At a Glance
- Tasks: Enhance customer journeys through engaging cross-channel campaigns and personalisation.
- Company: Join DC Thomson, a leader in media and publishing with top brands.
- Benefits: Competitive salary, flexible working options, and opportunities for growth.
- Other info: Exciting role with potential for career advancement in a dynamic environment.
- Why this job: Make a real impact on customer engagement and brand loyalty.
- Qualifications: Proven CRM skills, A/B testing experience, and a creative marketing mindset.
The predicted salary is between 30000 - 40000 £ per year.
DC Thomson is seeking a CRM Specialist to enhance customer journeys across top brands like Stylist and The Courier. In this role, you'll oversee cross-channel campaigns, focusing on email and mobile push offerings.
Key responsibilities include:
- Managing campaign execution
- Improving engagement through personalization
- Leveraging insights to drive retention and revenue growth
The position demands proven CRM skills, A/B testing experience, and a creative approach to marketing.
Closing date for applications: 5th June 2026.
Lifecycle CRM Specialist – Personalisation & Growth in Dundee employer: DC Thomson
DC Thomson is an excellent employer that fosters a dynamic and innovative work culture, where creativity and collaboration are at the forefront. As a Lifecycle CRM Specialist, you will have access to professional development opportunities and the chance to work with renowned brands, all while enjoying a supportive environment that values employee growth and well-being. Located in a vibrant area, the company offers unique advantages such as flexible working arrangements and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle CRM Specialist – Personalisation & Growth in Dundee
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at DC Thomson or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM campaigns, A/B testing results, and any personalisation strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common CRM-related questions. Think about how you can demonstrate your creative approach to marketing and your ability to drive engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Lifecycle CRM Specialist – Personalisation & Growth in Dundee
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your proven CRM skills in your application. We want to see how you've used these skills to enhance customer journeys and drive engagement in your previous roles.
Get Creative with Personalisation:Since this role focuses on personalisation, don’t hold back! Share examples of how you’ve creatively approached marketing campaigns, especially those that improved customer retention and revenue growth.
A/B Testing Experience is Key:If you’ve got A/B testing experience, flaunt it! We’re keen to know how you’ve used insights from testing to optimise campaigns and boost performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at DC Thomson
✨Know Your CRM Stuff
Make sure you brush up on your CRM skills before the interview. Familiarise yourself with the latest trends in customer relationship management, especially around personalisation and engagement strategies. Being able to discuss specific tools and techniques you've used will show that you're not just a theory person but someone who can get things done.
✨Showcase Your A/B Testing Experience
Since A/B testing is a key part of the role, come prepared with examples of tests you've conducted in the past. Be ready to explain what you tested, the results, and how those insights influenced future campaigns. This will demonstrate your analytical skills and your ability to leverage data for growth.
✨Get Creative with Campaign Ideas
Think about some innovative campaign ideas you could propose during the interview. Tailor these ideas to the brands mentioned in the job description, like Stylist and The Courier. Showing that you can think outside the box and bring fresh ideas to the table will definitely impress the interviewers.
✨Understand the Customer Journey
Dive deep into the concept of customer journeys and how they apply to the brands you'll be working with. Be prepared to discuss how you would enhance these journeys through cross-channel campaigns. This shows that you understand the bigger picture and are ready to make a real impact on customer retention and revenue growth.
