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- Tasks: Build and define the DAZN Bet brand, creating compelling narratives and connecting with customers globally.
- Company: Join DAZN Bet, a leading name in the sports betting industry.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Lead impactful storytelling in a dynamic environment and shape a modern betting experience.
- Qualifications: Senior leadership experience in brand or product marketing, with exceptional storytelling skills.
- Other info: Be part of a family-friendly community with excellent career development opportunities.
The predicted salary is between 72000 - 108000 £ per year.
DAZN Bet is building a new global betting brand inside one of the world’s most recognisable sports ecosystems. We’re combining premium sports content, cutting-edge product and data-led growth to create a modern, culturally relevant betting experience for fans. This role sits at the heart of that ambition — defining how DAZN Bet shows up, speaks, and connects emotionally with customers across every market and touchpoint.
As VP Brand & Product Storytelling, you will build the DAZN Bet brand from the ground up and own the single, unifying narrative that connects product innovation, marketing propositions and commercial ambition. You’ll define what DAZN Bet stands for, how it speaks, and how its product and propositions are experienced globally. Acting as the strategic bridge between Product, Performance Marketing and DAZN Group Marketing, you will ensure DAZN Bet feels premium, differentiated and unmistakably part of the DAZN ecosystem — while confidently standing on its own. This is a senior, high-impact leadership role with direct influence over long-term brand strategy, product communication and growth.
What You’ll Be Doing
- Build and define the global DAZN Bet brand from scratch, including positioning, purpose, narrative and long-term brand platform.
- Own the DAZN Bet brand story, ensuring a clear, emotionally engaging and consistent narrative across all markets.
- Translate product innovation, UX and promotions into compelling customer-facing stories that drive understanding and desire.
- Define and govern brand identity, tone of voice and messaging architecture across media, product UI, CRM and partnerships.
- Act as the strategic connector between Product and B2C Marketing, shaping how the product roadmap is communicated and experienced.
- Partner with Performance Marketing to ensure storytelling and propositions drive acquisition, conversion, retention and LTV.
- Lead storytelling for major product launches, campaigns and DAZN-led moments across sport, talent and partnerships.
- Set scalable global storytelling frameworks, creative standards and proposition guidelines for local market execution.
What You’ll Bring
- Senior leadership experience in Brand, Product Marketing or Storytelling within betting, gaming, sports, media or digital-first businesses.
- Proven experience building or re-founding a brand, including positioning, narrative and go-to-market frameworks.
- Exceptional storytelling capability, with a strong portfolio of brand platforms, campaigns or product launches.
- Ability to translate complex products into simple, emotionally resonant customer stories.
- Experience operating at the intersection of Product, Performance Marketing and Brand with clear commercial impact.
- Strong creative judgement and confidence leading agencies and cross-functional creative teams.
- Commercially minded, data-aware and comfortable balancing long-term brand building with performance outcomes.
- Executive presence with the ability to influence senior DAZN Bet leadership and DAZN Group stakeholders.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
VP Brand & Product Storytelling - DAZN Bet in London employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Brand & Product Storytelling - DAZN Bet in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to DAZN Bet. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your storytelling skills! Create a personal brand narrative that highlights your journey and achievements. Use social media platforms to share insights about brand building and product storytelling, making sure to tag DAZN Bet to get noticed.
✨Tip Number 3
Prepare for interviews by diving deep into DAZN Bet’s current branding and marketing strategies. Be ready to discuss how you can elevate their narrative and connect emotionally with customers. Tailor your examples to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the DAZN Bet team. Let’s make it happen!
We think you need these skills to ace VP Brand & Product Storytelling - DAZN Bet in London
Some tips for your application 🫡
Craft Your Brand Story: When applying for the VP Brand & Product Storytelling role, make sure your application tells a compelling story about your experience. Highlight how you've built or redefined brands in the past, and connect those experiences to what DAZN Bet is aiming to achieve.
Showcase Your Creativity: We want to see your exceptional storytelling skills! Include examples of brand platforms, campaigns, or product launches you've led. Make it clear how your creative judgement has driven commercial impact in previous roles.
Connect the Dots: This role sits at the intersection of Product, Performance Marketing, and Brand. In your application, demonstrate how you've successfully navigated these areas before. Show us how you can bridge gaps and create cohesive narratives that resonate with customers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at DAZN
✨Know the Brand Inside Out
Before your interview, dive deep into DAZN Bet's brand identity and values. Understand their mission to create a modern betting experience and how they connect with sports fans. This knowledge will help you articulate how your vision aligns with theirs.
✨Craft Your Storytelling Examples
Prepare specific examples of your past work in brand storytelling, especially in the betting or sports sectors. Be ready to discuss how you've built narratives that resonate emotionally with customers and how those stories drove engagement and growth.
✨Showcase Your Strategic Thinking
Demonstrate your ability to bridge product innovation and marketing strategies. Think about how you can translate complex product features into compelling stories that drive customer understanding and desire. Be prepared to share your approach to aligning product and marketing teams.
✨Engage with Data-Driven Insights
Highlight your experience with data-led decision-making. Discuss how you've used analytics to inform brand positioning and storytelling. Showing that you can balance creative vision with commercial outcomes will impress the interviewers.
