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For Companies At a Glance
- Tasks: Lead multi-channel CRM campaigns to boost subscriber growth and engagement.
- Company: Join DAZN, the world's largest sports broadcaster aiming for global entertainment dominance.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Be part of a dynamic team in a fast-paced environment with a passion for sports.
- Qualifications: 2+ years in a CRM role, strong problem-solving skills, and stakeholder management experience.
- Other info: Opportunity for personal growth and access to mental health resources.
The predicted salary is between 48000 - 84000 £ per year.
Senior CRM Manager
Department: 92-392 – Subscription – Brand
Employment Type: Full Time
Location: UK – London
Description
Are you a CRM Manager looking for progression or a Senior CRM manager looking for an exciting next step, with a passion for sport and/or subscriptions? Do you have creative flair and an eye for detail? Have you created CRM communications, written copy and coordinated creatives in a commercial, target-driven environment? If so, we may have the perfect role for you.
DAZN’s goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. From boxing to soccer and recently the launched NFL Game Pass International we know that growth really starts with keeping our existing customers engaged and retained.
Like sport, no day will be the same and your delivery will cover – the fight schedule, PPV campaigns, lifecycle automations, delivery optimisations and testing for commercial growth.
As our new Senior CRM Manager, you’ll have the opportunity to:
- Multi-channel campaign building for our fight sports CRM schedule driving our revenue, up-sell and subscriber growth targets.
- Ability to articulately brief campaign and segmentation builds to a CRM operations team for scheduling/dispatch.
- Creative briefing and coordination and copy writing for fight sports below the line messaging.
- Responsible for personalisation and segmentation for optimal conversion and engagement, utilising data availability and technical capabilities to push the boundaries of CRM.
- Champion testing and optimisation of our CRM creative, copy and content in collaboration with DAZN marketing and creative.
You\’ll have:
- At least 2 years’ experience in a CRM Manager role.
- Comfortable working in a fast-paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation.
- You’ll bring strong problem-solving skills, along with an ability to manage high-priority projects, to tight deadlines.
- Excellence in stakeholder management. DAZN is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market.
- A passion for sport or a deep understanding of subscription services, ideally in an international context, would be nice to have.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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Senior CRM Manager employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with DAZN's brand and its offerings, especially in the sports broadcasting sector. Understanding their unique selling points and current campaigns will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of DAZN on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in CRM and subscription services, particularly within the sports industry. Being able to discuss recent developments or innovative strategies can set you apart from other candidates.
✨Tip Number 4
Prepare specific examples of your past successes in CRM roles, particularly those that demonstrate your ability to drive revenue and engagement. Highlighting measurable outcomes will showcase your impact and suitability for the Senior CRM Manager position.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly in multi-channel campaign building and stakeholder management. Use specific examples that demonstrate your creative flair and problem-solving skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and subscriptions. Mention how your previous experiences align with the responsibilities of the Senior CRM Manager role and express your enthusiasm for contributing to DAZN's growth.
Showcase Your Achievements: In your application, include quantifiable achievements from your past roles, such as successful campaigns you’ve led or improvements in customer engagement metrics. This will help illustrate your impact in previous positions.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for the role of a Senior CRM Manager.
How to prepare for a job interview at DAZN
✨Show Your Passion for Sport
Make sure to express your enthusiasm for sports during the interview. DAZN is all about sports broadcasting, so demonstrating your passion can set you apart from other candidates.
✨Highlight Your CRM Experience
Be prepared to discuss your previous CRM roles in detail. Share specific examples of campaigns you've managed, focusing on your creative flair and how you've driven engagement and retention.
✨Demonstrate Stakeholder Management Skills
Since influencing senior leaders is crucial, come equipped with examples of how you've successfully managed stakeholders in past projects. This will show your ability to navigate a multinational environment.
✨Prepare for Fast-Paced Scenarios
Expect questions that assess your agility and time management skills. Be ready to share experiences where you've thrived under pressure and met tight deadlines, as this is a key aspect of the role.
