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- Tasks: Shape and execute promotional plans for live sports content across platforms.
- Company: Join DAZN, a global leader in sports entertainment, transforming how fans watch sport.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Be part of a dynamic team that enhances the fan experience in sports media.
- Qualifications: Experience in media planning and strong communication skills required.
- Other info: Opportunity for career growth in a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
Senior Media Planner
Department: 73-128 – Delivery – Transmission
Employment Type: Permanent – Full Time
Location: UK – Leeds
Reporting To: Karen Reid
Description
Why Join DAZN?
At DAZN, we’re reimagining how the world watches sport. We bring fans closer to the action than ever before — delivering live and on-demand sports content to millions across 200+ countries. From the UEFA Champions League to MotoGP and Matchroom Boxing, we’re changing the game in sports entertainment. As part of our Broadcast Operations division in Leeds, you’ll join a high-performing team that ensures DAZN’s content is always in the right place, at the right time, for our fans around the world. Joining DAZN means joining a global movement — one driven by innovation, creativity, and a deep love of sport. You’ll play a vital role in the way our content is planned, scheduled, and presented across platforms, ensuring fans experience the full thrill of the live sports they love.
The Role
As a Senior Media Planner, you’ll play a pivotal role in shaping and executing DAZN’s on-product promotional plans across our OTT and Linear platforms. You’ll coordinate the planning and scheduling of live and non‑live content, business updates, and promotional campaigns — ensuring every second on screen drives engagement and enhances the fan experience. You’ll act as the central point between Editorial, Marketing, Production, and Transmission teams, aligning promotional activity with key sports moments and business priorities. With a sharp eye for detail, a strong understanding of the sporting calendar, and a creative approach to audience flow, you’ll help maximise the visibility of DAZN’s premium content. This is an exciting opportunity for a proactive media planner who thrives in a dynamic broadcast environment and wants to be part of a team that’s shaping the future of sports media.
What You\’ll Be Doing:
- Develop and maintain monthly media plans promoting key events, content, and company updates.
- Coordinate make‑list processes, ensuring accuracy and timely updates for live changes.
- Manage interstitial assets, promos, menus, and filler delivery lists for broadcast.
- Lead weekly delivery calls for promotional and half‑time editorial assets.
- Liaise with Ad Operations to schedule content in unsold advertising space.
- Brief and coordinate promotional campaigns across OTT and Linear channels.
- Manage legally obligated assets (e.g. UCL/UEL sponsorships) for broadcast compliance.
- Support asset management projects and operational guidelines for new channels and territories.
- Oversee testing and implementation of new planning systems.
- Optimise audience flow and continuity across DAZN’s channel portfolio.
What You\’ll Bring:
- Proven experience in media planning within a broadcast or sports environment.
- Proficiency with broadcast management systems, ideally MediaGenix Whats’ON.
- Excellent organisation, prioritisation, and attention to detail.
- Strong communication and stakeholder management skills.
- Deep understanding of the sporting landscape and current events.
- Competence across Microsoft Office tools (Excel, PowerPoint, Teams, Word).
- Ability to work both independently and collaboratively in a fast‑paced environment.
- Creative and analytical mindset with a strong sense of audience engagement.
- Motivation, enthusiasm, and adaptability to evolving business needs.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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Senior Media Planner employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at DAZN. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your media planning experience. When you get that interview, you want to wow them with your past successes.
✨Tip Number 3
Stay updated on sports trends! Knowing what's hot in the sporting world will help you stand out. Bring fresh ideas to the table during interviews to show you're passionate about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the DAZN team.
We think you need these skills to ace Senior Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Media Planner role. Highlight your media planning experience, especially in a broadcast or sports environment, and showcase any relevant skills that match the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for sports and how your background aligns with DAZN's mission. Be sure to mention specific experiences that demonstrate your ability to manage promotional campaigns and coordinate with various teams.
Show Off Your Attention to Detail: In the media planning world, attention to detail is key. When filling out your application, double-check for any typos or errors. This shows us you take pride in your work and understand the importance of accuracy in scheduling and planning.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to see all the exciting opportunities we have at DAZN!
How to prepare for a job interview at DAZN
✨Know Your Sports Inside Out
As a Senior Media Planner, having a deep understanding of the sporting landscape is crucial. Brush up on current events, key sports moments, and DAZN's content offerings. This knowledge will not only impress your interviewers but also help you articulate how you can enhance fan engagement.
✨Showcase Your Planning Skills
Be prepared to discuss your experience with media planning in a broadcast environment. Bring examples of past projects where you coordinated promotional campaigns or managed scheduling. Highlight your proficiency with tools like MediaGenix Whats’ON and how you've used them to optimise audience flow.
✨Demonstrate Strong Communication
Since you'll be liaising with various teams, showcasing your communication skills is key. Prepare to discuss how you've effectively managed stakeholder relationships in the past. Use specific examples to illustrate your ability to lead delivery calls and coordinate across departments.
✨Emphasise Your Adaptability
DAZN thrives in a fast-paced environment, so it's important to demonstrate your adaptability. Share experiences where you've successfully navigated changes or challenges in your previous roles. Highlight your motivation and enthusiasm for evolving business needs, showing that you're ready to jump in and contribute.