At a Glance
- Tasks: Shape iconic brands and drive growth in a fast-paced FMCG environment.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Private healthcare, annual bonuses, hybrid working, and 28+ days of leave.
- Other info: Dynamic role with opportunities for career growth and collaboration.
- Why this job: Make a real impact on brand strategies and see your ideas come to life.
- Qualifications: Strong FMCG experience, analytical skills, and excellent communication abilities.
The predicted salary is between 60000 - 80000 £ per year.
Join Refresco, the world’s largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high‑impact brand leadership opportunity where you’ll drive long‑term strategy, lead cross‑functional initiatives, and bring new products to life in a fast‑paced FMCG environment. You’ll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results. If you’re an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market‑leading business.
About the role
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to a new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross‑functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities
- Develop and execute long‑term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK’s overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best‑practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
About you
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision‑making.
Equal Opportunity
Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Senior Commercial Brand Manager in Kegworth employer: DBA-Verwaltungs-Gmbh
Refresco is an exceptional employer that offers a dynamic work environment in Kegworth, where creativity and innovation thrive. With a strong focus on employee wellbeing, the company provides comprehensive benefits including private healthcare, generous annual leave, and a hybrid working model, ensuring a healthy work-life balance. Employees are encouraged to grow professionally through cross-functional collaboration and impactful brand leadership opportunities, making it a rewarding place for those passionate about the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Brand Manager in Kegworth
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work at Refresco or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Refresco’s brands and recent initiatives. Be ready to discuss how your experience aligns with their goals, especially around brand growth and market strategy.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive decisions in past roles. This will resonate well, especially since they’re looking for someone who can influence key decisions with insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Commercial Brand Manager in Kegworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Commercial Brand Manager role. Highlight your FMCG experience and any specific achievements in brand growth or strategy that align with what Refresco is looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the soft drinks category and how your analytical skills can drive brand success. Be sure to mention why you want to join Refresco specifically.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t shy away from including examples of how you've used data to make strategic decisions in previous roles. This will show us you can hit the ground running!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at DBA-Verwaltungs-Gmbh
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's portfolio, especially iconic brands like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for brand growth and show how you can contribute to their success.
✨Showcase Your Analytical Skills
As a Senior Commercial Brand Manager, analytical capability is key. Prepare examples of how you've used data to drive brand decisions in the past. Be ready to discuss specific metrics or insights that led to successful outcomes, as this will highlight your ability to make informed, strategic decisions.
✨Engage with Stakeholders
Since you'll be working closely with senior stakeholders, practice articulating your ideas clearly and confidently. Think of ways to demonstrate your influence in previous roles, whether through presentations or cross-functional projects. This will show that you can effectively engage and align teams towards common goals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in a fast-paced FMCG environment. Prepare by thinking through potential challenges you might face in the role, such as managing product mix or responding to market changes, and outline how you would tackle these situations.
