At a Glance
- Tasks: Shape and execute promotional plans for live sports content across platforms.
- Company: Join DAZN, a global leader in sports entertainment, transforming how fans watch sport.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Other info: Opportunity for career growth in a fast-paced, innovative environment.
- Why this job: Be part of a dynamic team that enhances the fan experience in sports media.
- Qualifications: Experience in media planning and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Senior Media Planner
Department: 73-128 - Delivery - Transmission
Employment Type: Permanent - Full Time
Location: UK - Leeds
Reporting To: Karen Reid
Description
Why Join DAZN?
At DAZN, we’re reimagining how the world watches sport. We bring fans closer to the action than ever before — delivering live and on-demand sports content to millions across 200+ countries. From the UEFA Champions League to MotoGP and Matchroom Boxing, we’re changing the game in sports entertainment. As part of our Broadcast Operations division in Leeds, you’ll join a high-performing team that ensures DAZN’s content is always in the right place, at the right time, for our fans around the world. Joining DAZN means joining a global movement — one driven by innovation, creativity, and a deep love of sport. You’ll play a vital role in the way our content is planned, scheduled, and presented across platforms, ensuring fans experience the full thrill of the live sports they love.
The Role
As a Senior Media Planner, you’ll play a pivotal role in shaping and executing DAZN’s on-product promotional plans across our OTT and Linear platforms. You’ll coordinate the planning and scheduling of live and non‑live content, business updates, and promotional campaigns — ensuring every second on screen drives engagement and enhances the fan experience. You’ll act as the central point between Editorial, Marketing, Production, and Transmission teams, aligning promotional activity with key sports moments and business priorities. With a sharp eye for detail, a strong understanding of the sporting calendar, and a creative approach to audience flow, you’ll help maximise the visibility of DAZN’s premium content. This is an exciting opportunity for a proactive media planner who thrives in a dynamic broadcast environment and wants to be part of a team that’s shaping the future of sports media.
What You\'ll Be Doing:
- Develop and maintain monthly media plans promoting key events, content, and company updates.
- Coordinate make‑list processes, ensuring accuracy and timely updates for live changes.
- Manage interstitial assets, promos, menus, and filler delivery lists for broadcast.
- Lead weekly delivery calls for promotional and half‑time editorial assets.
- Liaise with Ad Operations to schedule content in unsold advertising space.
- Brief and coordinate promotional campaigns across OTT and Linear channels.
- Manage legally obligated assets (e.g. UCL/UEL sponsorships) for broadcast compliance.
- Support asset management projects and operational guidelines for new channels and territories.
- Oversee testing and implementation of new planning systems.
- Optimise audience flow and continuity across DAZN’s channel portfolio.
What You\'ll Bring:
- Proven experience in media planning within a broadcast or sports environment.
- Proficiency with broadcast management systems, ideally MediaGenix Whats’ON.
- Excellent organisation, prioritisation, and attention to detail.
- Strong communication and stakeholder management skills.
- Deep understanding of the sporting landscape and current events.
- Competence across Microsoft Office tools (Excel, PowerPoint, Teams, Word).
- Ability to work both independently and collaboratively in a fast‑paced environment.
- Creative and analytical mindset with a strong sense of audience engagement.
- Motivation, enthusiasm, and adaptability to evolving business needs.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Senior Media Planner in Leeds employer: DAZN
At DAZN, we are not just redefining sports broadcasting; we are creating a vibrant and inclusive work culture that thrives on innovation and teamwork. Located in Leeds, our Broadcast Operations division offers a dynamic environment where you can grow your career as a Senior Media Planner, with access to extensive benefits including generous annual leave, private medical insurance, and opportunities for professional development. Join us to be part of a passionate team dedicated to delivering the best sports content to fans around the world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Planner in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DAZN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DAZN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DAZN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DAZN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Planner in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DAZN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DAZN:Show us that you’ve done your homework! In your application, briefly mention what you admire about DAZN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DAZN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DAZN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DAZN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
