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- Tasks: Lead social media campaigns for the FIFA Club World Cup and engage football fans.
- Company: Join DAZN, a dynamic sports streaming service revolutionising how fans experience sports.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Be part of an exciting event, collaborate with top brands, and make a real impact.
- Qualifications: 5+ years in marketing, strong social media skills, and a passion for football required.
- Other info: Position starts in 4 weeks; ideal for those ready to dive into a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
DAZN is seeking a creative and data-driven Social Marketing Manager to lead and execute social media marketing campaigns for the FIFA Club World Cup. This role requires expertise in social media strategy, audience engagement, and performance marketing to drive awareness, fan interaction, viewership and subscriptions. You will collaborate closely with internal teams and external partners (FIFA, the 32 participating clubs & influencers) to optimize content, amplify brand messaging, and ensure a strong digital presence across all relevant platforms.
As our new Social Marketing Manager, you’ll have the opportunity to:
- Social Media Strategy: Develop and implement a results-oriented social marketing strategy to enhance DAZN’s presence and engagement ahead of and during the FIFA Club World Cup.
- Content Planning & Execution: Work with internal teams to create compelling, platform-specific content that resonates with football audiences and encourages organic sharing.
- Community Engagement: Monitor social conversations, and foster a vibrant online community around DAZN and the FIFA Club World Cup.
- Collaboration & Stakeholder Management: Work cross-functionally with marketing, creative, content (live & non-live), and analytics teams to align social media efforts with broader business objectives.
You’ll have:
- 5+ years’ of experience in marketing, digital strategy, or audience engagement, preferably in sports, streaming, or entertainment.
- Proven ability to create and execute impactful social media campaigns across multiple platforms.
- Hands-on experience with social media analytics tools, performance tracking, and data-driven decision-making.
- Excellent content planning, and creative storytelling skills.
- Passion for football and deep knowledge of those audiences worldwide.
- Ability to thrive in a fast-paced, high-performance environment with multiple stakeholders.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Social Marketing Manager - Fifa Club World Cup - Fixed Term Contract employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Marketing Manager - Fifa Club World Cup - Fixed Term Contract
✨Tip Number 1
Familiarise yourself with the FIFA Club World Cup and DAZN's current social media presence. Understanding their brand voice and audience engagement strategies will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience with data-driven marketing by preparing examples of past campaigns you've managed. Be ready to discuss how you used analytics to optimise performance and drive engagement.
✨Tip Number 3
Network with professionals in the sports marketing industry, especially those who have worked with FIFA or similar organisations. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in social media marketing and football fandom. Being knowledgeable about current events and innovations in these areas will demonstrate your passion and commitment to the role.
We think you need these skills to ace Social Marketing Manager - Fifa Club World Cup - Fixed Term Contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly in sports or entertainment. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of DAZN's brand. Explain how your skills align with the requirements of the Social Marketing Manager role and provide insights into your approach to social media strategy.
Showcase Data-Driven Success: In your application, emphasise your experience with social media analytics tools and how you've used data to inform your marketing strategies. Include metrics from past campaigns to illustrate your impact on audience engagement and viewership.
Highlight Collaboration Skills: Since the role involves working with various teams and stakeholders, mention any previous experiences where you successfully collaborated across departments. This could include working with creative teams or managing relationships with external partners.
How to prepare for a job interview at DAZN
✨Showcase Your Social Media Expertise
Make sure to highlight your experience with social media campaigns, especially in the sports or entertainment sectors. Be prepared to discuss specific examples of successful campaigns you've led and the strategies you employed to engage audiences.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with insights from your previous work. Discuss how you've used analytics tools to track performance and optimise campaigns, and be ready to share metrics that showcase your impact.
✨Passion for Football is Key
Express your enthusiasm for football and your understanding of its global audience. Share personal anecdotes or experiences that reflect your passion, as this will resonate well with the interviewers and show that you're genuinely invested in the role.
✨Prepare for Collaboration Questions
Given the collaborative nature of the position, think about past experiences where you've worked cross-functionally. Be ready to discuss how you managed stakeholder relationships and aligned social media efforts with broader marketing objectives.
