At a Glance
- Tasks: Enhance customer engagement through CRM processes and automation.
- Company: Join DC Thomson, a leader in digital subscription brands.
- Benefits: Gain technical expertise while working with established brands.
- Other info: Collaborative environment with opportunities for continuous learning.
- Why this job: Shape customer journeys and improve engagement platforms.
- Qualifications: Experience with CRM platforms and strong analytical skills.
The predicted salary is between 29700 - 36300 £ per year.
About the Role
At DC Thomson, creating meaningful relationships with our audiences is central to the success of our digital subscription brands. As a B2C CRM Specialist, you'll help enhance customer engagement across brands including Stylist, The Courier, and The Press & Journal by improving CRM processes, building automation, and supporting the ongoing development of our customer engagement platforms. Reporting to the CRM Manager, you'll play a key role in supporting CRM platforms and customer journeys while developing your technical knowledge and expertise. Working closely with CRM, product, data, and platform teams, you'll help identify smarter ways of working, improve processes, and support the continued evolution of our CRM capability. If you're excited by the technical possibilities of CRM, enjoy learning and experimenting, and see customer engagement as more than just email marketing, we'd love to hear from you.
What You'll Be Doing
- Supporting the day-to-day management, maintenance, and improvement of CRM platforms and automated workflows.
- Identifying opportunities to automate manual processes and improve the efficiency of CRM operations.
- Working with CRM, data, product, and platform teams to improve how customer data flows between systems.
- Experimenting with new CRM features, tools, and functionality, and sharing recommendations for improvement.
- Supporting A/B testing and performance reporting to identify opportunities for optimisation.
- Helping maintain CRM data quality, governance, documentation, and communication preferences.
- Supporting campaign setup, quality assurance, and delivery across email, push notifications, and in-app messaging.
- Contributing to the continuous improvement of customer journeys and engagement activity.
- Using insight and performance data to support decision-making and future activity.
- Helping CRM platforms and processes scale with the evolving needs of the business.
Requirements
What We're Looking For
- Essential Experience working with CRM platforms such as HubSpot, Iterable, Braze, or similar technologies.
- Understanding of segmentation, personalisation, automation, and lifecycle marketing.
- Experience managing customer journeys from build through to optimisation.
- Strong analytical skills with the ability to turn performance data into clear recommendations.
- Commercial awareness and a customer-focused approach.
- Understanding of email marketing fundamentals, including deliverability, spam compliance, bounces, and contact frequency.
- Experience using A/B testing to improve future activity and performance.
- Excellent attention to detail, communication, and relationship-building skills.
- A proactive, curious approach and the ability to work collaboratively with a range of stakeholders.
- An eagerness to learn, experiment with new tools, and develop technical CRM expertise.
Desirable
- Understanding of how CRM platforms connect with customer data sources and third-party tools.
- Familiarity with customer data platforms, data warehouses, websites, apps, and related technologies.
- Understanding of APIs, webhooks, and automated data transfers.
- Knowledge of email HTML and CSS, including cross-client rendering.
- Working knowledge of programming fundamentals that support CRM implementations.
- Experience using reporting tools such as Looker.
Why Join Us?
This is an opportunity to play a key role in the development of CRM across some of DC Thomson's leading digital subscription brands. You'll have the chance to:
- Work with established brands including Stylist, The Courier, and The Press & Journal.
- Develop your technical CRM knowledge and expertise.
- Collaborate with colleagues across CRM, product, data, and platform teams.
- Explore new CRM tools, features, and automation opportunities.
- Contribute to the continuous improvement of customer engagement platforms and processes.
- Help shape how customer journeys and CRM operations evolve as the business grows.
Ready to Apply?
If you're excited by the opportunity to build your CRM expertise, improve customer engagement platforms, and help deliver better customer experiences through technology, we'd love to hear from you. Even if your experience doesn't perfectly match every requirement, we'd still encourage you to apply. We're always keen to hear from curious, motivated people who are eager to learn and develop. Apply today and discover where a career with DC Thomson could take you.
Closing date for applications: Tuesday the 24th November at 12pm
CRM Specialist (B2C) in Dundee employer: DC Thomson
Beano Brain, part of DC Thomson, is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong emphasis on mentoring and professional development, employees are encouraged to grow their skills while contributing to impactful projects that drive business transformation. The hybrid work model offers flexibility, allowing for a balanced work-life integration while being part of a dynamic team dedicated to delivering high-quality insights.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist (B2C) in Dundee
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DC Thomson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DC Thomson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DC Thomson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DC Thomson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Specialist (B2C) in Dundee
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DC Thomson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DC Thomson:Show us that you’ve done your homework! In your application, briefly mention what you admire about DC Thomson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DC Thomson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DC Thomson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DC Thomson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
