At a Glance
- Tasks: Shape customer journeys and optimise cross-channel campaigns for leading brands.
- Company: Join DC Thomson, a dynamic company with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Make a real impact on customer engagement and retention through creative campaigns.
- Qualifications: Experience in CRM, email marketing, and customer lifecycle management required.
The predicted salary is between 35000 - 45000 £ per year.
DC Thomson is looking for a CRM Specialist to help shape the customer journey across some of our leading digital and print brands, including Stylist, The Courier and The Press & Journal. Reporting to the CRM Manager, you’ll own and optimise cross-channel campaigns and lifecycle journeys across email and mobile push, using data, insight and testing to drive engagement, retention and revenue growth.
This is a hands-on role for someone who is excited by personalisation, customer behaviour and building smart, effective journeys. You’ll play a key role in shaping how we communicate with our audiences, creating campaigns that build habit, deepen engagement and deliver measurable impact. Alongside campaign delivery, you’ll use reporting and experimentation to continuously optimise performance and help influence the future direction of CRM across the business.
ABOUT THE ROLE
- Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis.
- Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands.
- Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance.
- Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on-site messaging, while contributing ideas and recommendations to the wider CRM roadmap.
- Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue.
- Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences.
- Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue.
- Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders.
- QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice.
- Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment.
- Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives.
Requirements
- Proven track record in CRM execution, with expertise in email marketing, automation, and customer lifecycle management using tools like Iterable, Braze, HubSpot, or similar.
- Strong knowledge of segmentation, automation and dynamic content personalisation, with experience of managing complex customer journeys.
- Intermediate HTML skills preferred.
- Commercially minded with strong campaign performance and reporting skills – comfortable monitoring KPIs, spotting trends, translating performance into insight, and making clear recommendations to improve results.
- Knowledge of key email fundamentals (spam compliance, deliverability, bounces etc).
- Strong experience in A/B testing, including test design, execution, analysis and application of learnings across campaigns and customer journeys.
- Creative mindset with an exceptional eye for detail and quality.
- Able to prioritise multiple tasks and work to tight deadlines whilst remaining calm under pressure.
- Motivated, strategic thinker with a proactive approach to identifying opportunities, optimising campaigns, and driving CRM innovation.
- Demonstrates flexibility and adapts to changing priorities across multiple brands.
- Able to build good relationships and work cross functionally, with excellent communication skills.
- Experience with reporting tools (Looker) useful but not essential.
Core Skills: Customer Experience Evaluation, Marketing, Data Analytics, A/B Testing, Measurement, Automation
To apply for this role, please follow our online application process and submit a CV and cover letter. Closing date for applications: 5th June 2026 at 12:00 noon.
CRM Specialist in Dundee employer: DC Thomson
DC Thomson is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for a CRM Specialist eager to make a significant impact on customer engagement across renowned brands like Stylist and The Courier. With a strong emphasis on personalisation and data-driven strategies, employees are encouraged to innovate and grow, benefiting from continuous learning opportunities and a supportive environment that values creativity and strategic thinking. Located in a vibrant area, the company offers a unique chance to be part of a forward-thinking team dedicated to shaping meaningful customer journeys.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist in Dundee
✨Tip Number 1
Get to know the company inside out! Research DC Thomson's brands like Stylist and The Courier. Understanding their audience and values will help you tailor your approach during interviews.
✨Tip Number 2
Network, network, network! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and even lead to referrals.
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences with email marketing and A/B testing, and be ready to share specific examples that showcase your skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the role can leave a positive impression and keep you top of mind for the hiring team.
We think you need these skills to ace CRM Specialist in Dundee
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Specialist role. Highlight your experience with email marketing, automation, and customer lifecycle management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about personalisation and customer behaviour. Share specific examples of your past successes in CRM that demonstrate your fit for the role.
Show Off Your Data Skills:Since this role involves a lot of data analysis, make sure to mention any experience you have with reporting tools or A/B testing. We love candidates who can turn data into actionable insights, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at DC Thomson
✨Know Your CRM Tools
Familiarise yourself with the CRM tools mentioned in the job description, like Iterable or HubSpot. Be ready to discuss your experience with these platforms and how you've used them to optimise customer journeys.
✨Showcase Your A/B Testing Skills
Prepare examples of A/B tests you've designed and executed. Highlight the insights you gained and how they influenced future campaigns. This will demonstrate your analytical skills and understanding of performance optimisation.
✨Understand Customer Behaviour
Brush up on customer behaviour principles and personalisation strategies. Be prepared to discuss how you would apply these concepts to enhance engagement and retention for the company's brands.
✨Communicate Clearly
Practice articulating your ideas and insights clearly. Since you'll be presenting campaign performance to stakeholders, being able to convey complex information simply is key. Consider doing mock interviews to refine your communication style.
