At a Glance
- Tasks: Shape customer journeys and optimise campaigns across digital and print brands.
- Company: Join DC Thomson, a leader in media and publishing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact on customer engagement and retention through innovative CRM strategies.
- Qualifications: Experience in CRM execution and email marketing; strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
DC Thomson is looking for a CRM Specialist to help shape the customer journey across some of our leading digital and print brands, including Stylist, The Courier and The Press & Journal. Reporting to the CRM Manager, you’ll own and optimise cross-channel campaigns and lifecycle journeys across email and mobile push, using data, insight and testing to drive engagement, retention and revenue growth. This is a hands‑on role for someone who is excited by personalisation, customer behaviour and building smart, effective journeys. You’ll play a key role in shaping how we communicate with our audiences, creating campaigns that build habit, deepen engagement and deliver measurable impact. Alongside campaign delivery, you’ll use reporting and experimentation to continuously optimise performance and help influence the future direction of CRM across the business.
ABOUT THE ROLE
- Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis.
- Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands.
- Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance.
- Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on‑site messaging, while contributing ideas and recommendations to the wider CRM roadmap.
- Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue.
- Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences.
- Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue.
- Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders.
- QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice.
- Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment.
- Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives.
REQUIREMENTS
- Proven track record in CRM execution, with expertise in email marketing, automation, and customer lifecycle management using tools like Iterable, Braze, HubSpot, or similar.
- Strong knowledge of segmentation, automation and dynamic content personalisation, with experience of managing complex customer journeys.
- Commercially minded with strong campaign performance and reporting skills – comfortable monitoring KPIs, spotting trends, translating performance into insight, and making clear recommendations to improve results.
- Knowledge of key email fundamentals (spam compliance, deliverability, bounces etc).
- Strong experience in A/B testing, including test design, execution, analysis and application of learnings across campaigns and customer journeys.
- Creative mindset with an exceptional eye for detail and quality.
- Able to prioritise multiple tasks and work to tight deadlines whilst remaining calm under pressure.
- Motivated, strategic thinker with a proactive approach to identifying opportunities, optimising campaigns, and driving CRM innovation.
- Demonstrates flexibility and adapts to changing priorities across multiple brands.
- Able to build good relationships and work cross functionally, with excellent communication skills.
- Experience with reporting tools (Looker) useful but not essential.
Core Skills: Customer Experience Evaluation, Marketing, Data Analytics, A/B Testing, Measurement, Automation
Closing date for applications: 5th June 2026 at 12:00 noon
Customer Relationship Management Specialist in Dundee employer: DC Thomson
DC Thomson is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of shaping customer experiences across renowned brands. As a CRM Specialist, you will benefit from a supportive environment that prioritises personal growth and professional development, alongside opportunities to lead impactful campaigns that drive engagement and revenue. Located in a vibrant area, the company offers a unique blend of flexibility and teamwork, making it an ideal place for those passionate about customer relationship management.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist in Dundee
✨Tip Number 1
Get to know the company inside out! Research DC Thomson's brands like Stylist and The Courier. Understanding their customer journey will help you tailor your approach during interviews.
✨Tip Number 2
Network, network, network! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and possibly even a referral.
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you can showcase your experience with A/B testing and personalisation strategies that align with their goals.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace Customer Relationship Management Specialist in Dundee
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Specialist role. Highlight your experience with email marketing, automation, and customer journeys, as these are key to what we’re looking for at DC Thomson.
Show Off Your Data Skills:We love data! Include examples of how you've used data and insights to drive campaign performance in your previous roles. This will show us that you understand the importance of analytics in shaping customer experiences.
Be Creative and Detail-Oriented:Don’t shy away from showcasing your creative side. Share any innovative campaigns you've worked on and emphasise your attention to detail. We want to see how you can bring fresh ideas to our CRM initiatives!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Good luck!
How to prepare for a job interview at DC Thomson
✨Know Your CRM Tools
Familiarise yourself with the CRM tools mentioned in the job description, like Iterable or HubSpot. Be ready to discuss your experience with these platforms and how you've used them to optimise customer journeys.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed. Highlight your role in the planning, execution, and analysis phases, and be ready to share metrics that demonstrate your impact on engagement and revenue growth.
✨Emphasise Personalisation Skills
Since personalisation is key for this role, come equipped with examples of how you've implemented advanced segmentation and dynamic content in past campaigns. Discuss how these strategies improved customer experiences and outcomes.
✨Be Data-Driven
Demonstrate your ability to analyse data and derive insights. Prepare to talk about how you've used A/B testing to inform your decisions and improve campaign performance, and be ready to discuss any KPIs you've monitored.
