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- Tasks: Manage and coordinate exciting insight projects focused on kids and families.
- Company: Beano Brain connects brands with families using deep insights into Gen Z and Gen Alpha.
- Benefits: Enjoy a hybrid work model, 26 days holiday, health cash plan, gym discounts, and more!
- Why this job: Make a real impact while working with kids and families across the UK, US, and Europe.
- Qualifications: Degree level education or relevant experience; passion for youth culture and qualitative research.
- Other info: Flexible working arrangements with opportunities for fieldwork in the US.
The predicted salary is between 30000 - 42000 £ per year.
Qualitative Insight Executive (Commercial)
Closing Date: 11/03/2025
- London, United Kingdom (Hybrid)
Job Description
WHO IS BEANO BRAIN?
Born from decades of experience with kids, we help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z, and their Millennial parents.
Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels and bespoke insight.
We love working with clients who are purposeful and are not afraid to ruffle a few feathers, like us!
We are on a mission to build an empathetic, insightful, and often untold view of kids, teens, and their families in order to inspire innovation for businesses and brands.
ROLE SUMMARY
This position is ideal for someone early in their career who is passionate about kids and families and an advocate of the role that authentic, of-the-moment insight can play to grow a successful business.
Possessing qualitative, project, and stakeholder management skills, the postholder is ideally looking to make a real business impact with insight. They are motivated by the unique opportunity to play an integral role in growing Beano Brain.
They are driven by the opportunity to work with kids and families in the UK, US, and Europe to bring subsequent insight and their experience to bear in supporting the growth objectives of Beano Studios and Beano Brain.
ROLE PURPOSE
This role will support the senior Beano Brain insight team in delivering high-quality, thought-provoking, and business-transforming insight work for clients across research design, project set up, fieldwork, analysis, and reporting.
KEY RESPONSIBILITIES
Project and Fieldwork Management
You will project manage and co-ordinate client insight projects, working closely with the Associate Field Director and project lead including:
- Cost collation, helping prepare research proposals, project set up, local partner/supplier management
- Preparing recruitment briefs and reviewing screeners
- Overseeing recruitment progression
Qualitative Research Projects for External Clients
You will also:
- Take part in client meetings and be part of the briefing and proposal process
- Feed into the design of insight projects, with guidance from line manager/project leads (including drafting discrete parts of client proposals)
- Support in the preparation, management, and carrying out of quality ad hoc research, from initiation to completion such as drafting pre-tasks and discussion guides for qualitative research methods (including interviews, mini groups, etc.)
- Be involved in managing and running online qualitative approaches for clients (e.g. on Indeemo platform), including drafting and uploading online community guides
- Proficiently use digital interviewing platforms (e.g. Zoom)
- Moderate fieldwork with kids, teens, parents, and other relevant audiences, including individual in-depth interviews and taking increasing responsibility across mini groups and co-creation sessions
- Help to draft insightful, persuasive, and action-inspiring presentations, working closely with the senior project team
- Provide support in analysis and writing debriefs, both single & multi-market, creating compelling presentations that drive action
- Help present discrete parts of insight presentations to Beano Brain clients with support from the senior team
KNOWLEDGE, QUALIFICATIONS, SKILLS AND EXPERIENCE
- Articulate and possessing excellent interpersonal and communication skills
- Educated to degree level or appropriate transferable experience and skills
- Interest in and curiosity for youth culture/trends/associated brand world
- Project management experience/able to work with Field to ensure projects and recruitment run smoothly
- Sound understanding of qualitative research methods and techniques
- Some experience interviewing kids, teens, and families moderating 1:1 sessions and online communities
- Experience observing/note taking across a variety of session types
- An interest in kids, teens, and families in the UK, US, and Europe
- Excellent analysis and critical thinking skills
- Excellent lateral thinking skills, in particular an ability to look beyond the obvious
- Ability to write first draft of discussion guide/pre-tasks/community guides with clear briefing from seniors
- Excellent report writing and presentation ability including a high level of competency in MS Word and PowerPoint
- Ideally, has experience of working on integrated qualitative and quantitative insight projects
- Strong attention to detail
- Experience working with kids, able to build quick rapport
- Expertise in specific area of youth culture and/or families
- Experience working on mixed quant/qual projects
- Experience in, or interest and curiosity of, using AI to conduct research analysis
ADDITIONAL INFORMATION
Reports to: Research Manager, Beano Brain
Other key colleagues: Senior Insight Executive, Insight Director (Qual), Associate Field Director, Insight Director (Global Insights), MD (Commercial Insight)
Working arrangements: Hybrid, very flexible working from home options; candidates should ideally be happy to commute to C. London for the 2 days a week in office/at client meetings/fieldwork. Applicants should also be available for fieldwork anywhere in the UK and excited about potential fieldwork in the US (remote and in person).
Beano Brain welcomes applications from everyone who make up our diverse society to make sure we and our clients are best placed to create the amazing stuff for kids, their friends, and their families. Due to the high volume of applications anticipated for this role, we regret we are unable to contact you unless you are shortlisted for the selection process.
To apply for this role, please follow our online application process and submit a CV and cover letter.
This is a full-time, permanent position, working 35 hours per week. This is a hybrid role offering a blend of home and office working from our London, Fleet Street Office. We offer a generous package including 26 days holiday, health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
If you have any issues with your application, please email
Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.
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Qualitative Insight Executive (Commercial) employer: DC Thomson Ltd.
Contact Detail:
DC Thomson Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Qualitative Insight Executive (Commercial)
✨Tip Number 1
Familiarize yourself with the latest trends in youth culture and family dynamics. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the audience Beano Brain serves.
✨Tip Number 2
Network with professionals in the qualitative research field, especially those who focus on kids and families. Engaging with industry experts can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your experience with qualitative research methods and any relevant projects you've managed. Be ready to share specific examples that highlight your skills in project management and stakeholder engagement.
✨Tip Number 4
Showcase your ability to connect with kids and families during the interview process. Think of ways to demonstrate your rapport-building skills, as this is crucial for moderating sessions and conducting interviews effectively.
We think you need these skills to ace Qualitative Insight Executive (Commercial)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Qualitative Insight Executive position. Understand the key responsibilities and required skills, especially those related to qualitative research and project management.
Tailor Your CV: Customize your CV to highlight relevant experiences and skills that align with the role. Emphasize any experience you have with qualitative research methods, project management, and working with kids and families.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for youth culture and your understanding of the role's impact on business growth. Use specific examples from your experience to demonstrate how you can contribute to Beano Brain's mission.
Showcase Your Communication Skills: Since excellent interpersonal and communication skills are crucial for this role, ensure that your application reflects your ability to articulate ideas clearly. Pay attention to your writing style and structure in both your CV and cover letter.
How to prepare for a job interview at DC Thomson Ltd.
✨Show Your Passion for Youth Culture
Make sure to express your genuine interest in kids, teens, and family dynamics during the interview. Share any relevant experiences or insights you have about youth culture and trends, as this will resonate with the company's mission.
✨Demonstrate Project Management Skills
Be prepared to discuss your project management experience. Highlight specific examples where you've successfully coordinated projects, managed timelines, or collaborated with teams to achieve goals, especially in qualitative research settings.
✨Prepare for Qualitative Research Discussions
Familiarize yourself with qualitative research methods and be ready to discuss how you've applied them in past experiences. You might also want to prepare a few questions about their current projects to show your engagement and understanding of the role.
✨Craft Compelling Presentations
Since the role involves creating insightful presentations, practice summarizing complex information clearly and persuasively. Bring examples of past presentations you've created, if possible, to showcase your ability to communicate effectively.
