At a Glance
- Tasks: Create engaging CRM campaigns and optimise customer journeys for B2B brands.
- Company: Join DC Thomson, a leader in innovative media solutions.
- Benefits: Gain hands-on experience with HubSpot and develop your marketing skills.
- Other info: Collaborate with a dynamic team and enhance your career in a supportive environment.
- Why this job: Make a real impact on customer engagement and brand growth.
- Qualifications: Experience with HubSpot and a passion for data-driven marketing.
The predicted salary is between 51750 - 63250 £ per year.
About the Role
At DC Thomson, building strong relationships with our customers is key to the growth of our brands.
As a B2B CRM Specialist, you’ll play an important role in helping prospective customers discover, evaluate, and engage with our products, turning interest into subscriptions and long-term loyalty.
With an initial focus on our Energy portfolio, including Energy Voice and E-FWD, you’ll use Hub Spot, customer insight, and marketing automation to create meaningful customer experiences that deliver commercial results.
Working closely with marketing and sales colleagues, you’ll help shape how customers move through the buying journey while continuously improving engagement, conversion, and retention.
If you enjoy combining data, creativity, and customer understanding to make a measurable impact, we’d love to hear from you.
- What You’ll Be Doing
- Creating CRM campaigns and automated journeys that drive engagement, subscriptions, and customer retention.
- Using customer data and insight to deliver relevant, personalised communications at every stage of the buying journey.
- Building and improving lead nurture, onboarding, and retention programmes that support customer growth and commercial performance.
- Partnering with marketing and sales teams to support pipeline development and conversion opportunities.
- Testing and optimising messaging, content, timing, and targeting to improve campaign effectiveness.
- Monitoring CRM performance and using data to identify opportunities for growth and improvement.
- Turning campaign results and customer insights into clear, actionable recommendations.
- Maintaining high standards of CRM delivery, customer experience, and data quality.
- Supporting the continued development of CRM capability across our Energy and subscription brands.
- Identifying opportunities to improve processes, automation, and customer engagement activity.
- What We’re Looking For
Essential
- Hands-on experience using Hub Spot to deliver email campaigns, audience segmentation, and automated workflows.
- Strong understanding of B2B customer journeys and how CRM supports purchasing decisions.
- Experience building and improving customer nurture, onboarding, retention, or engagement programmes.
- Confidence using customer and campaign data to drive decision-making and continuous improvement.
- Strong analytical and problem-solving skills with the ability to turn insight into action.
- Excellent planning, organisational, and attention-to-detail skills.
- Strong communication and stakeholder management skills.
- Ability to manage multiple priorities while delivering a high-quality customer experience.
- A proactive approach to learning, collaboration, and continuous improvement.
Desirable
- Experience working within subscription, membership, publishing, or business information environments.
- Knowledge of lead qualification, lead scoring, or marketing-to-sales handover processes.
- Experience using reporting and insight tools such as Hub Spot dashboards or Looker.
- Familiarity with HTML, CSS, Java Script, or similar technologies that support CRM activity.
Why Join Us?
This is an opportunity to play a key role in the growth of some of DC Thomson’s most ambitious B2B brands.
You’ll have the chance to
- Influence how customers engage with leading Energy products, including Energy Voice and E-FWD.
- Shape customer journeys that deliver measurable commercial results.
- Work closely with experienced colleagues across CRM, marketing, and sales.
- Use data, insight, and testing to drive innovation and continuous improvement.
- Develop your expertise in marketing automation, customer engagement, and commercial growth.
- Contribute to the continued success and evolution of trusted DC Thomson brands.
- Closing date for applications: Tuesday 24th November at 12pm
CRM Specialist (B2B) in London employer: DC Thomson
Beano Brain, part of DC Thomson, is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong emphasis on mentoring and professional development, employees are encouraged to grow their skills while contributing to impactful projects that drive business transformation. The hybrid work model offers flexibility, allowing for a balanced work-life integration while being part of a dynamic team dedicated to delivering high-quality insights.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist (B2B) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DC Thomson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DC Thomson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DC Thomson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DC Thomson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Specialist (B2B) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DC Thomson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DC Thomson:Show us that you’ve done your homework! In your application, briefly mention what you admire about DC Thomson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DC Thomson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DC Thomson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DC Thomson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
