At a Glance
- Tasks: Drive engagement and retention through strategic CRM campaigns and data-led marketing.
- Company: Join DC Thomson, a dynamic company with diverse roles and opportunities.
- Benefits: Competitive salary, flexible working, and a chance to shape future CRM strategies.
- Other info: Collaborate across teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on customer journeys and drive innovation in CRM.
- Qualifications: Experience in CRM execution and email marketing; strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
DC Thomson is looking for a CRM Specialist to take ownership of key CRM journeys and initiatives, driving engagement, retention and monetisation through strategic, data-led marketing campaigns and lifecycle communications. This role involves owning, optimising and reporting on cross-channel journeys and campaigns (including email, mobile push and on-site) across multiple brands and territories. You will be the go-to CRM contact for one or more workstreams, helping to shape future plans, drive personalisation, and improve performance through testing, insight, and best practice.
About the role:
- Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis.
- Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands.
- Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance.
- Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on-site messaging, while contributing ideas and recommendations to the wider CRM roadmap.
- Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue.
- Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences.
- Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue.
- Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders.
- QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice.
- Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment.
- Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives.
Requirements:
- Proven track record in CRM execution, with expertise in email marketing, automation, and customer lifecycle management using tools like Iterable, Braze, HubSpot, or similar.
- Strong knowledge of segmentation, automation and dynamic content personalisation, with experience of managing complex customer journeys.
- Commercially minded with strong campaign performance and reporting skills – comfortable monitoring KPIs, spotting trends, translating performance into insight, and making clear recommendations to improve results.
- Knowledge of key email fundamentals (spam compliance, deliverability, bounces etc).
- Strong experience in A/B testing, including test design, execution, analysis and application of learnings across campaigns and customer journeys.
- Creative mindset with an exceptional eye for detail and quality.
- Able to prioritise multiple tasks and work to tight deadlines whilst remaining calm under pressure.
- Motivated, strategic thinker with a proactive approach to identifying opportunities, optimising campaigns, and driving CRM innovation.
- Demonstrates flexibility and adapts to changing priorities across multiple brands.
- Able to build good relationships and work cross functionally, with excellent communication skills.
- Experience with reporting tools (Looker) useful but not essential.
Core Skills: Customer Experience Evaluation, Marketing, Data Analytics, A/B Testing, Measurement, Automation.
To apply for this role, please follow our online application process and submit a CV and cover letter. Closing date for applications: 15th April 2026 at 12:00 noon.
DC Thomson offers an amazing opportunity to support and work across a variety of companies, in a range of diverse roles and areas of interest. Group Services support the entire DC Thomson Group and form a number of core business functions, which enable the smooth and effective running of our businesses.
CRM Specialist employer: DC Thomson Ltd.
DC Thomson is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are highly valued. As a CRM Specialist, you will have the opportunity to drive impactful marketing campaigns across multiple brands, while benefiting from a supportive environment that encourages professional growth and innovation. With a focus on data-led decision making and cross-functional collaboration, you'll be empowered to shape customer experiences and contribute to the success of the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used data to drive engagement and retention in past roles, and be ready to share those insights.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Specialist role. Highlight your experience with email marketing, automation, and customer lifecycle management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can drive engagement and retention. Let us know what makes you the perfect fit for our team.
Showcase Your Data Skills:Since this role involves a lot of data-led decision making, be sure to mention any experience you have with reporting tools or A/B testing. We love candidates who can turn insights into action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at DC Thomson Ltd.
✨Know Your CRM Tools
Familiarise yourself with the CRM tools mentioned in the job description, like Iterable, Braze, or HubSpot. Be ready to discuss your experience with these platforms and how you've used them to drive engagement and retention in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed, focusing on your role in planning, execution, and analysis. Highlight any A/B testing you've conducted and the insights gained from those experiences to demonstrate your data-led approach.
✨Understand Customer Journeys
Brush up on customer lifecycle management and be prepared to discuss how you would optimise various CRM journeys. Think about how you can apply personalisation and segmentation strategies to enhance customer experiences across different channels.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Emphasise your communication skills and how you've contributed to achieving common goals in previous positions.
