Hard Rock Hotel - Director of Sales & Marketing

db Group, Malta’s leader in the Hospitality & Leisure sector, is a distinguished and well-established leader in Malta's hospitality and leisure industry, known for its exceptional portfolio and commitment to excellence. Our hospitality division features the renowned db Seabank Resort & Spa and db San Antonio Hotel & Spa, both offering unparalleled experiences and luxurious accommodations. We have also recently added the Xemxija Bay Hotel, a welcoming and comfortable property aimed at providing accessible hospitality in a relaxed setting. Additionally, we hold development licences and manage outlets for globally recognised brands such as Hard Rock and Starbucks, enhancing our diverse and dynamic offerings. Our culinary ventures are a testament to our dedication to providing exceptional dining experiences.

We are seeking a dynamic and strategic Director of Sales & Marketing to lead the commercial launch and ongoing success of the new Hard Rock Hotel Malta. This is a pre-opening executive role responsible for driving revenue, market positioning, and brand presence across all key segments, both locally and internationally.

• Pre-Opening & Market Launch: Develop and implement the hotel’s commercial strategy across sales, marketing, and revenue streams. Lead pre-opening initiatives including budget planning, team setup, and partnerships with global and local stakeholders. Collaborate with Hard Rock International to ensure alignment with brand standards and campaigns.
• Sales & Business Development: Drive B2B and B2C strategies across leisure, corporate, MICE, and luxury segments. Build strong relationships with tour operators, travel advisors, and corporate accounts. Represent the hotel at trade shows, sales missions, and industry events. Partner with the Global Sales Office to maximize reach and performance.
• Marketing & Digital Strategy: Oversee digital, PR, and social media activities to position the hotel as a lifestyle destination. Manage influencer collaborations, media partnerships, and targeted campaigns to drive awareness and direct bookings. Ensure synergy between hotel marketing and the broader St. George’s Bay development.
• Revenue & Distribution: Define pricing, distribution, and forecasting strategies in collaboration with Revenue Management. Optimize performance across all channels (OTAs, GDS, direct). Monitor market trends and adjust tactics accordingly.
• Guest Experience & Brand Integration: Embed Hard Rock’s DNA into the guest experience through music, entertainment, and lifestyle activations. Work cross-functionally to ensure consistent brand storytelling from pre-arrival to post-stay.
• Leadership & Team Development: Recruit and lead a high-performing commercial team. Set clear KPIs, foster collaboration, and champion innovation and accountability. Promote an energetic and inclusive team culture reflective of the Hard Rock spirit.

• 6+ years’ experience in hospitality sales & marketing, with senior leadership roles in lifestyle or luxury hotel environments.
• Proven pre-opening and market launch experience.
• Strong understanding of European leisure, corporate, and MICE markets.
• Background in digital marketing, branding, and business development.
• Fluent in English; additional European languages are a plus.
• Bachelor’s or Master’s in Hospitality, Marketing, or Business.

• Strategic, data-driven, and commercially agile.
• Inspiring leadership with excellent communication and relationship-building skills.
• Deep knowledge of CRM systems, revenue tools, and digital platforms.
• Comfortable working remotely and on-site in a fast-paced, evolving environment.
• Passion for music, entertainment, and lifestyle hospitality.

• Based in Malta or willing to relocate.
• Frequent travel required for business development and brand representation.
• Flexible availability including evenings, weekends, and events.
• Polished appearance with the ability to adapt style to different settings—from luxury events to Hard Rock brand activations.

At db Group, we offer a supportive and engaging work environment with opportunities for growth and development. As an Account executive, you will have the chance to work in a vibrant hospitality setting where your contributions are valued and recognised. In addition to health insurance, employees benefit from an exclusive discount card valid across our restaurants, outlets, and partner brands. A staff canteen is available on-site, offering free hot drinks and facilities to prepare meals. We invest in professional growth through regular training and development opportunities. Team events and employee recognition initiatives are also part of our culture, we celebrate success and reward dedication. Our team members enjoy a dynamic workplace and have opportunities for internal mobility within our hotels, restaurants, and retail outlets.

Please click on the Apply for This Job button and submit your CV. We look forward to hearing from you!