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- Tasks: Lead the creation of a global betting brand and connect emotionally with customers.
- Company: Join DAZN Bet, a dynamic part of a leading sports ecosystem.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Shape a modern betting experience and make a real impact in the sports industry.
- Qualifications: Senior leadership experience in brand or product marketing, especially in betting or sports.
- Other info: Be part of a family-friendly community with excellent career development opportunities.
The predicted salary is between 72000 - 108000 £ per year.
DAZN Bet is building a new global betting brand inside one of the world’s most recognisable sports ecosystems. We’re combining premium sports content, cutting-edge product and data-led growth to create a modern, culturally relevant betting experience for fans. This role sits at the heart of that ambition — defining how DAZN Bet shows up, speaks, and connects emotionally with customers across every market and touchpoint.
As VP Brand & Product Storytelling, you will build the DAZN Bet brand from the ground up and own the single, unifying narrative that connects product innovation, marketing propositions and commercial ambition. You’ll define what DAZN Bet stands for, how it speaks, and how its product and propositions are experienced globally. Acting as the strategic bridge between Product, Performance Marketing and DAZN Group Marketing, you will ensure DAZN Bet feels premium, differentiated and unmistakably part of the DAZN ecosystem — while confidently standing on its own. This is a senior, high-impact leadership role with direct influence over long-term brand strategy, product communication and growth.
What You’ll Be Doing
- Build and define the global DAZN Bet brand from scratch, including positioning, purpose, narrative and long-term brand platform.
- Own the DAZN Bet brand story, ensuring a clear, emotionally engaging and consistent narrative across all markets.
- Translate product innovation, UX and promotions into compelling customer-facing stories that drive understanding and desire.
- Define and govern brand identity, tone of voice and messaging architecture across media, product UI, CRM and partnerships.
- Act as the strategic connector between Product and B2C Marketing, shaping how the product roadmap is communicated and experienced.
- Partner with Performance Marketing to ensure storytelling and propositions drive acquisition, conversion, retention and LTV.
- Lead storytelling for major product launches, campaigns and DAZN-led moments across sport, talent and partnerships.
- Set scalable global storytelling frameworks, creative standards and proposition guidelines for local market execution.
What You’ll Bring
- Senior leadership experience in Brand, Product Marketing or Storytelling within betting, gaming, sports, media or digital-first businesses.
- Proven experience building or re-founding a brand, including positioning, narrative and go-to-market frameworks.
- Exceptional storytelling capability, with a strong portfolio of brand platforms, campaigns or product launches.
- Ability to translate complex products into simple, emotionally resonant customer stories.
- Experience operating at the intersection of Product, Performance Marketing and Brand with clear commercial impact.
- Strong creative judgement and confidence leading agencies and cross-functional creative teams.
- Commercially minded, data-aware and comfortable balancing long-term brand building with performance outcomes.
- Executive presence with the ability to influence senior DAZN Bet leadership and DAZN Group stakeholders.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
VP Brand & Product Storytelling - DAZN Bet employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Brand & Product Storytelling - DAZN Bet
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to DAZN Bet. Attend events, webinars, or even casual meet-ups to make those connections that could lead to your dream job.
✨Tip Number 2
Show off your storytelling skills! Prepare a portfolio that highlights your best work in brand and product storytelling. Make sure it’s visually appealing and clearly demonstrates how you’ve built brands or launched products successfully.
✨Tip Number 3
Practice your pitch! You’ll want to be able to articulate your vision for the DAZN Bet brand clearly and confidently. Think about how you can connect emotionally with customers and what makes your approach unique.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the DAZN Bet journey from the get-go.
We think you need these skills to ace VP Brand & Product Storytelling - DAZN Bet
Some tips for your application 🫡
Craft Your Brand Story: When applying for the VP Brand & Product Storytelling role, make sure your application tells a compelling story about your experience. Highlight how you've built or redefined brands in the past, and connect those experiences to what DAZN Bet is aiming to achieve.
Showcase Your Creativity: We want to see your exceptional storytelling skills! Include examples of brand platforms, campaigns, or product launches you've led. Make it clear how your creative judgement has driven commercial success in previous roles.
Connect the Dots: Demonstrate your ability to operate at the intersection of Product, Performance Marketing, and Brand. Use your application to show how you’ve successfully bridged these areas in the past, ensuring that your narrative aligns with DAZN Bet's vision.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at DAZN
✨Know the Brand Inside Out
Before your interview, dive deep into DAZN Bet's current brand positioning and storytelling approach. Familiarise yourself with their recent campaigns and how they connect with customers. This will not only show your genuine interest but also help you articulate how you can enhance their narrative.
✨Craft Your Own Story
Prepare to share your own brand-building experiences. Think of specific examples where you've successfully defined a brand narrative or launched a product. Be ready to discuss the challenges you faced and how you overcame them, as this will demonstrate your problem-solving skills and creativity.
✨Connect the Dots
Since this role requires collaboration across various teams, be prepared to discuss how you would bridge the gap between Product, Performance Marketing, and Brand. Have examples ready that showcase your ability to work cross-functionally and how you’ve driven results through teamwork.
✨Showcase Your Storytelling Skills
As storytelling is at the heart of this role, come equipped with a portfolio of your best work. Highlight campaigns or projects where your storytelling made a significant impact. Be ready to explain your thought process and how you translated complex ideas into engaging narratives.
