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- Tasks: Lead global Paid Search strategy for sports betting and casino, driving customer acquisition.
- Company: Join DAZN Bet, a next-gen global betting brand with a focus on performance marketing.
- Benefits: Enjoy 25 days leave, private medical insurance, flexible working, and access to DAZN.
- Why this job: Make a real impact in a fast-paced environment while working with sports and betting.
- Qualifications: Experience in Google Ads and iGaming, with strong analytical and strategic skills.
- Other info: Be part of a dynamic team with opportunities for growth and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
DAZN Bet is building a next-generation global betting brand, combining world‑class sports content with data‑led performance marketing in highly regulated markets. This is an opportunity to own one of the most commercially critical acquisition channels in the business and directly influence growth across multiple markets.
As Paid Search Manager, DAZN Bet, you will own the global Paid Search channel across Sports Betting and Casino. You’ll be accountable for strategy, execution, optimisation and commercial performance across Google Search, App Campaigns, Performance Max and YouTube. This is a hands‑on performance leadership role, responsible for driving first‑time depositors, player value and profitable growth across multiple countries, languages and regulatory environments. You’ll work closely with Growth, Country, Product, CRM and Analytics teams to ensure Paid Search is fully embedded within DAZN Bet’s commercial engine.
What You’ll Be Doing:
- Own the global Paid Search channel P&L across Sportsbook and Casino in all regulated DAZN Bet markets
- Define and execute Paid Search strategy across Google Search, UAC, Performance Max and YouTube
- Deliver profitable customer acquisition, optimising against CPA, FTDs, LTV, GGR, ROAS and payback
- Run all hands‑on execution including account structure, keywords, bidding, creatives, audiences and landing pages
- Build market‑specific strategies aligned to local regulation, brand positioning and competitive dynamics
- Partner with Country, Product and UX teams to optimise registration, KYC, deposit and conversion funnels
- Connect Paid Search acquisition with CRM and Retention to maximise lifecycle value and Casino cross‑sell
- Lead continuous testing and experimentation across intent, messaging, offers, landing pages and bid strategies
What You’ll Bring:
- Deep, hands‑on expertise managing Google Ads in high‑scale, performance‑driven environments
- Strong experience in iGaming, betting, fintech or similarly regulated performance industries
- Proven ability to drive FTDs, deposits and profitable player growth through Paid Search
- Experience managing multi‑market, multi‑language accounts within strict regulatory frameworks
- Advanced understanding of bidding strategies, attribution models and conversion optimisation
- Strong analytical capability using GA4, BigQuery, Looker or similar analytics platforms
- Commercial mindset with a clear focus on NGR, LTV and sustainable growth — not just traffic
- Passion for sport, betting and building a high‑performance, global betting brand
Benefits:
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
Paid Search Manager - Dazn Bet employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager - Dazn Bet
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at DAZN or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your success in paid search campaigns. This is your chance to demonstrate how you can drive FTDs and optimise performance – make it shine!
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of Google Ads and the iGaming industry. Be ready to discuss your strategies and how you’ve tackled challenges in previous roles – confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Search Manager - Dazn Bet
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Manager role. Highlight your experience with Google Ads and any relevant achievements in iGaming or performance marketing. We want to see how you can bring value to DAZN Bet!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about sports betting and how your skills align with our goals at DAZN Bet. Let us know what excites you about this opportunity!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical capabilities. Mention any tools you've used like GA4 or BigQuery, and how you've leveraged data to drive results in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at DAZN
✨Know Your Numbers
As a Paid Search Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of CPA, FTDs, LTV, and ROAS. Be ready to discuss how you've optimised these metrics in past roles and the impact it had on growth.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing and executing Paid Search strategies. Think about specific campaigns you've led, the challenges you faced, and how you adapted your strategy to meet local regulations and market dynamics.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Ads, GA4, and BigQuery. Highlight any experience you have with analytics platforms and how you've used data to drive decision-making in your previous roles.
✨Passion for the Industry
DAZN Bet is all about sports and betting, so let your passion shine through! Share your insights on the industry trends and how they could impact DAZN Bet's growth. This will show that you're not just qualified, but genuinely interested in the role.