At a Glance
- Tasks: Lead social media strategy and inspire a dynamic team to create engaging content.
- Company: Join DAZN, a vibrant platform at the forefront of sports entertainment.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape how fans engage with sport through impactful storytelling and creativity.
- Qualifications: 7+ years in social media strategy with a passion for football and fan culture.
The predicted salary is between 80000 - 100000 € per year.
Joining DAZN as Director of Social Media means leading the charge to build one of the most vibrant, fan‑driven communities in the digital space. At a time when the sport of football is surging in popularity this is your opportunity to shape how fans engage with content every day. You’ll work in a bold, creative environment where ideas are turned into impactful storytelling. With access to exclusive matches, rights, and talent, you’ll craft narratives that resonate across cultures, continents, and time zones. This is more than a social media role — it’s about setting the tone for how the world sees DAZN content. If you're passionate about global sport culture, digital storytelling, and leading high‑performing teams, DAZN offers the platform and ambition to match your vision.
The Role
As Director of Social Media for DAZN you will lead the strategy across all major platforms, including Instagram, TikTok, X, and YouTube. Your role will be to inspire and manage a dynamic team of content creators, editors, and social strategists to produce thumb‑stopping content that captures the spirit of sport — from elite competitions to viral fan moments. You’ll collaborate closely with production, marketing, and commercial teams to ensure every post ladders up to broader business goals, while staying authentic to the sport's voice and energy. You’ll own editorial calendars, performance metrics, and experimentation with new formats and platforms. Most importantly, you’ll help DAZN stand out in a crowded market with social storytelling that celebrates sport.
What You’ll Be Doing
- Lead social strategy and execution for all content.
- Manage a team of editors and creators across time zones.
- Own platform growth, engagement, and innovation.
- Develop playbooks for tone, formats, and voice.
- Collaborate with rights, commercial, and marketing teams.
- Track and analyze performance metrics, optimizing in real time.
What You’ll Bring
- 7+ years in social media strategy, with strong football knowledge.
- Deep understanding of platform‑specific content, trends, and tone.
- Experience managing teams and working across departments.
- Editorial and creative instincts that align with fan culture.
- Data‑driven mindset with the ability to act on insights.
- Passion for storytelling, social‑first content, and football.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
VP Social employer: DAZN
DAZN is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about global sports and digital storytelling. With a commitment to employee growth, DAZN offers extensive benefits including 25 days of annual leave, private medical insurance, and opportunities for flexible working, all while being at the forefront of engaging fan-driven content in the heart of London. Join us to lead a dynamic team and make a significant impact in the world of sports media.
StudySmarter Expert Advice🤫
We think this is how you could land VP Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at DAZN or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for football and social media! Create a portfolio or a personal project that highlights your skills in storytelling and content creation. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by staying updated on the latest trends in social media and football. Be ready to discuss how you would approach DAZN's social strategy and engage fans in innovative ways.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make decisions.
We think you need these skills to ace VP Social
Some tips for your application 🫡
Show Your Passion for Sport:When you're writing your application, let your love for football and sport culture shine through. We want to see how your passion aligns with our mission at DAZN to create vibrant, fan-driven communities.
Tailor Your Experience:Make sure to highlight your relevant experience in social media strategy and team management. We’re looking for someone who can lead a dynamic team, so share specific examples of how you've done this in the past.
Be Creative and Bold:This role is all about impactful storytelling, so don’t be afraid to showcase your creative side. Use engaging language and maybe even a unique format to make your application stand out from the crowd.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape how fans engage with DAZN content.
How to prepare for a job interview at DAZN
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Instagram, TikTok, X, and YouTube. Be ready to discuss how you would leverage these platforms to enhance DAZN's social media strategy and engage fans effectively.
✨Showcase Your Storytelling Skills
Prepare examples of impactful storytelling you've executed in previous roles. Highlight how your narratives resonated with audiences and drove engagement, especially in the context of sports and fan culture.
✨Demonstrate Leadership Experience
Be ready to talk about your experience managing teams and collaborating across departments. Share specific instances where you inspired your team to achieve goals and how you handled challenges in a dynamic environment.
✨Data-Driven Decision Making
Familiarise yourself with key performance metrics relevant to social media. Discuss how you’ve used data to optimise content strategies in real-time and how you plan to apply this approach at DAZN.
