about how you can contribute to increasing lead volume and reducing reliance on agencies. Showing that you’re strategic and business-minded will resonate well with the interviewers.