At a Glance
- Tasks: Lead exciting marketing campaigns for the NFL Game Pass International channel.
- Company: Join DAZN, a cutting-edge sports streaming company in London.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Other info: Dynamic environment with opportunities for travel and professional development.
- Why this job: Shape the future of sports entertainment while growing your career.
- Qualifications: 4+ years in marketing with hands-on campaign experience.
The predicted salary is between 36000 - 60000 £ per year.
Why Join DAZN? Joining DAZN in London means being part of a cutting-edge sports streaming company where you’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. London offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.
The Role: As part of the Growth Markets Marketing team, you will focus on developing and executing integrated marketing campaigns for global NFL GPI channel. Primary focus areas include optimising owned & earned marketing channels within DAZN and partner eco-systems, global creative and asset development, and media campaigns throughout key points during the season. This is a hybrid role based in London, Hammersmith, with a minimum of 3 days a week required in the office. Periodic overseas travel may also be required.
What You’ll Be Doing:
- Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for the NFL Game Pass International channel.
- Building and managing relationships with external channel partners, including key NFL international stakeholders.
- Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial).
- Management of the DAZN shop front and landing pages (including merchandising of upcoming events and product portfolio).
- Budget management, including liaison with finance on CPA/ROAS results & forecasting.
- Reporting on campaign performance in weekly trading meetings and post campaign analysis.
What You’ll Bring:
- Minimum of 4 years’ experience in a marketing role - either agency or client side.
- Demonstrated hands-on experience running both on and offline marketing campaigns at scale.
- Strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.
- Understanding of the importance of a full funnel measurement framework.
- Experience in a rigorous, data-led environment with proven ability to drive results.
- Excellent attention to detail.
- Strong written and oral communication skills.
- Interest in sports and/or the media & OTT landscape.
- NFL curiosity and open to learning about growing non-domestic sports leagues.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Senior Marketing Manager employer: DAZN
DAZN is an exceptional employer that thrives on a vibrant work culture, where sports enthusiasts can channel their passion into impactful CRM campaigns. Based in London, employees benefit from a dynamic environment that fosters collaboration and innovation, with ample opportunities for professional growth and development in the fast-paced world of sports and subscriptions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage with others, the better your chances of landing that Senior Marketing Manager role at DAZN.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve driven results in previous marketing campaigns. We want to see your passion for sports and marketing shine through!
✨Tailor Your Approach
Make sure you’re not just sending out generic messages. Tailor your conversations and follow-ups to reflect what DAZN is all about. Show us that you understand our mission and how you can contribute to our growth in the sports streaming world.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the DAZN team.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience with integrated marketing campaigns and any specific achievements that align with what we’re looking for at DAZN.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re excited about joining DAZN and how your skills can contribute to our growth. Be genuine and let your passion for sports shine through!
Showcase Your Data Skills:Since we value a data-led approach, don’t forget to mention your experience with campaign performance analysis and budget management. We want to see how you’ve driven results in previous roles.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, your application will go straight to our team, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at DAZN
✨Know Your Campaigns
Before the interview, dive deep into DAZN's recent marketing campaigns, especially those related to the NFL. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest and understanding of their brand.
✨Showcase Your Data Skills
Since the role requires a data-led approach, prepare examples of how you've used data to drive marketing decisions in the past. Bring specific metrics or results to the table that highlight your ability to optimise campaigns effectively.
✨Build Relationships
The job involves managing relationships with external partners. Think of examples from your previous roles where you successfully built and maintained partnerships. Be ready to discuss your communication style and how you handle challenges in collaboration.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare by thinking through potential challenges you might face in this role, such as budget constraints or tight deadlines, and how you would tackle them creatively.
