At a Glance
- Tasks: Manage and optimise paid social media campaigns across multiple platforms for sports brands.
- Company: Join a dynamic team passionate about sports and digital marketing.
- Benefits: Enjoy 25 days' leave, private medical insurance, and flexible working options.
- Other info: Work in a hybrid environment with excellent growth opportunities.
- Why this job: Combine your love for sports with creative marketing strategies to make an impact.
- Qualifications: 3+ years in paid social campaigns and a deep understanding of sports culture.
The predicted salary is between 36000 - 44000 £ per year.
This role will work across a number of our core markets (Spain, Italy, France plus others) which means working on our La Liga, Ligue 1, Serie A and European competitions in those markets. If you're a football fanatic this is a great role for you.
As our Paid Social Media Manager, you will own the end-to-end execution of our paid social campaigns. You will translate complex marketing objectives into high-performing ad sets across Meta, TikTok, X (Twitter), YouTube, and beyond. You’ll be responsible for scaling budgets efficiently while keeping your finger on the pulse of sports culture to make sure our creative hits home.
What You'll Be Doing:
- Campaign Management: Build, launch, optimize, and scale paid social campaigns across Meta (Facebook/Instagram), TikTok, X, LinkedIn, and Pinterest.
- Strategy & Planning: Develop full-funnel paid social strategies tailored to diverse client goals, from brand awareness to direct-response conversions.
- Creative Collaboration: Work closely with design and copy teams to brief in high-converting ad assets. You’ll bring native sports-centric ideas to the table that resonate with die-hard fanbases.
- Testing & Optimization: Run continuous A/B testing on audiences, creatives, landing pages, and bidding strategies.
- Analytics & Reporting: Track performance daily. Build clear, client-facing reports that translate complex metrics (ROAS, CPA, CTR) into actionable business insights.
- Budget Oversight: Safely manage and allocate multi-figure monthly ad spends across various accounts, ensuring zero underspend or overspend.
Performance Metrics
Your success in this role will be measured by:
- Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets across key client accounts.
- Efficiency and speed of campaign deployment within an agency environment.
- Creative innovation—specifically your ability to leverage real-time sports trends into winning ad concepts.
What You'll Bring:
- Multi market/ client background: Minimum 3+ years of hands-on experience managing paid social campaigns specifically within a fast-paced marketing or advertising agency.
- Platform Expertise: Deep, technical knowledge of Meta Ads Manager and TikTok Ads Manager is required. Experience with X Ads, Pinterest, or Google/YouTube is a major plus.
- The Sports Factor: You are an absolute sports lover. Whether it's football, basketball, soccer, F1, tennis, or niche sports—the broader and deeper your sports knowledge, the better. You understand fan psychology and sports culture inside and out.
- Data-Driven Mindset: Strong analytical skills with advanced knowledge of Excel/Google Sheets, Google Analytics 4 (GA4), and modern attribution challenges.
- Client-Facing Confidence: Experience directly managing client relationships, presenting reports, and pitches with clarity and enthusiasm.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Department: 77-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Workplace type: Hybrid
Paid Social Media Manager in London employer: DAZN
DAZN is an exceptional employer that thrives on a vibrant work culture, where sports enthusiasts can channel their passion into impactful CRM campaigns. Based in London, employees benefit from a dynamic environment that fosters collaboration and innovation, with ample opportunities for professional growth and development in the fast-paced world of sports and subscriptions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DAZN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DAZN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DAZN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DAZN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DAZN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DAZN:Show us that you’ve done your homework! In your application, briefly mention what you admire about DAZN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DAZN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DAZN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DAZN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
