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For Companies At a Glance
- Tasks: Lead social media strategy and inspire a dynamic team to create engaging content.
- Company: Join DAZN, a vibrant platform at the forefront of sports engagement.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible working options.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Shape how fans connect with sport and make a real impact in digital storytelling.
- Qualifications: 7+ years in social media strategy with a passion for football and storytelling.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Department: 74-406 - Content - P&E - Platform & Engagement
Location: UK - London
Why Join DAZN?
Joining DAZN as Director of Social Media means leading the charge to build one of the most vibrant, fan‑driven communities in the digital space. At a time when the sport of football is surging in popularity this is your opportunity to shape how fans engage with content every day. You’ll work in a bold, creative environment where ideas are turned into impactful storytelling. With access to exclusive matches, rights, and talent, you’ll craft narratives that resonate across cultures, continents, and time zones. This is more than a social media role — it’s about setting the tone for how the world sees DAZN content. If you're passionate about global sport culture, digital storytelling, and leading high‑performing teams, DAZN offers the platform and ambition to match your vision.
The Role
As Director of Social Media for DAZN you will lead the strategy across all major platforms, including Instagram, TikTok, X, and YouTube. Your role will be to inspire and manage a dynamic team of content creators, editors, and social strategists to produce thumb‑stopping content that captures the spirit of sport — from elite competitions to viral fan moments. You’ll collaborate closely with production, marketing, and commercial teams to ensure every post ladders up to broader business goals, while staying authentic to the sport's voice and energy. You’ll own editorial calendars, performance metrics, and experimentation with new formats and platforms. Most importantly, you’ll help DAZN stand out in a crowded market with social storytelling that celebrates sport.
What You'll Be Doing
- Lead social strategy and execution for all content.
- Manage a team of editors and creators across time zones.
- Own platform growth, engagement, and innovation.
- Develop playbooks for tone, formats, and voice.
- Collaborate with rights, commercial, and marketing teams.
- Track and analyze performance metrics, optimizing in real time.
What You'll Bring
- 7+ years in social media strategy, with strong football knowledge.
- Deep understanding of platform‑specific content, trends, and tone.
- Experience managing teams and working across departments.
- Editorial and creative instincts that align with fan culture.
- Data‑driven mindset with the ability to act on insights.
- Passion for storytelling, social‑first content, and football.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Director of Social Media in London employer: DAZN
Contact Detail:
DAZN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Social Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at DAZN or similar companies. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your skills! Create a portfolio of your best social media campaigns or content pieces. When you get the chance to chat with hiring managers, having tangible examples of your work can really make you stand out.
✨Tip Number 3
Stay updated on trends! Follow the latest in social media and football culture. Being able to discuss current trends and how they relate to DAZN’s strategy will show you’re not just passionate but also informed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the DAZN team.
We think you need these skills to ace Director of Social Media in London
Some tips for your application 🫡
Show Your Passion for Sport: When you're writing your application, let your love for football and sport culture shine through. We want to see how your passion can translate into engaging social media content that resonates with fans.
Tailor Your Experience: Make sure to highlight your relevant experience in social media strategy and team management. We’re looking for someone who can lead a dynamic team, so share specific examples of how you've done this in the past.
Be Creative and Bold: This role is all about impactful storytelling, so don’t be afraid to showcase your creative side. Use your application to demonstrate how you can craft narratives that capture the spirit of sport and engage audiences across platforms.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at DAZN
✨Know Your Platforms Inside Out
As a Director of Social Media, you need to demonstrate a deep understanding of each platform's nuances. Research the latest trends on Instagram, TikTok, X, and YouTube, and be ready to discuss how you would tailor content for each one. Show them you’re not just familiar with these platforms but that you live and breathe them.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your storytelling abilities. Bring along case studies or campaigns you've led that successfully engaged fans. This is your chance to illustrate how you can craft narratives that resonate with diverse audiences, so make it compelling!
✨Demonstrate Leadership and Collaboration
Since you'll be managing a dynamic team, be prepared to discuss your leadership style. Share experiences where you’ve inspired teams or collaborated across departments. Highlight how you foster creativity while ensuring alignment with broader business goals—this will show you can lead effectively in a fast-paced environment.
✨Be Data-Driven
DAZN values a data-driven mindset, so come equipped with insights from your previous roles. Discuss how you've tracked performance metrics and optimised content in real-time. Being able to back up your strategies with data will set you apart as a candidate who understands the importance of analytics in social media.