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- Tasks: Lead global influencer marketing strategy and create impactful campaigns.
- Company: Join DAZN, a cutting-edge sports streaming company in London.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Why this job: Shape the future of sports entertainment and work with top influencers.
- Qualifications: Extensive experience in influencer marketing and strong stakeholder management skills.
- Other info: Dynamic environment with opportunities for career growth and personal development.
The predicted salary is between 48000 - 72000 £ per year.
Why join DAZN: Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You'll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you're excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.
Overview of role: As Head of Influencer Marketing at DAZN, you will lead a centralised influencer marketing function, responsible for setting global strategy, developing best practices, and enabling regional teams to deliver impactful, locally relevant creator campaigns. Operating in a hybrid central model, you'll create scalable frameworks, build strategic partnerships, and provide hands-on support for priority initiatives and markets. You will work cross-functionally with regional marketing teams, content, and social leads to embed influencer marketing across the customer journey – from awareness and activation to loyalty and advocacy. This is a strategic leadership role at the intersection of brand, culture, and content.
What You'll Be Doing:
- Deliver on DAZN's global influencer marketing strategy across performance, brand, and fan engagement objectives
- Build and maintain a central operating model that empowers regional teams through frameworks, guidelines, and toolkits
- Deliver the model which will standardise best practices for creator selection, contracting, briefing, activation, and measurement
- Act as a strategic partner to regional teams – providing support, approvals, and quality control on major campaigns
- Lead global influencer activations for key rights, partnerships, and brand moments
- Build and manage a central creator CRM and platform ecosystem for visibility and reporting
- Foster relationships with talent agencies, platforms, and tech partners to drive global collaboration and innovation
- Lead influencer marketing budget planning, tracking, and reporting at a central level
- Develop and lead a small high-impact central team, while working closely with dotted-line regional leads.
What You'll Bring:
- Extensive experience leading influencer marketing strategies in a central or global capacity
- Strong understanding of regional market dynamics and how to scale influence programs across multiple geographies
- Experience building playbooks, frameworks, and central toolkits for use by local teams
- Deep knowledge of creator platforms (TikTok, Instagram, YouTube, Twitch) and creator marketing tools (e.g., CreatorIQ, Traackr, Upfluence)
- Track record of leading successful campaigns in partnership with influencers, athletes, or public figures
- Strong stakeholder management skills across marketing, legal, commercial, and comms
- Skilled at analysing performance and delivering insights that drive continuous improvement
- Passion for sport, digital culture, and creating fan-first content experiences.
Benefits: Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Head of Influencer Marketing in London employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Influencer Marketing in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with influencer marketing. Share specific examples of successful campaigns you've led and how they made an impact. We want to see your passion shine through!
✨Be Ready for the Interview
Prepare for interviews by researching DAZN and its influencer marketing strategies. Think about how your skills align with their goals and be ready to discuss how you can contribute to their success. Confidence is key!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the DAZN team.
We think you need these skills to ace Head of Influencer Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Influencer Marketing role. Highlight your experience in leading influencer strategies and how you can bring value to DAZN's global marketing efforts.
Showcase Your Passion: Let your enthusiasm for sports and digital culture shine through in your application. We want to see that you're not just qualified, but genuinely excited about creating fan-first content experiences.
Be Specific About Your Achievements: When detailing your past campaigns, be specific about your contributions and the results achieved. Use metrics where possible to demonstrate your impact in previous roles, especially in influencer marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at DAZN!
How to prepare for a job interview at DAZN
✨Know Your Influencers
Before the interview, dive deep into DAZN's current influencer marketing strategies. Familiarise yourself with the influencers they work with and the platforms they utilise. This will not only show your enthusiasm but also help you discuss how you can enhance their existing strategies.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in building frameworks and playbooks for influencer marketing. Be ready to share specific examples of how you've successfully scaled campaigns across different regions, as this role requires a strong understanding of global dynamics.
✨Demonstrate Stakeholder Management Skills
Think of instances where you've collaborated with various teams, such as marketing, legal, and commercial. Highlight your ability to manage relationships and ensure quality control on campaigns, as this is crucial for the Head of Influencer Marketing position.
✨Passion for Sports and Digital Culture
DAZN is all about sports and digital engagement. Make sure to express your passion for these areas during the interview. Share insights on current trends in sports marketing and how you envision creating fan-first content experiences that resonate with audiences.
