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- Tasks: Lead email marketing for popular brands like Beano and Puzzler, focusing on customer engagement.
- Company: Join DC Thomson, a purpose-driven company making a positive impact in communities through innovative media.
- Benefits: Enjoy flexible working, 34 days holiday, health cash plan, gym access, and competitive salary.
- Why this job: Be part of a collaborative culture that values creativity and community engagement while developing your marketing skills.
- Qualifications: Experience with CRM tools, email marketing, and a passion for B2C subscriptions are essential.
- Other info: This is a 12-month fixed-term contract with remote or hybrid working options available.
The predicted salary is between 30000 - 42000 ÂŁ per year.
3 days ago Be among the first 25 applicants
At DC Thomson, we are a business with a purpose—to make a positive impact on the communities we serve.
Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.
We\’ve changed the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that engage audiences to be part of our communities.
About the role
The CRM Marketing Manager oversees engagement and retention-focused marketing activity across DC Thomson\’s magazine and comic subscription brands including Beano, Puzzler and The People\’s Friend. They maximise opportunities for growth and deliver the best experience at every stage of the customer lifestyle.
What to expect
This hands-on role has operational responsibility for a small, skilled team delivering email marketing that\’s geared to retention.
You\’ll keep the team running smoothly and develop operational aspects of CRM for DC Thomson. You\’ll represent your team to internal stakeholders and take part in cross-team projects to engage leads, convert and retain customers.
You\’ll have the CRM experience to deliver a demanding email marketing calendar. This will include a wealth of knowledge on best practice in email marketing, automation, segmentation, customer permissions, campaign analysis and data handling.
This role is suited to a skilled marketing professional with experience in B2C subscriptions and working with CRM tools (we use HubSpot) to manage customer lifecycles.
Accountabilities and responsibilities
- Manage the calendar of email sends and the processes that trigger automated emails, including service communications. Document and communicate these, report the results of tests on an email testing schedule and share overall results through relevant reporting channels.
- Be accountable for copy and assets used in emails and manage every aspect from concept to delivery and post-send analysis of: one off / regular email sends (campaign-led and ad hoc offers) and triggered emails (automated welcome campaigns, renewal cycles, abandoned basket emails etc).
- Manage close working relationships with the Operations and Customer Experience teams to ensure accuracy of information and consistency in customer touchpoints.
- Ensure customer communications meet the highest quality standards. Collaborate with relevant teams on the ongoing optimisation of email and postal communications.
- Create responsive email templates geared towards conversion, following email design best practice.
- Source email content from editorial colleagues where needed, brief in email assets to design teams and coordinate joined-up landing pages with relevant teams.
- Develop and roll out strategies to ensure our email marketing list(s) see significant growth (in quality leads), for example from onsite overlays, competitions or sampling forms; take actions to minimise disengagement and unsubscribes.
- Identify opportunities to automate processes (communications, templates, data imports) where possible to improve efficiency and service to recipients. Ensure consistency across brands.
- Ensure the success of email marketing activity can be tracked to a high level of detail.
- Act as a customer marketing permissions expert, ensuring compliance.
- Be a lead user of our email marketing platform and related tools and be a main point of contact with suppliers where necessary.
- Participate as a key stakeholder in projects with our Product team to successfully implement new CRM related technologies.
Knowledge, skills and attributes
The postholder should demonstrate competence and previous experience in the following areas:
- Managing and getting the best from CRM tools / ESPs and related technologies.
- Creating and deploying a calendar of email campaigns and automations optimised to generate ROI and improve retention.
- Advocating CRM best practice and understanding data protection regulation.
- Managing customer data to the highest standard.
- Setting up and delivering automated email campaigns and complex templates.
- Developing or editing communications and content using HTML.
- Tracking and reporting email conversions, revenue and other metrics. Using Google Analytics and similar tools at an advanced level.
- Taking a test-and-learn approach to audience segmentation and A/B testing.
- Confidently and accurately using Excel and similar tools to process data.
- Briefing designers efficiently and effectively. Demonstrating excellent copywriting skills and attention to detail.
- Managing productive relationships both internally and externally.
- Line managing staff and leading teams, including managing recruitment, induction and performance.
To apply for this role, please follow our online application process and submit a CV and cover letter that addresses the knowledge, skills and attributes required of the role.
This is a full-time, temporary position (12-month fixed-term contract), working 35 hours per week. The role can be based remotely or hybrid from one of our offices (London, Dundee, Glasgow or Aberdeen). As a people leader there is an expectation that you will spend some time collaborating with colleagues in-person, even if working remotely. We offer a generous package including 34 days holiday, health cash plan, on-site gym (Dundee), excellent pension, a competitive salary, and many more staff discounts and benefits.
We are an equal-opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
If you have any issues with your application, please email recruitment@dcthomson.co.uk
For further information, please visit dcthomson.co.uk/vacancies
Closing date for applications: Thursday, 21st August 2025 at 17:00hrs
Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Temporary
Job function
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Job function
Marketing
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Industries
Book and Periodical Publishing, Broadcast Media Production and Distribution, and Technology, Information and Media
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CRM Marketing Manager (12-Month Fixed-Term Contract) employer: DC Thomson
Contact Detail:
DC Thomson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (12-Month Fixed-Term Contract)
✨Tip Number 1
Familiarise yourself with HubSpot, as it's the CRM tool used by DC Thomson. Understanding its features and functionalities will give you an edge during interviews, showing that you're ready to hit the ground running.
✨Tip Number 2
Research DC Thomson's magazine and comic brands like Beano and Puzzler. Knowing their target audience and current marketing strategies can help you tailor your discussions and demonstrate your genuine interest in the role.
✨Tip Number 3
Prepare examples of successful email marketing campaigns you've managed in the past. Highlight your experience with automation, segmentation, and A/B testing to showcase your ability to drive engagement and retention.
✨Tip Number 4
Network with current or former employees of DC Thomson on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
We think you need these skills to ace CRM Marketing Manager (12-Month Fixed-Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on your achievements in managing campaigns, using CRM tools like HubSpot, and any specific metrics that demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, address the specific skills and attributes mentioned in the job description. Use examples from your past work to illustrate how you meet these requirements, particularly in B2C subscriptions and customer engagement.
Showcase Your Copywriting Skills: Since the role involves managing copy for emails, include samples of your writing or describe your approach to creating engaging content. Highlight your attention to detail and ability to adapt tone for different audiences.
Demonstrate Your Analytical Skills: Mention your experience with tracking and reporting metrics related to email campaigns. Discuss any tools you've used, such as Google Analytics, and how you've applied data insights to improve campaign performance.
How to prepare for a job interview at DC Thomson
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM tools, especially HubSpot, during the interview. Be prepared to discuss specific campaigns you've managed and how you optimised them for better retention and engagement.
✨Demonstrate Email Marketing Knowledge
Since the role focuses heavily on email marketing, come ready to talk about best practices in email design, automation, and segmentation. Share examples of successful email campaigns you've executed and the results they achieved.
✨Prepare for Data-Driven Discussions
Expect questions around data handling and analysis. Brush up on your knowledge of Google Analytics and be ready to explain how you've used data to inform your marketing strategies and improve customer engagement.
✨Emphasise Team Collaboration Skills
This role requires working closely with various teams. Be prepared to discuss how you've successfully collaborated with others in past roles, particularly in managing projects that involve multiple stakeholders.
